Pengaruh online customer trust dan online store environment terhadap online impulse buying produk fashion melalui perceived enjoyment pada konsumen TikTok shop
DOI:
https://doi.org/10.26740/jim.v11n2.p252-265Keywords:
online customer trust, online impulse buying, online store environment, perceived enjoyment, social commerceAbstract
The ease of accessing social commerce causes online impulse buying to increase significantly. Knowing and discussing the relationship between online customer trust, online store environment, perceived enjoyment, and online impulse buying is the main objective of this study. The independent variables used in this study are online customer trust and online store environment to find out why someone experiences online impulse buying, using a mediating variable by perceived enjoyment with the aim of whether these mediation variables can strengthen the relationship between online customer trust and online store environment variables with online impulse buying. This study used a purposive sampling method, using 110 respondents obtained by online questionnaires. Using the SEM model with AMOS software. This study's results indicate an influence between online customer trust, online store environment, perceived enjoyment, and online impulse buying. This research is helpful for future research as well as social commerce, especially the TikTok Shop, to pay more attention and care about the importance of online customer trust, the online shop environment, and perceived enjoyment by consumers. This research has implications that the social commerce company TikTok Shop has a vital role in maintaining customer trust and enjoyment in shopping online, so consumers do not hesitate to make purchases.
References
Ahdiat, A. (2022). Banyak Konsumen Lebih Pilih E-Commerce untuk Belanja Fashion. Databoks. (https://databoks.katadata.co.id/infografik/2022/09/08/banyak-konsumen-lebih-pilih-e-commerce-untuk-belanja-fashion. Diakses pada 21 Maret 2023)
Augustinah, F., & Widayati. (2019). Pemanfaatan Media Sosial Sebagai Sarana Promosi Makanan Ringan Kripik Singkong Di Kabupaten Sampang, 4(2), 1–20. https://doi.org/10.36636/dialektika.v4i2.345
Beatty, S. E., & Ferrell, M. E. (1998). Impulse Buying: Modeling Its Precursors. Journal of retailing, 74(2), 169–191. https://doi.org/10.1016/S0022-4359(99)80092-X
Chang, H. H., & Chen, S. W. (2008). The Impact Of Online Store Environment Cues On Purchase Intention: Trust And Perceived Risk As A Mediator. Online Information Review, 32(6), 818–841. https://doi.org/10.1108/14684520810923953
Chatzoglou, P. D., Sarigiannidis, L., Vraimaki, E., & Diamantidis, A. (2009). Investigating Greek Employees’ Intention To Use Web-Based Training. Computers and Education, 53(3), 877–889. https://doi.org/10.1016/j.compedu.2009.05.007
Choon Ling, K., Teck Chai, L., & Hoi Piew, T. (2010). The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention. International business research, 3(3), 63–76. https://doi.org/10.5539/ibr.v3n3p63
Dholakia, U. M. (2000). Mar Wilej Right Batch Base Of Text Top Of Text Top Of Ct Base Of Df Temptation And Resistance: An Integrated Model Of Consumption Impulse Formation And Enactment. In Psychology & Marketing, 17(11), 955–982. http://dx.doi.org/10.1002/1520-6793
Dunne, P. M., & Lusch, R. F. (2005). Retailing. Ohio: South Western, A Division of Thomson Learning.
Entrepreneur, J. (2022). 7 Strategi Bisnis untuk Bersaing di Era Digital (https://www.jurnal.id/id/blog/strategi-bisnis-untuk-bersaing-di-era-digital. Diakses pada 22 Desember 2022)
Data Reportal. (2022). Digital 2022: Indonesia. (https://datareportal.com/reports/digital-2022-indonesia. Diakses pada 8 April 2023)
Handari, S. (2017). Pengaruh Motivasi Hedonik, Kualitas Website, Kepercayaan, Variabel Situasional dan Ragam Mencari terhadap Pembelian Impulsif Produk Fashion di Toko Online, dengan Faktor Pemoderasi Gender (Studi Kasus Mahasiswa STIE YKPN Yogyakarta). Occupational Medicine, 53(4), 130–145.
