Peranan Persepsi Manfaat sebagai Mediasi dalam Pengaruh Kemudahan Penggunaan dan Kepercayaan terhadap Penggunaan E-Commerce pada Aplikasi Traveloka
DOI:
https://doi.org/10.26740/jim.v9n1.p205-216Keywords:
perceived ease of use, perceived usefulness, actual system use, trust, e-commerce.Abstract
As time went on, business development also grew more rapidly. Booking and travel tickets online compliment online marketing. The aims to provide perceived ease of use, perceived usefulness, and trust in consumers to influence the system's level of use at higher consumers. The purpose of this study is to analyze and discuss the effect of perceived ease of use, perceived usefulness, and trust in e-commerce usage. Respondents in this study are consumers who have booked aeroplane tickets in less than one year with a minimum age of 18 years. The sampling method is non-probability sampling, and the sampling technique uses judgmental sampling. The sample used was 220. The data collection technique used in this study was an online questionnaire. Data analysis techniques using path analysis with the AMOS program. This study indicates that perceived ease of use has a positive and significant effect on perceived usefulness. Perceived ease of use has a positive and significant effect on e-commerce. Perceived benefits have a positive and significant effect on the use of e-commerce. Furthermore, trust has a positive and significant effect on the use of e-commerce.
References
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Suhir, M. (2014). Pengaruh Persepsi Resiko, Kemudahan Dan Manfaat Terhadap Keputusan Pembelian Secara Online (Survei Terhadap Pengguna Situs WebSite www.kaskus.co.id). Jurnal Administrasi Bisnis (JAB). 8 (1): 1-10
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Traveloka.com (2018). Tentang Traveloka, (https://m.traveloka.com/id-id/about-us, diakses pada 1 November 2018)
Traveloka.com. (2018). Tiket Pesawat Traveloka, (https://m.traveloka.com/id-id/tiket-pesawat, diakses pada 1 November 2018)
Trustedcompany.com. (2018). Review Pelanggan pada Traveloka, (https://www.trustedcompany.com. Diakses pada 5 November 2018)
Wen, C., Prybutok, V. R., & Xu, C. (2011). An Integrated Model For Customer Online Repurchase Intention. Journal of Computer Information Systems. 52 (1): 14-23. https://www.researchgate.net/publication/261510555
Andyka, R. S., Endang Siti, A., & Heru, S. (2012). Pengaruh Persepsi Kemudahan dan Persepsi Kemanfaatan Terhadap Penggunaan Youtube Dengan Pendekatan TAM. Jurnal Administrasi Bisnis Universitas Brawijaya. 3 (1): 1-11
Ardyanto, D. (2015). Pengaruh Kemudahan dan Kepercayaan Menggunakan E-commerce Terhadap Keputusan Pembelian Online (Survei Pada Konsumen www.petersaysdenim.com). Jurnal Administrasi Bisnis Universitas Brawijaya. 22 (1): 1-8
Asosiasi Penyelenggara Jasa Internet Indonesia. (2018). Hasil Survei Penetrasi dan Perilaku Pengguna Internet di Indonesia 2018, (https://apjii.or.id/survei, diakses pada 20 Oktober 2018)
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease Of Use, And User Acceptance. MIS Quarterly. 13(3): 319339. https://doi.org/10.2307/249008
Davis, F. D. (1993). User Acceptance Of Information Technology: System Characteristics, User Perceptions And Behavioral Impacts. In International Journal Of Manmachine Studies. 38 (3): 475487. https://doi.org/10.1006/imms.1993.1022
Haryosasongko, F. (2015). Pengaruh Persepsi Risiko, Persepsi Kemudahan, dan Persepsi Manfaat Terhadap Minat Pembelian Online Pada Website Lazada.co.id di Kota Malang. Jurnal Ilmiah FEB Universitas Brawijaya. 3 (2): 1-18
Idea.or.id. (2019). Pasar Idea 2019 Hadir Untuk Pertama Kalinya di Indonesia. (https://www.idea.or.id/berita/detail/pasar-idea-2019-hadir-untuk-pertama-kalinya-di-indonesia, diakses pada 03 Maret 2019)
Jogiyanto. (2007). Sistem Informasi Keperilakuan. Yogyakarta: Andi
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A Trust-Based Consumer Decision-Making Model In Electronic Commerce: The Role Of Trust, Perceived Risk, and Their Antecedents. Decision Support Systems. 44 (2): 544-564. https://doi.org/10.1016/j.dss.2007.07.001
Lee, C. B. P., & Wan, G. (2010). Including Subjective Norm and Technology Trust In The Technology Acceptance Model: A Case Of E-Ticketing In China. Data Base For Advances In Information Systems. 41 (4): 40-51. https://doi.org/10.1145/1899639.1899642
Ling, K. C., Chai, L. T., & Piew, T. H. (2010). The Effects Of Shopping Orientations, Online Trust and Prior Online Purchase Experience Toward Customers Online Purchase Intention. International Business Research. 3(3): 63-67. https://doi.org/10.5539/ibr.v3n3p63
Mahkota, A. P., Suyadi, I., & Riyadi. (2014). Pengaruh Kepercayaan Dan Kenyamanan Terhadap Keputusan Pembelian Online (Studi Pada Pelanggan Website Ride.Inc). Jurnal Administrasi Bisnis (JAB). 8 (2): 1-7
Malhotra, N. K. (2009). Riset Pemasaran. Edisi Keempat Jilid 1. Jakarta: PT Indeks.
