The Influence of Public Opinion on the Existence of Islamic Organizations and Political Parties in Political Communication in Indonesia
Keywords:
Public opinion; Political communication; Islamic organizations; Islamic political parties; Media; DemocracyAbstract
This study aims to investigate the role of public opinion in shaping the existence and influence of Islamic organizations and political parties in Indonesia. In a democratic society, public opinion functions as an invisible force that can elevate or diminish political actors. Using a qualitative-descriptive approach, this research utilizes literature review and media observation to analyze the relationship between public opinion, political communication, and the performance of Islamic-based organizations such as Nahdlatul Ulama (NU), Muhammadiyah, and the Indonesian Islamic Student Association (HMI), as well as Islamic political parties like PKS, PPP, and PAN. Guided by theories of political communication and public opinion such as the spiral of silence and agenda-setting the findings reveal that public perception plays a vital role in either supporting or rejecting Islamic political actors. The phenomenon of mass mobilization and religious-based movements driven by public opinion demonstrates that public perception can shift rapidly and have significant impacts on national political dynamics. Therefore, managing political image and media narratives is crucial for the sustainability of Islamic political organizations in contemporary Indonesia.
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