Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Compatibility Lifestyle terhadap Intention to Use Fitur Social Commerce (Studi Pada Pengguna Media Sosial TikTok)
DOI:
https://doi.org/10.26740/jim.v10n1.p255-267Kata Kunci:
Keywords: compatibility lifestyle; intention to use; perceived ease of use; perceived usefulnessAbstrak
Social media companies began to grow their business by making innovations in shopping features. The intention to use shopping features is influenced by several factors, including perceived usefulness, perceived ease of use, and compatibility lifestyle. The purpose of this study was to find out the influence of perceived usefulness, perceived ease of use, and compatibility lifestyle on the intention to use features of TikTok Shop. This type of research is quantitative research with judgemental sampling methods. An online questionnaire with a Likert scale of 1-5 was distributed to 100 respondents. Data analysis techniques use multiple linear regression tests with the help of IBM SPSS 20. The results showed that perceived usefulness, perceived ease of use, and compatibility lifestyle had a significant and positive effect on the intention to use. This research is expected to have implications for how to improve user intentions to use TikTok Shop features by paying attention to usability, ease, and compatibility to the user's lifestyle.
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