Peran Perceived Usefulness dan Perceived Risk sebagai Variabel Pemediasi pada Pengaruh Perceived Ease of Use dan e-WOM Negatif terhadap Niat Pembelian Para Pengguna Aplikasi Layanan Kesehatan Halodoc
DOI:
https://doi.org/10.26740/jim.v8n4.p1158-1174Keywords:
negative e-WOM, perceived ease of use, perceived risk, perceived usefulness, purchase intention.Abstract
Competition in the business world today is increasingly fierce in the era of globalization. Information technology can shift the way of practice and change the way of thinking in the business world. The rapid development of technology makes the economy also increasingly developing. One of them is the innovation in the field of online health services. This study aims to examine the effect of perceived ease of use and negative EWOM on purchase intentions with perceived usefulness and perceived risk as mediating variables in Halodoc health service application users in East Java. This study uses 200 samples with non-probability sampling techniques and the method used is a judgmental sampling. The data collection method is done by distributing questionnaires online. The data analysis technique used in this study is the path analysis technique. Based on the results of research conducted, it was found that perceived ease of use has a positive effect on purchase intentions with perceived usefulness as a mediating variable, and negative EWOM has no effect on purchase intentions because perceived risk does not mediate between these relationships in Halodoc health service applications. Based on these results, it is recommended that Halodoc health service application makers pay attention to the ease of use of the application and the benefits that can be felt by consumers and prospective consumers when using the application so that a positive EWOM is formed to reduce the risks that exist in the application and have an impact on purchase intentions towards health services in the application.
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Rosian, A., & Wijaya, A. (2016). Pengaruh Kepercayaan dan Risiko Pada Minat Beli Belanja Online. Jurnal Manajemen dan Bisnis Sriwijaya, 14, 155-168.
Sanaji, Sanaji. (2018). Eksplorasi Dampak Komunitas Merek Online Di Media Sosial Terhadap Konsistensi Hubungan Konsumen Dengan Merek. Journal of Research in Economics and Management, 15(2), 382-395.
Santoso, B. (2010). Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Perceived Enjoyment Terhadap Penerimaan Teknologi Informasi (Studi Empiris di Kabupaten Sragen).
Schiffman, dan Kanuk. (2010). Consumer Behavior Tenth Edition. Pearson Education.
See-To, E.W.K., & Ho, K.K.W. (2014). Value Creation and Purchase Intention in Social Network Sites: The Role of Electronic Word-of-Mouth and Trust - A Theoretical Analysis. Computers in Human Behavior, 31, 182-189.
Sugiyono. (2016). Metode Penelitian Kuantitatif Kualitatif dan Kombinasi (Mixed Methods). Bandung: ALFABETA.
Suhir, M., Suyadi, I., & Riyadi. (2014). Pengaruh Persepsi Risiko, Kemudahan dan Manfaat Terhadap Keputusan Pembelian Secara Online (Survei Terhadap Pengguna Situs Website www.Kaskus.co,id). Jurnal Administrasi Bisnis, 8(1), 1-10.
Tien, R., & Liao. (2018). Examining The Influence of Customer-to customer Electronic Word of Mouth on Purchase Intention in Social Networking Sites, 1-12.
Bambauer-Saches, S., & Mangold, S. (2011). Brand Equity Dilution Trough Negative Online Word-Of-Mouth Communication. Journal of Retailing and Consumer Services, 18, 38-45.
Baron, R.N., & Kenny, D.A. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations, 51(6), 1173-1182.
Damayanti, V. (2019). Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Purchase Intention Melalui Brand Image Sebagai Variabel Intervening Pada Mahasiswa UST Yogyakarta Pengguna Shopee. Ilmiah Ekonomi dan Bisnis, 16, 99-109.
Davis, F.D. (1989). Perceived usefulness, Perceived ease of use, and user Acceptance of information technology. MIS Quarterly, 13(13), 319-340.
Eriza, Z.N. (2017). Peran Mediasi Citra Merek dan Persepsi Risiko Pada Hubungan Antara Electronic Word Of Mouth (E-WOM) dan Minat Beli (Studi Pada Konsumen Kosmetik E-Commerce di Solo Raya. Komuniti, 9(1), 14-24.
Erkan, I., & Evans, C. (2016). The Influence of eWOM in social media on cosumers purchase intentions: An extended approach to information adoption, 61, 47-55.
Fatmawati, Endang. (2015). Technology Acceptance Model (Tam) Untuk Menganalisis Penerimaan Terhadap Sistem Informasi Perpustakaan. Jurnal Iqra, 9(1).
Ferdinand, Augusty. (2006). Metode penelitian Manajemen: "Pedoman Penelitian Untuk Penulisan Skripsi, Tensis, dan disertai Ilmu Manajemen". Semarang: Badan Penerbit Universitas Diponogoro.
Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23 (Edisi 8). Cetakan ke VIII. Semarang: Badan Penerbit Universitas Diponegoro.
