Vol. 1 No. 3 (2026): Journal of Applied Digital Business Research

Articles

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  Development of a Rupiah Banknote Identification Model in The Currency Sense Application for Visually Impaired

  Putri Rigita Cahyani,  Universitas Negeri Surabaya,  Indonesia

  496-521

  DOI : https://doi.org/10.26740/digiventure.v1i3.50139
  Abstract views: 148 , PDF downloads: 13

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  Handyman Service Website with AI Chatbot Features Using the Software Development Life Cycle (SDLC) Approach at PT Semen Indonesia Distributor

  Lely Maylinasari,  Universitas Negeri Surabaya,  Indonesia

  478-495

  DOI : https://doi.org/10.26740/digiventure.v1i3.50170
  Abstract views: 166 , PDF downloads: 5

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  Peran Social Media Marketing, Electronic Word of Mouth dan Celebrity Endorsement dalam Meningkatkan Brand Image Produk H&M di Instagram The Role of Social Media Marketing, Electronic Word of Mouth, and Celebrity Endorsement in Improving H&M Product Brand Image on Instagram

  Karmila,  Universitas Negeri Surabaya,  Indonesia

  Muhammad Fachmi,  Universitas Negeri Surabaya,  Indonesia

  778-795

  DOI : https://doi.org/10.26740/digiventure.v1i3.53362
  Abstract views: 120 , PDF downloads: 9

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  Analisis Fenomenologi Penerimaan Digital pada Pelaku UMKM terhadap Aspek Kemudahan dan Kegunaan Operasional Instagram

  Muhammad Abdul Aziz Aziz,  Universitas Negeri Surabaya,  Indonesia

  Muhammad Fachmi,  Universitas Negeri Surabaya,  Indonesia

  522-536

  DOI : https://doi.org/10.26740/digiventure.v1i3.53377
  Abstract views: 115 , PDF downloads: 6

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  Pengaruh Digital Advertising dan Influencer Marketing terhadap Minat Bermain Gim Efootball Mobile di Jawa Timur

  Aflahal Insan Muharroman,  Universitas Negeri Surabaya,  Indonesia

  Ratih Amelia,  Universitas Negeri Surabaya,  Indonesia

  758-777

  DOI : https://doi.org/10.26740/digiventure.v1i3.54374
  Abstract views: 61 , PDF downloads: 4

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  Pengaruh Celebrity Endorse, Live Shopping, dan Brand Trust terhadap Keputusan Pembelian Produk Skincare Whitelab di Tiktok Shop

  Ratna Tri Hikmatus Zurro,  Universitas Negeri Surabaya,  Indonesia

  Fresha Kharisma,  Universitas Negeri Surabaya,  Indonesia

  734-757

  DOI : https://doi.org/10.26740/digiventure.v1i3.54407
  Abstract views: 90 , PDF downloads: 12

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  Implementation of Agentic AI, Multi-Agent Sytems and Retrieval-Augmented Generation In Digital Marketing: A Systematic Literature Review

  Adillah Rodiah,  Universitas Negeri Surabaya,  Indonesia

  Riska Dhenabayu,  Universitas Negeri Surabaya,  Indonesia

  717-733

  DOI : https://doi.org/10.26740/digiventure.v1i3.54630
  Abstract views: 125 , PDF downloads: 6

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  Pengaruh Personalisasi Konten terhadap Niat Penggunaan Kembali Netflix Indonesia melalui Pengalaman dan Keterlibatan Konsumen

  Rafli Darmawan,  Universittas Negeri Surabaya,  Indonesia

  Riska Dhenabayu,  Universitas Negeri Surabaya,  Indonesia

  Ika Diyah Candra Arifah,  Universitas Negeri Surabaya,  Indonesia

  Fresha Kharisma,  Universitas Negeri Surabaya,  Indonesia

  696-716

  DOI : https://doi.org/10.26740/digiventure.v1i3.54790
  Abstract views: 72 , PDF downloads: 19

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  Transformasi Ulasan Game menjadi Insight Strategis menggunakan Aspect-Based Sentiment Analysis dan Business Intelligence

  Fahrani Indah Pramita,  Universitas Negeri Surabaya,  Indonesia

  Riska Dhenabayu,  Indonesia

  674-695

  DOI : https://doi.org/10.26740/digiventure.v1i3.54843
  Abstract views: 74 , PDF downloads: 12

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  Pengembangan Ulang Website Perusahaan Jasa Konsultasi Wakaf Menggunakan Metode SDLC Prototyping untuk Meningkatkan Kepuasan Pengguna (Studi Kasus: Jaryya, PT Azka Mulia International)

  Muhammad Faris Fadli,  Universitas Negeri Surabaya,  Indonesia

  Anita Safitri,  Universitas Negeri Surabaya,  Indonesia

  646-673

  DOI : https://doi.org/10.26740/digiventure.v1i3.54886
  Abstract views: 46 , PDF downloads: 5

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  Pengaruh Influencer Credibility dan User Generated Content (UGC) Melalui Brand Trust terhadap Purchase Intention Generasi Z Pengguna Tiktok Shop di Kota Surabaya

  Shafna Maylafesya Koesnanto,  Universitas Negeri Surabaya,  Indonesia

  Fresha Kharisma,  Universitas Negeri Surabaya,  Indonesia

  624-645

  DOI : https://doi.org/10.26740/digiventure.v1i3.55080
  Abstract views: 290 , PDF downloads: 52

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  Pengaruh UGC dan Brand Ambassador terhadap Purchase Intention Generasi Z pada FMCG Azarine X Dino SEVENTEEN

  Adinda Ayu Putri Sugiono,  Universitas Negeri Surabaya,  Indonesia

  Ratih Amelia,  Indonesia

  612-623

  DOI : https://doi.org/10.26740/digiventure.v1i3.55197
  Abstract views: 82 , PDF downloads: 6

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  Website Development Using SDLC Prototyping Model: A Case Study on Hospitality Service Website

  Meuthya Kayla Puspita,  Universitas Negeri Surabaya,  Indonesia

  Anita Safitri,  Universitas Negeri Surabaya,  Indonesia

  595-611

  DOI : https://doi.org/10.26740/digiventure.v1i3.55292
  Abstract views: 75 , PDF downloads: 9

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  Pengaruh Influencer Credibility dan Content Marketing di TikTok Terhadap Purchase Intention Produk F&B Melalui Brand Image Sebagai Variabel Mediasi di Surabaya

  Rizka Amalia Nurlita,  Universitas Negeri Surabaya,  Indonesia

  Muhammad Fachmi,  Universitas Negeri Surabaya,  Indonesia

  568-594

  DOI : https://doi.org/10.26740/digiventure.v1i3.55543
  Abstract views: 118 , PDF downloads: 29

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  Comparative Analysis of XGBoost and TabNet Approaches For E-commerce Fraud Detection

  Wildan Arsthasya Putra Budi,  Universitas Negeri Surabaya,  Indonesia

  Riska Dhenabayu,  Universitas Negeri Surabaya,  Indonesia

  555-567

  DOI : https://doi.org/10.26740/digiventure.v1i3.55553
  Abstract views: 151 , PDF downloads: 1

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  RAG Grounded Agentic AI for Green Vehicle Routing: A Systematic Literature Review and Case Study at CV RR Jaya Transindo

  Givvara Reihan,  Universitas Negeri Surabaya,  Indonesia

  Riska Dhenabayu,  Indonesia

  537-554

  DOI : https://doi.org/10.26740/digiventure.v1i3.55907
  Abstract views: 36 , PDF downloads: 4

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