Hanifati, U. M., & Samiono, B. E. (2018). Analisis pengaruh website quality dan EWOM terhadap purchase decision melalui online trust pada situs tiket travel dan reservasi hotel online di Indonesia: studi kasus pada traveloka. com, tiket. com dan pegipegi. com. Transformasi: Jurnal Ekonomi, Manajemen dan Akuntansi, 2(1), 36–50. https://eprints.uai.ac.id/1675/1/ILS0125-21_Isi-Artikel.pdf
Hasim, M. A., Hassan, S., Fikri Ishak, M., & Razak, A. A. (2020). Factors Influencing Gen-Y in Malaysia to Purchase Impulsively: A Mediating Effect of Perceived Enjoyment. In International Journal of Innovation, Creativity and Change, 11(5), 385–396. https://www.researchgate.net/publication/340296203_Factors_Influencing_Gen-Y_in_Malaysia_to_Purchase_Impulsively_A_Mediating_Effect_of_Perceived_Enjoyment
Hassan, L., Dias, A., & Hamari, J. (2019). How Motivational Feedback Increases User’s Benefits And Continued Use: A Study On Gamification, Quantified-Self And Social Networking. International Journal of Information Management, 46, 151–162. https://doi.org/10.1016/j.ijinfomgt.2018.12.004
Ingham, J., Cadieux, J., & Mekki Berrada, A. (2015). E-Shopping Acceptance: A Qualitative And Meta-Analytic Review. Information and Management, 52(1), 44–60. https://doi.org/10.1016/j.im.2014.10.002
Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behavior. Journal of consumer psychology, 12(2), 163–176. https://doi.org/10.1207/S15327663JCP1202_08
Karim, M. W., Chowdhury, M. A. M., Al Masud, M. A., & Arifuzzaman, M. (2021). Analysis Of Factors Influencing Impulse Buying Behavior Towards E-Tailing Sites. Contemporary Management Research, 17(2), 97–126. https://doi.org/10.7903/CMR.20457
Khoa, B. T. (2020). The Antecedents Of Relationship Marketing And Customer Loyalty: A Case Of The Designed Fashion Product. Journal of Asian Finance, Economics and Business, 7(2), 195–204. https://doi.org/10.13106/jafeb.2020.vol7.no2.195
Kominfo. 2020. Apa itu Industri 4.0 dan bagaimana Indonesia menyongsongnya. (https://www.kominfo.go.id/content/detail/16505/apa-itu-industri-40-dan-bagaimana-indonesia-menyongsongnya/0/sorotan_media. Diakses pada 23 Desember 2022)
Koo, D. M. (2009). The Moderating Role Of Locus Of Control On The Links Between Experiential Motives And Intention To Play Online Games. Computers in Human Behavior, 25(2), 466–474. https://doi.org/10.1016/j.chb.2008.10.010
Lee, Y. Y., Gan, C. L., & Liew, T. W. (2022). Do E-Wallets Trigger Impulse Purchases? An Analysis Of Malaysian Gen-Y And Gen-Z Consumers. Journal of Marketing Analytics, 1–18. https://doi.org/10.1057/s41270-022-00164-9
Leong, L. Y., Hew, T. S., Ooi, K. B., Chong, A. Y. L., & Lee, V. H. (2021). Understanding Trust In Ms-Commerce: The Roles Of Reported Experience, Linguistic Style, Profile Photo, Emotional, And Cognitive Trust. Information and Management, 58(2), 1–20. https://doi.org/10.1016/j.im.2020.103416
Lo, L. Y. S., Lin, S. W., & Hsu, L. Y. (2016). Motivation For Online Impulse Buying: A Two-Factor Theory Perspective. International Journal of Information Management, 36(5), 759–772. https://doi.org/10.1016/j.ijinfomgt.2016.04.012
Loukides, G. and A. S. (2016). Assessing The Drivers Of Online Impulse Buying. Proceedings of 4th International Conference on Contemporary Marketing Issues (ICCMI 2016), 1-5. https://eprints.mdx.ac.uk/id/eprint/22798
Manganari, E. E., Siomkos, G. J., & Vrechopoulos, A. P. (2009). Store Atmosphere In Web Retailing. European Journal of Marketing, 43(9), 1140–1153. https://doi.org/10.1108/03090560910976401
Menon, S., & Kahn, B. (2002). Cross-category effects of induced arousal and pleasure on the internet shopping experience. Journal of retailing, 78(1), 31–40. https://doi.org/10.1016/S0022-4359(01)00064-1
Moreno, D. E., Fabre, E., & Pasco, M. (2022). Atmospheric Cues Roles: Customer’s Online Trust, Perceived Enjoyment, And Impulse Buying Behavior. Open Journal of Business and Management, 10(01), 223–244. https://doi.org/10.4236/ojbm.2022.101014
Mowen, J., & Minor, M. (2002). Perilaku Konsumen. Jakarta. Erlangga.
