Pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Keputusan Penggunaan Aplikasi Tokopedia melalui Trust sebagai Variabel Intervening
DOI:
https://doi.org/10.26740/jim.v9n2.p708-722Keywords:
actual system use, e-commerce, perceived ease of use, perceived usefulness, trustAbstract
The development of technology-based businesses has increased as a result of the Covid-19 pandemic. One of them is e-commerce as an online shopping service provider. The purpose of this study is to analyze and discuss the effect of perceived ease of use, perceived usefulness, and trust in actual system use decisions. Respondents in this study were people aged 1539 who had used the Tokopedia application in 2020 and accessed it via smartphone. The sample used was 200 respondents. The sampling method using non-probability sampling, and the sampling technique is judgemental sampling. The data collection techniques using an online questionnaire and analyzed using Path Analysis in AMOS program 23 version. This study found that perceived ease of use has a positive and significant effect on trust and actual system use. Perceived usefulness has a positive and significant effect on trust but does not affect actual system use. Moreover, trust has a positive and significant effect on actual system use. Furthermore, the result was found that perceived ease of use and usefulness positively affect actual system use with trust a mediating variable. Based on these result, it is recommended that Tokopedia could improve the easiness and the usefulness of their application system while keep maintaining the trust of its users.
References
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Fatuh, M., & Widyastuti. (2017). Pengaruh Promosi Penjualan, Perceived Ease of Use dan Perceived Usefulness terhadap Keputusan Menggunakan Transportasi Online (Studi pada Pengguna Uber di Surabaya Pusat). Jurnal Ilmu Manajemen (JIM), 5(4), 19. http://jurnalmahasiswa.unesa.ac.id/index.php/jim/article/view/22182
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Suberi, M., & Ab, B. (2014). Perceived Usefulness and Trust Towards Consumer Behaviors: A Perspective of Consumer Online Shopping. Journal of Asian Scientific Research, 4(10), 541546.
Suhir, M., & Suyadi, I. Riyadi.(2014). Pengaruh Persepsi Resiko, Kemudahan dan Manfaat terhadap Keputusan Pembelian secara Daring (Survei terhadap Pengguna Situs website www. kaskus.co. id). Jurnal Administrasi Bisnis, 8 (1), 110.
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Yusuf Dauda, S., & Lee, J. (2015). Technology adoption: A Conjoint Analysis of Consumers Preference on Future Online Banking Services. Information Systems, 53, 115. https://doi.org/10.1016/j.is.2015.04.006
Agrebi, S., & Jallais, J. (2015). Explain the Intention to Use Smartphones for Mobile Shopping. Journal of Retailing and Consumer Services, 22, 1623. https://doi.org/10.1016/j.jretconser.2014.09.003
Al-Sharafi, M. A., Arshah, R. A., Abo-Shanab, E. A., & Elayah, N. (2016). The Effect of Security and Privacy Perceptions on Customers Trust to Accept Internet Banking Services: An extension of TAM. Journal of Engineering and Applied sciences, 11(3), 545-552.
Andyka, R. S., Endang Siti, A., & Heru, S. (2012). Pengaruh Persepsi Kemudahan dan Persepsi Kemanfaatan Terhadap Penggunaan Youtube dengan Pendekatan TAM. Jurnal Administrasi Bisnis Universitas Brawijaya. 3 (1): 1-11
Arta, T. L. F., & Azizah, S. N. (2020). Pengaruh Perceived Usefulness, Perceived Ease Of Use dan E-Service Quality Terhadap Keputusan Menggunakan Fitur Go-Food dalam Aplikasi Gojek. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 2(2), 291303. https://doi.org/10.32639/jimmba.v2i2.478
Aziziyah (2021). Peranan Persepsi Manfaat sebagai Mediasi dalam Pengaruh Persepsi Kemudahan Penggunaan dan Kepercayaan terhadap Penggunaan E-commerce pada Aplikasi Traveloka. Jurnal Ilmu Manajemen. Vol 9 no 1.
