Pengaruh Penggunaan Media Sosial terhadap Kinerja Pemasaran selama Pandemi Covid-19 dengan Mediasi Kemampuan Inovasi dan Kemampuan Branding (Studi pada Pelaku UMKM yang Menggunakan Media Sosial).
DOI:
https://doi.org/10.26740/jim.v9n2.p752-767Keywords:
branding capability, innovation capability, marketing performance, small and medium-sized enterprises (SMEs), social media usage.Abstract
The Covid-19 virus that spreads globally has an impact on economic growth in Indonesia. Several business sectors have experienced a decline in performance due to the government's restrictions on outdoor activities to prevent the spread of this virus. For this reason, SMEs must be able to adjust their marketing channels from offline to online to optimize marketing performance during the Covid-19 pandemic. One of the online marketing tools is social media. This study investigates the use of social media on marketing performance with innovation capability and branding capability as mediating variables. This study uses 200 samples of respondents who are the owners of SMEs that collected through an online questionnaire. We use the Partial Least Square (PLS) method to test the hypothesis. The results of this study indicate that social media has a significant effect on innovation capability and branding capability and helps SMEs improve their marketing performance. This research also proves that innovation capability and branding capability successfully mediate the influence of the relationship between social media use on marketing performance.References
Ahidin, U. (2020). Marketing Strategi Di Masa Pandemi Covid-19. Unpam. (lppm.unpam.ac.id/2020/05/02/marketing-strategi-di-masa-pandemi-covid-19/ Diakses pada 19 Oktober 2020)
Asio, S. M., & Khorasani, S. T. (2015). Social Media: A Platform for Innovation. Proceedings of the 2015 Industrial and Systems Engineering Research Conference, 14961504.
Bali, S., & Bélanger, C. H. (2019). Exploring the use of Facebook as a marketing and branding tool by hospital foundations. International Journal of Nonprofit and Voluntary Sector Marketing, 24(3), 110. https://doi.org/10.1002/nvsm.1641
Bolat, E., Kooli, K., & Wright, L. T. (2016). Businesses and mobile social media capability. Journal of Business & Industrial Marketing, 31(8), 971981. https://doi.org/10.1108/JBIM-10-2016-270
BPS. (2020). Analisis Hasil Survei Dampak COVID-19 terhadap Pelaku usaha. In Badan Pusat Statistik. BPS RI.( https://www.bps.go.id/publication/2020/09/15/9efe2fbda7d674c09ffd0978/analisis-hasil-survei-dampak-covid-19-terhadap-pelaku-usaha.html, diakses pada 7 Desember 2020).
Chang, Q., Peng, Y., & Berger, P. D. (2018). The Impact Of Social Media Performance On Sales Of Retail Food Brands. International Journal of Research - Granthaalayah, 6(2), 112. https://doi.org/10.5281/zenodo.1185601
Chanthinok, K., Ussahawanitchakit, P., & Jhundra-indra, P. (2015). Social Media Marketing Strategy and Marketing Performance: Evidence from E-commerce Firms in Thailand. AU-GSB E-Journal, 8(1), 119.
Fahmi Al-Zyoud, M. (2018). Social media marketing, functional branding strategy and intentional branding. Problems and Perspectives in Management, 16(3), 102116. https://doi.org/10.21511/ppm.16(3).2018.09
Farida, N. (2016). Determinants Of Marketing Performance: Innovation, Market Capabilities And Marketing Performance. Jurnal Dinamika Manajemen, 7(31), 5665. http://jdm.unnes.ac.id
Ferreira, J., & Coelho, A. (2020). Dynamic capabilities, innovation and branding capabilities and their impact on competitive advantage and SMEs performance in Portugal: the moderating effects of entrepreneurial orientation. International Journal of Innovation Science, 12(3), 255286. https://doi.org/10.1108/IJIS-10-2018-0108
Ghozali, I., & Latan, H. (2015). Partial Least Square. Konsep, Teknik Dan Aplikasi Menggunakan Program SmartPLS.3.Semarang: UNDIP.