Mummalaneni, V. (2005). An Empirical Investigation Of Web Site Characteristics, Consumer Emotional States And On-Line Shopping Behaviors. Journal of Business Research, 58(4), 526–532. https://doi.org/10.1016/S0148-2963(03)00143-7
Nielsen, A. C. (2007). Survei Of Consumer Behavior and Perception Toward Modern Retail and Traditional Trade Channels. Jakarta: Departemen Perdagangan Indonesia
Octavilia, D. (2023). Penjualan TikTok Shop Melebihi Marketplace Tokopedia. Cek Faktanya. PopStar. (https://www.pop-star.me/blogs/penjualan-tiktok-shop-melebihi-marketplace-tokopedia-cek-faktanya. Diakses pada 21 Maret 2023)
Park, E. J., Kim, E. Y., Funches, V. M., & Foxx, W. (2012). Apparel Product Attributes, Web Browsing, And E-Impulse Buying On Shopping Websites. Journal of Business Research, 65(11), 1583–1589. https://doi.org/10.1016/j.jbusres.2011.02.043
Populix. 2022. Orang Indonesia Makin Gemar Belanja Online lewat Media Sosial, Terbanyak di TikTok Shop. (https://tekno.kompas.com/read/2022/09/25/08000077/orang-indonesia-makin-gemar-belanja-online-lewat-media-sosial-terbanyak-di. Diakses pada 25 Desember 2022)
Rahma, W. S., & Septrizola, W. (2019). Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap E-Impulse Buying Mahasiswi Universitas Negeri Padang pada Lazada.co.id. Jurnal Kajian Manajemen Dan Wirausaha, 01, 276–282. http://dx.doi.org/10.24036/jkmw0255200
Razak, D. 2022. Impulse Buying di Era Post-Pandemic. (https://file.iainpare.ac.id/impulse-buying-di-era-post-pandemic. Diakses pada 25 Desember 2022)
Ridgway, N. M., Dawson, S. A., & Bloch, P. H. (1990). Pleasure And Arousal In The Marketplace: Interpersonal Differences In Approach-Avoidance Responses. Marketing Letters, 1(2), 139–147. https://doi.org/10.1007/BF00435297
Rook, D. W., & Fisher, R. J. (1995). Normative Influences On Impulsive Buying Behavior. Journal of consumer research, 22(3), 305–313. https://doi.org/10.1086/209452
Rouibah, K., Lowry, P. B., & Hwang, Y. (2016). The Effects Of Perceived Enjoyment And Perceived Risks On Trust Formation And Intentions To Use Online Payment Systems: New Perspectives From An Arab Country. Electronic Commerce Research and Applications, 19, 33–43. https://doi.org/10.1016/j.elerap.2016.07.001
Salim, M., Oktaviany, P., & Hayu, R. S. (2021). Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak. Asia Pacific Management and Business Application, 010(02), 125–136. https://doi.org/10.21776/ub.apmba.2021.010.02.1
Samat, N. A., & Gisip, I. A. (2022). Examining Factors Affecting Online Impulse Buying Of Apparels Among Consumers In Kota Kinabalu, Insight Journal, 9(2), 1-9. https://doi.org/10.24191/insightjournal.v0i0.17404
Shiau, W. L., & Luo, M. M. (2012). Factors Affecting Online Group Buying Intention And Satisfaction: A Social Exchange Theory Perspective. Computers in Human Behavior, 28(6), 2431–2444. https://doi.org/10.1016/j.chb.2012.07.030
Sinaga, R. P. H., Tobing, R. P., & Larasati, N. (2022). Pengaruh Perceived Usefulness, Perceived Ease Of Use Dan Perceived Enjoyment Terhadap Usage Decision Konsumen Pada Shopee Tanam. Journal, 1, 509–524. https://doi.org/10.59004/jisma.v1i4.188
Sisi. 2022. Pengaruh Perkembangan Teknologi terhadap Gaya Hidup Masyarakat. (https://sisi.id/stories/life-at-sisi/pengaruh-perkembangan-teknologi-terhadap-gaya-hidup-masyarakat. Diakses pada 25 Desember 2022)
Sunarto, A. (2009). Seluk Beluk e - Commerce : Panduan Bagi Pemula Untuk Menjual Produknya Melalui Internet. Yogyakarta. Garailmu.