Budyastuti, T., & Iskandar, D. (2018). The Influence of Usefulness, Easy of Use and Trust Using E-Commerce To User Behaviour (Case Study To Lazada.Com Consumers). Journal of Marketing and Consumer Research, 46, 7883.
Cnnindonesia.com. (2020). Transaksi E-Commerce Naik Nyaris Dua Kali LIpat Saat Pandemi (https://www.cnnindonesia.com, ekonomi/20201021193353-92-561232/transaksi-e-commerce-naik-nyaris-dua-kali-lipat-saat-pandemi. Diakses pada 15 Januari 2021).
Corbitt, B. J., Thanasankit, T., & Yi, H. (2003). Trust and E-commerce: A Study of Consumer Perceptions. Electronic Commerce Research and Applications, 2(3), 203215. https://doi.org/10.1016/S1567-4223(03)00024-3
Covid-19.bps.go.id. (2020). Infografis Hasil Survei Sosial Demografi Dampak Covid-19. (https://covid-19.bps.go.id/home/infografis. Diakses pada 21 Agustus 2020).
Dahlberg, T., Mallat, N., & Öörni, A. (2003). Trust Enhanced Technology Acceptance Model-Consumer Acceptance of Mobile Payment Solutions. In Mobility Roundtable, Stockholm, Sweden: 2003.
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340.
Fatuh, M., & Widyastuti. (2017). Pengaruh Promosi Penjualan, Perceived Ease of Use dan Perceived Usefulness terhadap Keputusan Menggunakan Transportasi Online (Studi pada Pengguna Uber di Surabaya Pusat). Jurnal Ilmu Manajemen (JIM), 5(4), 19. http://jurnalmahasiswa.unesa.ac.id/index.php/jim/article/view/22182
Fransisca, G. (2020). Begini Pergeseran Perilaku Konsumen Baru selama Pandemi Covid-19. Bisnis.com. (https://ekonomi.bisnis.com/read/20200515/12/1240921/begini-pergeseran-perilaku-konsumen-baru-selama-pandemi-covid-19. Diakses pada 21 April 2020).
Hadya, Dwi. (2021). Nilai Transaksi E-Commerce Mencapai Rp. 266, 3 Triliun pada 2020. Katadata.co.id. (https://databoks.katadata.co.id/datapublish/2021/01/29/nilai-transaksi-e-commerce-mencapai-rp-2663-triliun-pada-2020. Diakses pada 28 Maret 2021).
Hamid, A. A., Razak, F. Z. A., Bakar, A. A., & Abdullah, W. S. W. (2016). The Effects of Perceived Usefulness and Perceived Ease of Use on Continuance Intention to Use E-Government. Procedia Economics and Finance, 35(October 2015), 644649. https://doi.org/10.1016/s2212-5671(16)00079-4
Hartono, Jogiyanto. (2007). œModel Kesuksesan Sistem Teknologi Informasi, Yogyakarta: Andi.
Iprice.co.id. (2021). The Map of E-Commerce in Indonesia. (https://iprice.co.id/insights/mapofecommerce/en/. Diakses pada 28 Maret 2021).
Kim, D.J., Ferrin, D.L. and Rao, H.R. 2008. A Trust-Based Consumer Decision Making Model in Electronic Commerce: The Role of Trust, Perceived Risk, and Their Antecedents. Decision Support Systems. Vol. 44 No. 2, pp. 544-64. https://doi.org/10.1016/j.dss.2007.07.001
Lee, C. B. P., & Wan, G. (2010). Including Subjective Norm and Technology Trust in the Technology Acceptance Model: A Case of E-ticketing in China. SIGMIS Database 41, 4, 4051. https://doi. org/10. 1145/1899639. 189964.
Lee, M.K.O. Turban, E. 2001. A Trust Model for Consumer Internet Shopping, International Journal of Electronic Commerce. Vol. 6 No. 1, pp. 75-91.
Lee, A. S., & Luo, X. (2015). Nankai Business Review International Article information¯: About Emerald www.emeraldinsight.com. Nankai Business Review International, 6(4), 350363. http://dx.doi.org/10.1108/NBRI-01-2015-0001.