Hatta, I. H. (2015). Orientasi Pasar, Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja Pemasaran. Jurnal Aplikasi Manajemen (JAM), 13(4), 654660. https://jurnaljam.ub.ac.id/index.php/jam/article/view/815
Jones, N., Borgman, R., & Ulusoy, E. (2015). Impact of social media on small businesses. Journal of Small Business and Enterprise Development, 22(4), 611632. https://doi.org/10.1108/JSBED-09-2013-0133
Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018). Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response. International Journal of Information Management, 39(December 2017), 169185. https://doi.org/10.1016/j.ijinfomgt.2017.12.001
Kurniawan, I. B., & Puniawan, I. M. E. (2020). Pengaruh Digital Marketing Terhadap Pemasaran Budidaya Ikan Gurami Mina Sejahtera Di Desa Pengeragoan, Kabupaten Jembrana. Jurnal Ekonomi Dan Pariwisata, 15(1), 1120. https://jurnal.undhirabali.ac.id/index.php/pariwisata/article/view/1070/970
Lipiäinen, H. S. M., & Karjaluoto, H. (2015). Industrial branding in the digital age. Journal of Business & Industrial Marketing, 30(6), 733741. https://doi.org/10.1108/JBIM-04-2013-0089
Malhotra, N. K. (2010). Riset Pemasaran¯: Pendekatan Terapan (Jilid 2) (4th ed.). Jakarta: Indeks.
McCorkle, D., & Payan, J. (2017). Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding. Journal of Advertising Education, 21(1), 3343. https://doi.org/10.1177/109804821702100107
Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368375. https://doi.org/10.1016/j.indmarman.2010.08.005
Moghaddam, B. A., & Armat, P. (2015). A study on effect of innovation and branding on performance of small and medium enterprises. Management Science Letters, 5(3), 245250. https://doi.org/10.5267/j.msl.2015.1.015
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs. International Journal of Advertising: The Review of Marketing Communications, 30(1), 1346. https://doi.org/10.2501/IJA-30-1-013-046
Nitzl, C., Roldan, J. L., & Cepeda, G. (2016). Mediation analysis in partial least squares path modelling, Helping researchers discuss more sophisticated models. Industrial Management and Data Systems, 116(9), 18491864. https://doi.org/10.1108/IMDS-07-2015-0302
Nursastri, S. A., & Pranita, E. (2020). Diumumkan Awal Maret, Ahli: Virus Corona Masuk Indonesia dari Januari. Kompas.Com. https://www.kompas.com/sains/read/2020/05/11/130600623/diumumkan-awal-maret-ahli--virus-corona-masuk-indonesia-dari-januari Diakses pada 19 Desember 2020)
OCass, A., & Ngo, L. V. (2011). Achieving customer satisfaction in services firms via branding capability and customer empowerment. Journal of Services Marketing, 25(7), 489496. https://doi.org/10.1108/08876041111173615
Odoom, R., Agbemabiese, G. C., Anning-Dorson, T., & Mensah, P. (2017). Branding capabilities and SME performance in an emerging market. Marketing Intelligence & Planning, 35(4), 473487. https://doi.org/10.1108/MIP-08-2016-0138
Odoom, R., & Mensah, P. (2018). Brand orientation and brand performance in SMEs. Management Research Review, 42(1), 155171. https://doi.org/10.1108/MRR-12-2017-0441
Olanrewaju, A.-S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50(May 2019), 90110. https://doi.org/10.1016/j.ijinfomgt.2019.05.011
Papa, A., Santoro, G., Tirabeni, L., & Monge, F. (2018). Social media as tool for facilitating knowledge creation and innovation in small and medium enterprises. Baltic Journal of Management, 13(3), 329344. https://doi.org/10.1108/BJM-04-2017-0125
Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Social media usage and organizational performance: Reflections of Malaysian social media managers. Telematics and Informatics, 32(1), 6778. https://doi.org/10.1016/j.tele.2014.03.001
Parveen, F., Jaafar, N. I., & Ainin, S. (2016). Social medias impact on organizational performance and entrepreneurial orientation in organizations. Management Decision, 54(9), 22082234. https://doi.org/10.1108/MD-08-2015-0336
Primanto, A. B., & Athia, I. (2020). Masih Pentingkah Kemampuan Pemasaran Pada Era Media Sosial Pemasaran? Jurnal Inspirasi Bisnis Dan Manajemen, 4(1), 45. https://doi.org/10.33603/jibm.v4i1.3357
Purwantini, A. H., & Anisa, F. (2018). Anteseden Dan Konsekuen Penggunaan Media Sosial Bagi Umkm: Analisis Perspektif Organisasi. Jurnal Ekonomi Dan Bisnis, 19(3), 12. https://doi.org/10.30659/ekobis.19.3.12-23
Rajapathirana, R. P. J., & Hui, Y. (2018). Relationship between innovation capability, innovation type, and firm performance. Journal of Innovation and Knowledge, 3(1), 4455. https://doi.org/10.1016/j.jik.2017.06.002
Rashid, M. K., Aziz, A., & Niazi, K. (2020). Investigating the Antecedents and Impact of Social Media Usage on the Performance of Women-owned SMEs in Pakistan. NUML International Journal of Business & Management, 15(1), 1529. https://www.researchgate.net/publication/342840688
Roberts, D. L., Piller, F. T., & Lüttgens, D. (2016). Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study. Journal of Product Innovation Management, 33(S1), 117135. https://doi.org/10.1111/jpim.12341
Shen, B., & Bissell, K. (2013). Social Media, Social Me: A Content Analysis of Beauty Companies Use of Facebook in Marketing and Branding. Journal of Promotion Management, 19(5), 629651. https://doi.org/10.1080/10496491.2013.829160
Sidi, A. P., & Yogatama, A. N. (2019). Mediasi Intellectual Capital atas Pengaruh Digital Marketing Terhadap Kinerja Pemasaran. IQTISHODUNA, 15(2), 129152. https://doi.org/10.18860/iq.v15i2.7592
Stephen, A. T., & Galak, J. (2010). The Complementary Roles Of Traditional And Social Media Publicity In Driving Marketing Performance.working paper Insead The Business School of the World. (52).