Mowen, JC dan Michael Minor, 2002. Perilaku Konsumen. Edisi Kelima Jilid 1. Jakarta: Erlangga.
Nielsen.com. (2018). Pembelian grosir online global, (https://www.nielsen.com/id/en/press-releases/2018/pembelian-grosir-online-global-meningkat-hingga-15persen-dalam-dua-tahun-terakhir-diperkirakan-mencapai-usd70-miliar-untuk-fmcg-online/, diakses pada 22 Oktober 2018)
Nielsen.com. (2014). Konsumen Indonesia mulai menyukai belanja online, (https://www.nielsen.com/id/en/press-releases/2014/konsumen-indonesia-mulai-menyukai-belanja-online/, diakses pada 22 Oktober 2018)
Pudjihardjo, M. C., & Wijaya, H. (2015). Analisa Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi, dan Tampilan Produk Terhadap Keputusan Pembelian Melalui Pemasaran Di Media Sosial (Studi Pada Pengguna Media Sosial di Shapeharve). Jurnal Hospitality dan Manajemen Jasa. 3 (2): 364-379
Shan, S., Hua, F., & Zeng, Q. (2010). B2C E-Commerce Consumer Decision-Making Model Based On Perceived Benefit And Perceived Risk. International Conference On E-Business And E-Government. https://doi.org/10.1109/ICEE.2010.561
Statshow.com. (2018). Survei Pengukuran atau Reputasi Kualitas Perusahaan. (https://www.statshow.com/www/Traveloka.com, diakses pada 10 November 2018).
Sugiarto, M., Soeprapto, A., & Dewanti, I. S. (2015). Technology Readiness dan Model Penerimaan Teknologi Informasi Mahasiswa. 217226.
Suhir, M. (2014). Pengaruh Persepsi Resiko, Kemudahan Dan Manfaat Terhadap Keputusan Pembelian Secara Online (Survei Terhadap Pengguna Situs WebSite www.kaskus.co.id). Jurnal Administrasi Bisnis (JAB). 8 (1): 1-10
Sumarwan, U. (2014). Perilaku Konsumen dan Penerapannya dalam Pemasaran. Bogor: Ghalia Indonesia.
Top Brand Indeks. (2018). Top Brand Indeks Fase 2 2018, Kategori Situs Online Booking Tiket Pesawat, (https://www.topbrand-award.com/top-brand-index/?tbi_find=Traveloka, diakses pada 28 Oktober 2018)
Turban, Efraim, David King, Dennis Viehland, Jae Lee. (2010). Electronic Commerce a Managerial Perspective. International Edition. Pearson Prentice Hall, New Jersey
Traveloka.com (2018). Tentang Traveloka, (https://m.traveloka.com/id-id/about-us, diakses pada 1 November 2018)
Traveloka.com. (2018). Tiket Pesawat Traveloka, (https://m.traveloka.com/id-id/tiket-pesawat, diakses pada 1 November 2018)
Trustedcompany.com. (2018). Review Pelanggan pada Traveloka, (https://www.trustedcompany.com. Diakses pada 5 November 2018)
Wen, C., Prybutok, V. R., & Xu, C. (2011). An Integrated Model For Customer Online Repurchase Intention. Journal of Computer Information Systems. 52 (1): 14-23. https://www.researchgate.net/publication/261510555
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Published
2021-03-31
How to Cite
Aziziyah, A. (2021). Peranan Persepsi Manfaat sebagai Mediasi dalam Pengaruh Kemudahan Penggunaan dan Kepercayaan terhadap Penggunaan E-Commerce pada Aplikasi Traveloka. Jurnal Ilmu Manajemen, 9(1), 205–216. https://doi.org/10.26740/jim.v9n1.p205-216
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