Lestari, I. T. & Widyastuti, W. (2019). Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Belanja Online (Studi Pada Pengguna Tokopedia). Jurnal Ilmu Manajemen, 7(2), 478484.
Lin, H. F. (2011). An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust. International Journal of Information Management, 31(3), 252260. https://doi.org/10.1016/j.ijinfomgt.2010.07.006
M. A. Al-Sharafi, R. A. Arshah, E. A. Abo-Shanab, A., & N. Elayah, "The Effect of Security and Privacy Perceptions on Customers Trust to Accept Internet Banking Services: An Extension of TAM. Journal of Engineering and Applied Sciences. Vol. 11, pp. 545-552., 2016.
Mahkota, A. P., Suyadi, I., & R. (2014). Pengaruh Kepercayaan dan Kenyamanan terhadap Keputusan Pembelian Online (Studi pada Pelanggan Website Ride Inc). Jurnal Administrasi Bisnis, 8(2): 1-7.
Mensah, I. K., Jianing, M., & Durrani, D. K. (2017). Factors Influencing Citizens Intention to Use E-Government Services: A Case Study of South Korean Students in China. International Journal of Electronic Government Research, 13(1), 1432. https://doi.org/10.4018/IJEGR.2017010102
Pusparisa, Y. (2020). Bocornya Puluhan Juta Data Pengguna E-Commerce Indonesia. Katadata.co.id. Databoks. (https://databoks.katadata.co.id/datapublish/2020/05/12/bocornya-puluhan-juta-data-pengguna-e-commerce-indonesia. Diakses pada 21 April 2020)
Pusparisa, Y. (2020). Pandemi Tingkatkan Penggunaan Aplikasi Digital Asia Tenggara. Katadata.co.id. Databoks. (https://databoks.katadata.co.id/datapublish/2020/08/31/pandemi-tingkatkan-penggunaan-aplikasi-digital-asia-tenggara. Diakses 10 September 2020)
Setyo Iriani, S., & Lestari Andjarwati, A. (2020). Analysis of Perceived Usefulness, Perceived Ease of Use, and Perceived Risk Toward Online Shopping in the Era of Covid-19 Pandemic. Systematic Reviews in Pharmacy, 11(12), 313320.
Suberi, M., & Ab, B. (2014). Perceived Usefulness and Trust Towards Consumer Behaviors: A Perspective of Consumer Online Shopping. Journal of Asian Scientific Research, 4(10), 541546.
Suhir, M., & Suyadi, I. Riyadi.(2014). Pengaruh Persepsi Resiko, Kemudahan dan Manfaat terhadap Keputusan Pembelian secara Daring (Survei terhadap Pengguna Situs website www. kaskus.co. id). Jurnal Administrasi Bisnis, 8 (1), 110.
Tokopedia.com (2021). Lebih Dari Sekadar Marketplace. (https://www.tokopedia.com/about/. Diakses pada 28 Maret 2021).
Turban, Efraim, David King, Dennis Viehland, Jae Lee. (2010). Electronic Commerce a Managerial Perspective. International Edition. Pearson Prentice Hall, New Jersey: 2010.
Venkatesh, V., & Davis, F. D. (2000). Theoretical Extension of The Technology Acceptance Model: Four Longitudinal Field Studies. Management Science, 46(2), 186204. https://doi.org/10.1287/mnsc.46.2.186.11926
Yusuf Dauda, S., & Lee, J. (2015). Technology adoption: A Conjoint Analysis of Consumers Preference on Future Online Banking Services. Information Systems, 53, 115. https://doi.org/10.1016/j.is.2015.04.006
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2021-06-30
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Sito Putri, R. R., & Iriani, S. S. (2021). Pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Keputusan Penggunaan Aplikasi Tokopedia melalui Trust sebagai Variabel Intervening. Jurnal Ilmu Manajemen, 9(2), 708–722. https://doi.org/10.26740/jim.v9n2.p708-722
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