Islamic Political Communication In The Digital Era: A Study On The Media Social Islamic Mass Organizations of Indonesia

Abstract

This study explores how Islamic civil society organizations (CSOs) in Indonesia employ political communication strategies in the digital era. It focuses on the role of Nahdlatul Ulama (NU), Muhammadiyah, the Islamic Defenders Front (FPI), and the 212 Alumni Brotherhood (PA 212) in using social media to disseminate political messages, build religious identity and mobilize public support. Using a descriptive qualitative approach, data were collected through observation, digital content analysis, and in-depth interviews. The findings reveal that these organizations adopt diverse communication styles—ranging from moderate and educational to confrontational and emotionally driven. Social media is an effective platform for engaging younger audiences, such as Generation Z, who are highly active in digital spaces. The study concludes that Islamic CSOs have evolved into strategic actors capable of influencing public opinion and shaping political identity discourse in Indonesia. It also highlights the need for further research to assess the long-term implications of digital communication strategies on democracy and social cohesion.