Turban, E., King, D., Lee, J. K., Liang, T.-P., & Turban, D. C. (2015). Electronic Commerce A Managerial and Social Networks Perspective. Springer Cham Heidelberg New York Dordrecht London. http://www.springer.com/series/10099
Verplanken, B., & Sato, A. (2011). The Psychology of Impulse Buying: An Integrative Self-Regulation Approach. Journal of Consumer Policy, 34(2), 197–210. https://doi.org/10.1007/s10603-011-9158-5
Vonkeman, C., Verhagen, T., & van Dolen, W. (2017). Role Of Local Presence In Online Impulse Buying. Information and Management, 54(8), 1038–1048. https://doi.org/10.1016/j.im.2017.02.008
Vrechopoulos, A. P. (2005). Designing alternative store layouts for internet retailing. In Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain, 91-109. Springer Berlin Heidelberg. https://doi.org/10.1007/3-540-27059-0_7
Wells, J. D., Parboteeah, D. V., & Valacich, J. S. (2011). Online Impulse Buying: Understanding The Interplay Between Consumer Impulsiveness And Website Quality. Journal of the Association for Information Systems, 12(1), 32–56. https://doi.org/10.17705/1jais.00254
Wibowo, T. (2019). Pengaruh Consumer Trust dan Expectation Terhadap Online Repurchase Intention Melalui Customer Satisfaction Pada Situs Jual Beli Online Bukalapak di Kota Yogyakarta. Jurnal Ekobis Dewantara, 1(12), 22-30. https://jurnalfe.ustjogja.ac.id/index.php/ekobis/article/view/624
Wu, I. L., Chen, K. W., & Chiu, M. L. (2016). Defining Key Drivers Of Online Impulse Purchasing: A Perspective Of Both Impulse Shoppers And System Users. International Journal of Information Management, 36(3), 284–296. https://doi.org/10.1016/j.ijinfomgt.2015.11.015
Wu, X., & Gao, Y. (2011). Applying the Extended Technology Acceptance Model to the Use of Clickers in Student Learning: Some Evidence from Macroeconomics Classes. American Journal of Business Education, 4(7), 43-50. https://doi.org/10.19030/ajbe.v4i7.4674
Xiang, L., Zheng, X., Lee, M. K. O., & Zhao, D. (2016). Exploring Consumers’ Impulse Buying Behavior On Social Commerce Platform: The Role Of Parasocial Interaction. International Journal of Information Management, 36(3), 333–347. https://doi.org/10.1016/j.ijinfomgt.2015.11.002
Yusniar, Y. (2021). Fenomena Impulse Buying (Pembelian Tidak Terencana) Pada Praktik Belanja Online Ditinjau Dari Perspektif Ekonomi Syariah. Al-Ilmu, 6(2), 99-121. https://jurnal.kopertais5aceh.or.id/index.php/AIJKIS/article/view/302
Zhang, L., Shao, Z., Li, X., & Feng, Y. (2021). Gamification And Online Impulse Buying: The Moderating Effect Of Gender And Age. International Journal of Information Management, 61, 102267. https://doi.org/10.1016/j.ijinfomgt.2020.102267
Zakawali, G. (2023). 10 Barang Terlaris di TikTok Shop, Bisa Jadi Ide Jualan!. Sirclo. (https://store.sirclo.com/blog/barang-terlaris-di-tiktok-shop. Diakses pada 21 Maret 2023)
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons:Attribution-NonCommercial 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.