Goyette et.al. (2010). E-WOM Scale: Word-of-Mouth Measurement Scale for e-Services Context. Canadian Journal of Administrative Sciences, 27, 5-23.
Haekal, A., & Widjajanta, B. (2016). Pengaruh Kepercayaan Dan Persepsi Risiko Terhadap Minat Membeli Secara Online Pada Pengunjung Website Classifieds Di Indonesia. Journal of Business Management and Enterpreneurship Education, 1, 181-193.
Idtesis.com. (2018). Teori Lengkap tentang Technology Acceptance Model (TAM) menurut Para Ahli dan Contoh Tesis Technology Acceptance Model (TAM). (https://idtesis.com/teori-lengkap-tentang-technology-acceptance-model-tam-menurut-para-ahli-dan-contoh-tesis-technology-acceptance-model-tam/, diakses pada 29 Oktober 2019).
Indiani et.al. (2015). Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention. ASEAN Marketing Journal, 7(1), 1-13.
Karami, K.A., & Wismiarsi, T. (2016). Pengaruh Risiko Pada Keputusan Belanja Online. Prosiding Seminar Nasional INDOCOMPAC, 320-333.
Kim et.al. (2008). An Empirical Study On The Integrated Framework of e-CRM in Online Shoping: Evaluating the Relationships Among Perceived value, Satisfaction and Trust Based on Customer Perspective. Journal of Elecreonis Commerce in Organization, 6(3), 1-19.
Kucukusta et.al. (2015). Re-examining Perceived Usefulness and Ease of Use in Online Booking: The Case of Hong Kong online users. International Journal of Contemporary Hospitality Management, 27, 185-198.
Lea, Eriska. (2018). Pengaruh Perceived Ease of Use dan Faktor Lain Terhadap Niat Kaum Milenial dalam Menggunakan Transportasi Berbasis Aplikasi, 1-18.
Maulana, Rizqi. (2017). Kumpulan Start up Kesehatan Terbaik di Indonesia. (https://id.techinasia.com/kumpulan-start up-kesehatan-di-indonesia, diakses pada 30 Oktober 2019).
Mildawati, Titik. (2016). Teknologi Informasi dan Perkembangannya. Ekuitas, 4(2), 101-110.
Mulyana, Y.F. (2016). Pengaruh Kepercayaan, Persepsi Risiko, dan Keamanan Terhadap Minat Beli Konsumen Pada Toko Online (Studi Pada Toko Online Olx.Co.Id).
Nuseir, M.T. (2019). The Impact of Electronic Word of Mouth (eWOM) on The Online Purchase Intention of Consumers in the Islamic Countries - a Case of (UAE). Islamic Marketing, 1-9.
Retnowati, N. (2017). Pengaruh E-WOM (Electronic Word of Mouth) Pada Situs Social Commerce Terhadap Niat Beli Generasi X,Y, dan Z.
Rosian, A., & Wijaya, A. (2016). Pengaruh Kepercayaan dan Risiko Pada Minat Beli Belanja Online. Jurnal Manajemen dan Bisnis Sriwijaya, 14, 155-168.
Sanaji, Sanaji. (2018). Eksplorasi Dampak Komunitas Merek Online Di Media Sosial Terhadap Konsistensi Hubungan Konsumen Dengan Merek. Journal of Research in Economics and Management, 15(2), 382-395.
Santoso, B. (2010). Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Perceived Enjoyment Terhadap Penerimaan Teknologi Informasi (Studi Empiris di Kabupaten Sragen).
Schiffman, dan Kanuk. (2010). Consumer Behavior Tenth Edition. Pearson Education.
See-To, E.W.K., & Ho, K.K.W. (2014). Value Creation and Purchase Intention in Social Network Sites: The Role of Electronic Word-of-Mouth and Trust - A Theoretical Analysis. Computers in Human Behavior, 31, 182-189.
Sugiyono. (2016). Metode Penelitian Kuantitatif Kualitatif dan Kombinasi (Mixed Methods). Bandung: ALFABETA.
Suhir, M., Suyadi, I., & Riyadi. (2014). Pengaruh Persepsi Risiko, Kemudahan dan Manfaat Terhadap Keputusan Pembelian Secara Online (Survei Terhadap Pengguna Situs Website www.Kaskus.co,id). Jurnal Administrasi Bisnis, 8(1), 1-10.
Tien, R., & Liao. (2018). Examining The Influence of Customer-to customer Electronic Word of Mouth on Purchase Intention in Social Networking Sites, 1-12.
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2020-07-21
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Wakhida, U. I., & Sanaji, S. (2020). Peran Perceived Usefulness dan Perceived Risk sebagai Variabel Pemediasi pada Pengaruh Perceived Ease of Use dan e-WOM Negatif terhadap Niat Pembelian Para Pengguna Aplikasi Layanan Kesehatan Halodoc. Jurnal Ilmu Manajemen, 8(4), 1158–1174. https://doi.org/10.26740/jim.v8n4.p1158-1174
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