The Influence of an Islamic Preaching Influencer on Muslim Political Preferences: A Case Study of Kadam Sidik on Social Media
Keywords:
Islamic Politics, Influencer Da'wah, Political Communication, Kadam Sidik, Social MediaAbstract
The rise of digital preachers and Islamic influencers on social media has shaped Muslim public opinion, including political preferences. One prominent figure is Kadam Sidik, who often inserts moral messages, social criticism, and implicit political cues through his da'wah content. This study aims to analyze how Kadam Sidik's communication strategy on Instagram and TikTok influences Muslim voters. This research adopts a qualitative case study method with content analysis of short videos, posts, and viral quotes. The findings reveal that his blend of humorous, symbolic, and contextual preaching makes his political messaging effective among young Muslim voters. The study concludes that digital da'wah influencers now serve as informal political actors significantly influencing electoral behavior.
References
Abidin, C. (2018). Internet celebrity: Understanding fame online. Emerald Publishing.
Astutik, I. D. (2024). Optimalisasi strategi kolaborasi influencer dalam dakwah digital: Studi kasus Ustadz Hanan Attaki dalam meningkatkan kesadaran keagamaan. Jurnal Dakwah Digital, 20(2), 103–115.
Budianta, M. (2020). Youth engagement and digital citizenship in Indonesia: Between passivity and activism. Indonesia and the Malay World, 48(140), 75–94.
Hasan, N. (2009). The making of public Islam: Piety, agency, and commodification on the landscape of the Indonesian public sphere. Contemporary Islam, 3(3), 229–250.
Heryanto, A. (2018). Identity and pleasure: The politics of Indonesian screen culture. NUS Press.
Ika. (2025). Menyebarkan nilai Islam di kalangan Gen-Z: Studi kasus strategi komunikasi dakwah digital pada akun TikTok Kadam Sidik. Jurnal Komunikasi dan Dakwah Digital, 2(3), 45–59.
Lim, M. (2020). Archipelago online: The internet and political activism in Indonesia. Journal of Current Southeast Asian Affairs, 39(2), 273–293.
Mietzner, M. (2015). Reinventing Asian populism: Jokowi's rise, democracy, and political contestation in Indonesia. Policy Studies. East-West Center.
Miranda, S. (2023, Oktober 10). Influencer Kadam Sidik ungkapkan pentingnya dakwah digital untuk Gen Z. Ketik.co.id. https://www.ketik.co.id/dakwah-digital-kadam-sidik
Nugroho, Y., Putri, D. A., & Laksmi, S. (2012). Mapping the landscape of the media industry in contemporary Indonesia. CIPG.
Pamungkas, A. (2023). Tantangan dakwah melalui media sosial di era media baru. Jurnal Dakwah dan Komunikasi Islam, 2(1), 78–88.
Sajida, I. (2023). Pengaruh media sosial (TikTok) influencer dakwah terhadap keagamaan generasi muda Muslim. Jurnal Komunikasi Islam, 18(1), 13–22.
Sen, K., & Hill, D. T. (2007). Media, culture and politics in Indonesia. Equinox Publishing.
Tapsell, R. (2017). Media power in Indonesia: Oligarchs, citizens and the digital revolution. Rowman & Littlefield.
Uyuni, B. (2024). Penggunaan influencer di media sosial untuk mempromosikan ekonomi syariah. Jurnal Komunikasi Ekonomi Syariah, 8(1), 33–44.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Journal of Political Islam
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract views: 1
,
PDF Downloads: 0
Journal of Political Islam, Universitas Negeri Surabaya is licensed under a 