Tafesse, W., & Wien, A. (2018). Implementing social media marketing strategically: an empirical assessment. Journal of Marketing Management, 34(910), 732749. https://doi.org/10.1080/0267257X.2018.1482365
Tajvidi, R., & Karami, A. (2017). The effect of social media on firm performance. Computers in Human Behavior, 110. https://doi.org/10.1016/j.chb.2017.09.026
Verduyn, P., Ybarra, O., Résibois, M., Jonides, J., & Kross, E. (2017). Do Social Network Sites Enhance or Undermine Subjective Well-Being? A Critical Review. Social Issues and Policy Review, 11(1), 274302. https://doi.org/10.1111/sipr.12033
Wang, X., & Dass, M. (2017). Building innovation capability: The role of top management innovativeness and relative-exploration orientation. Journal of Business Research, 76, 127135. https://doi.org/10.1016/j.jbusres.2017.03.019
Wang, Z., & Kim, H. G. (2017). Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. Journal of Interactive Marketing, 39, 1526. https://doi.org/10.1016/j.intmar.2017.02.004
Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. The International Journal of Management Science and Business Administration, 1(5), 6980. https://doi.org/10.18775/ijmsba.1849-5664-5419.2014.15.1006
YuSheng, K., & Ibrahim, M. (2020). Innovation Capabilities, Innovation Types, and Firm Performance: Evidence From the Banking Sector of Ghana. SAGE Open, 10(2), 215824402092089. https://doi.org/10.1177/2158244020920892
Zubielqui, G. C. de, Fryges, H., & Jones, J. (2019). Social media, open innovation & HRM: Implications for performance. Technological Forecasting and Social Change, 144(April), 334347. https://doi.org/10.1016/j.techfore.2017.07.014
Asio, S. M., & Khorasani, S. T. (2015). Social Media: A Platform for Innovation. Proceedings of the 2015 Industrial and Systems Engineering Research Conference, 14961504.
Bali, S., & Bélanger, C. H. (2019). Exploring the use of Facebook as a marketing and branding tool by hospital foundations. International Journal of Nonprofit and Voluntary Sector Marketing, 24(3), 110. https://doi.org/10.1002/nvsm.1641
Bolat, E., Kooli, K., & Wright, L. T. (2016). Businesses and mobile social media capability. Journal of Business & Industrial Marketing, 31(8), 971981. https://doi.org/10.1108/JBIM-10-2016-270
BPS. (2020). Analisis Hasil Survei Dampak COVID-19 terhadap Pelaku usaha. In Badan Pusat Statistik. BPS RI.( https://www.bps.go.id/publication/2020/09/15/9efe2fbda7d674c09ffd0978/analisis-hasil-survei-dampak-covid-19-terhadap-pelaku-usaha.html, diakses pada 7 Desember 2020).
Chang, Q., Peng, Y., & Berger, P. D. (2018). The Impact Of Social Media Performance On Sales Of Retail Food Brands. International Journal of Research - Granthaalayah, 6(2), 112. https://doi.org/10.5281/zenodo.1185601
Chanthinok, K., Ussahawanitchakit, P., & Jhundra-indra, P. (2015). Social Media Marketing Strategy and Marketing Performance: Evidence from E-commerce Firms in Thailand. AU-GSB E-Journal, 8(1), 119.
