Pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Loyalitas dengan Trust sebagai Variabel Intervening terhadap Penggunaan Aplikasi Warung Pintar
DOI:
https://doi.org/10.26740/jim.v10n3.p946-959Kata Kunci:
perceived ease of use; perceived usefulness; trust; loyalty.Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemudahan penggunaan dan persepsi kegunaan terhadap loyalitas dengan kepercayaan sebagai variabel intervening. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengambilan sampel adalah teknik non-probability dengan tipe judgemental sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner. Jumlah responden yang diperoleh sebanyak 245 orang. Metode penelitian yang digunakan adalah analisis jalur. Hasil yang diperoleh dalam penelitian ini adalah persepsi kemudahan penggunaan berpengaruh positif dan signifikan terhadap persepsi kegunaan. Persepsi kemudahan penggunaan berpengaruh positif dan signifikan terhadap kepercayaan. Kegunaan yang dirasakan memiliki efek positif pada kepercayaan. Kepercayaan berpengaruh positif dan signifikan terhadap loyalitas. Persepsi kemudahan penggunaan tidak berpengaruh pada loyalitas. Dan persepsi manfaat berpengaruh positif dan signifikan terhadap loyalitas. PT. Warung Pintar Distribusi diharapkan lebih memperhatikan review dari mitra terkait penggunaan aplikasi warung pintar dan mengoptimalkan fitur-fitur yang ada di aplikasi warung pintar.
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