Fahmi Al-Zyoud, M. (2018). Social media marketing, functional branding strategy and intentional branding. Problems and Perspectives in Management, 16(3), 102116. https://doi.org/10.21511/ppm.16(3).2018.09
Farida, N. (2016). Determinants Of Marketing Performance: Innovation, Market Capabilities And Marketing Performance. Jurnal Dinamika Manajemen, 7(31), 5665. http://jdm.unnes.ac.id
Ferreira, J., & Coelho, A. (2020). Dynamic capabilities, innovation and branding capabilities and their impact on competitive advantage and SMEs performance in Portugal: the moderating effects of entrepreneurial orientation. International Journal of Innovation Science, 12(3), 255286. https://doi.org/10.1108/IJIS-10-2018-0108
Ghozali, I., & Latan, H. (2015). Partial Least Square. Konsep, Teknik Dan Aplikasi Menggunakan Program SmartPLS.3.Semarang: UNDIP.
Hatta, I. H. (2015). Orientasi Pasar, Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja Pemasaran. Jurnal Aplikasi Manajemen (JAM), 13(4), 654660. https://jurnaljam.ub.ac.id/index.php/jam/article/view/815
Jones, N., Borgman, R., & Ulusoy, E. (2015). Impact of social media on small businesses. Journal of Small Business and Enterprise Development, 22(4), 611632. https://doi.org/10.1108/JSBED-09-2013-0133
Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018). Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response. International Journal of Information Management, 39(December 2017), 169185. https://doi.org/10.1016/j.ijinfomgt.2017.12.001
Kurniawan, I. B., & Puniawan, I. M. E. (2020). Pengaruh Digital Marketing Terhadap Pemasaran Budidaya Ikan Gurami Mina Sejahtera Di Desa Pengeragoan, Kabupaten Jembrana. Jurnal Ekonomi Dan Pariwisata, 15(1), 1120. https://jurnal.undhirabali.ac.id/index.php/pariwisata/article/view/1070/970
Lipiäinen, H. S. M., & Karjaluoto, H. (2015). Industrial branding in the digital age. Journal of Business & Industrial Marketing, 30(6), 733741. https://doi.org/10.1108/JBIM-04-2013-0089
Malhotra, N. K. (2010). Riset Pemasaran¯: Pendekatan Terapan (Jilid 2) (4th ed.). Jakarta: Indeks.
McCorkle, D., & Payan, J. (2017). Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding. Journal of Advertising Education, 21(1), 3343. https://doi.org/10.1177/109804821702100107
Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368375. https://doi.org/10.1016/j.indmarman.2010.08.005
Moghaddam, B. A., & Armat, P. (2015). A study on effect of innovation and branding on performance of small and medium enterprises. Management Science Letters, 5(3), 245250. https://doi.org/10.5267/j.msl.2015.1.015
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs. International Journal of Advertising: The Review of Marketing Communications, 30(1), 1346. https://doi.org/10.2501/IJA-30-1-013-046
Nitzl, C., Roldan, J. L., & Cepeda, G. (2016). Mediation analysis in partial least squares path modelling, Helping researchers discuss more sophisticated models. Industrial Management and Data Systems, 116(9), 18491864. https://doi.org/10.1108/IMDS-07-2015-0302
Nursastri, S. A., & Pranita, E. (2020). Diumumkan Awal Maret, Ahli: Virus Corona Masuk Indonesia dari Januari. Kompas.Com. https://www.kompas.com/sains/read/2020/05/11/130600623/diumumkan-awal-maret-ahli--virus-corona-masuk-indonesia-dari-januari Diakses pada 19 Desember 2020)
OCass, A., & Ngo, L. V. (2011). Achieving customer satisfaction in services firms via branding capability and customer empowerment. Journal of Services Marketing, 25(7), 489496. https://doi.org/10.1108/08876041111173615
Odoom, R., Agbemabiese, G. C., Anning-Dorson, T., & Mensah, P. (2017). Branding capabilities and SME performance in an emerging market. Marketing Intelligence & Planning, 35(4), 473487. https://doi.org/10.1108/MIP-08-2016-0138
Odoom, R., & Mensah, P. (2018). Brand orientation and brand performance in SMEs. Management Research Review, 42(1), 155171. https://doi.org/10.1108/MRR-12-2017-0441
Olanrewaju, A.-S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50(May 2019), 90110. https://doi.org/10.1016/j.ijinfomgt.2019.05.011
Papa, A., Santoro, G., Tirabeni, L., & Monge, F. (2018). Social media as tool for facilitating knowledge creation and innovation in small and medium enterprises. Baltic Journal of Management, 13(3), 329344. https://doi.org/10.1108/BJM-04-2017-0125
Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Social media usage and organizational performance: Reflections of Malaysian social media managers. Telematics and Informatics, 32(1), 6778. https://doi.org/10.1016/j.tele.2014.03.001
Parveen, F., Jaafar, N. I., & Ainin, S. (2016). Social medias impact on organizational performance and entrepreneurial orientation in organizations. Management Decision, 54(9), 22082234. https://doi.org/10.1108/MD-08-2015-0336
Primanto, A. B., & Athia, I. (2020). Masih Pentingkah Kemampuan Pemasaran Pada Era Media Sosial Pemasaran? Jurnal Inspirasi Bisnis Dan Manajemen, 4(1), 45. https://doi.org/10.33603/jibm.v4i1.3357
Purwantini, A. H., & Anisa, F. (2018). Anteseden Dan Konsekuen Penggunaan Media Sosial Bagi Umkm: Analisis Perspektif Organisasi. Jurnal Ekonomi Dan Bisnis, 19(3), 12. https://doi.org/10.30659/ekobis.19.3.12-23
Rajapathirana, R. P. J., & Hui, Y. (2018). Relationship between innovation capability, innovation type, and firm performance. Journal of Innovation and Knowledge, 3(1), 4455. https://doi.org/10.1016/j.jik.2017.06.002
Rashid, M. K., Aziz, A., & Niazi, K. (2020). Investigating the Antecedents and Impact of Social Media Usage on the Performance of Women-owned SMEs in Pakistan. NUML International Journal of Business & Management, 15(1), 1529. https://www.researchgate.net/publication/342840688
Roberts, D. L., Piller, F. T., & Lüttgens, D. (2016). Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study. Journal of Product Innovation Management, 33(S1), 117135. https://doi.org/10.1111/jpim.12341
Shen, B., & Bissell, K. (2013). Social Media, Social Me: A Content Analysis of Beauty Companies Use of Facebook in Marketing and Branding. Journal of Promotion Management, 19(5), 629651. https://doi.org/10.1080/10496491.2013.829160
Sidi, A. P., & Yogatama, A. N. (2019). Mediasi Intellectual Capital atas Pengaruh Digital Marketing Terhadap Kinerja Pemasaran. IQTISHODUNA, 15(2), 129152. https://doi.org/10.18860/iq.v15i2.7592
Stephen, A. T., & Galak, J. (2010). The Complementary Roles Of Traditional And Social Media Publicity In Driving Marketing Performance.working paper Insead The Business School of the World. (52).
Tafesse, W., & Wien, A. (2018). Implementing social media marketing strategically: an empirical assessment. Journal of Marketing Management, 34(910), 732749. https://doi.org/10.1080/0267257X.2018.1482365
Tajvidi, R., & Karami, A. (2017). The effect of social media on firm performance. Computers in Human Behavior, 110. https://doi.org/10.1016/j.chb.2017.09.026
Verduyn, P., Ybarra, O., Résibois, M., Jonides, J., & Kross, E. (2017). Do Social Network Sites Enhance or Undermine Subjective Well-Being? A Critical Review. Social Issues and Policy Review, 11(1), 274302. https://doi.org/10.1111/sipr.12033
Wang, X., & Dass, M. (2017). Building innovation capability: The role of top management innovativeness and relative-exploration orientation. Journal of Business Research, 76, 127135. https://doi.org/10.1016/j.jbusres.2017.03.019
Wang, Z., & Kim, H. G. (2017). Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. Journal of Interactive Marketing, 39, 1526. https://doi.org/10.1016/j.intmar.2017.02.004
Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. The International Journal of Management Science and Business Administration, 1(5), 6980. https://doi.org/10.18775/ijmsba.1849-5664-5419.2014.15.1006
YuSheng, K., & Ibrahim, M. (2020). Innovation Capabilities, Innovation Types, and Firm Performance: Evidence From the Banking Sector of Ghana. SAGE Open, 10(2), 215824402092089. https://doi.org/10.1177/2158244020920892
Zubielqui, G. C. de, Fryges, H., & Jones, J. (2019). Social media, open innovation & HRM: Implications for performance. Technological Forecasting and Social Change, 144(April), 334347. https://doi.org/10.1016/j.techfore.2017.07.014
Downloads
Additional Files
Published
2021-06-30
How to Cite
Anggraeni, M., & Sanaji, S. (2021). Pengaruh Penggunaan Media Sosial terhadap Kinerja Pemasaran selama Pandemi Covid-19 dengan Mediasi Kemampuan Inovasi dan Kemampuan Branding (Studi pada Pelaku UMKM yang Menggunakan Media Sosial). Jurnal Ilmu Manajemen, 9(2), 752–767. https://doi.org/10.26740/jim.v9n2.p752-767
Issue
Section
Artikel
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons:Attribution-NonCommercial 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Abstract views: 1682
,
PDF Downloads: 1373
, PDF Downloads: 0
, PDF Downloads: 0
