Vol. 2 No. 1 (2026): Journal of Applied Digital Business Research
Published:
2026-03-26
Articles
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Pengaruh User Generated Content (UGC), Brand Credibility, dan Brand Attitude terhadap Purchase Intention Produk Skincare di Tiktok Shop
Anne Ivena Wijaya,
Universitas Negeri Surabaya,
Indonesia Muhammad Fachmi,
Universitas Negeri Surabaya,
Indonesia 124-142
Abstract views: 141
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PDF downloads: 169
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Pengaruh Influencer Credibility Dan User Generated Content (UGC) Melalui Brand Trust Terhadap Purchase Intention Generasi Z Pengguna Tiktok Shop Di Kota Surabaya
Shafna Maylafesya Koesnanto,
Universitas Negeri Surabaya,
Indonesia Fresha Kharisma,
Universitas Negeri Surabaya,
Indonesia 235-257
Abstract views: 49
, PDF downloads: 37
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Transformasi Ulasan Game menjadi Insight Strategis menggunakan Aspect-Based Sentiment Analysis dan Business Intelligence
Fahrani Indah Pramita,
Universitas Negeri Surabaya,
Indonesia Riska Dhenabayu,
Indonesia 294-315
Abstract views: 3
, PDF downloads: 5
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Implementation of Agentic AI, Multi-Agent Sytems and Retrieval-Augmented Generation In Digital Marketing: A Systematic Literature Review
Adillah Rodiah,
Universitas Negeri Surabaya,
Indonesia Riska Dhenabayu,
Universitas Negeri Surabaya,
Indonesia 277-293
Abstract views: 4
, PDF downloads: 5
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Pengaruh Celebrity Endorse, Live Shopping, dan Brand Trust terhadap Keputusan Pembelian Produk Skincare Whitelab di Tiktok Shop
Ratna,
Universitas Negeri Surabaya,
Indonesia Fresha Kharisma,
Universitas Negeri Surabaya,
Indonesia 210-234
Abstract views: 20
, PDF downloads: 19
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Pengaruh Digital Advertising dan Influencer Marketing Terhadap Minat Bermain Gim Efootball Mobile di Jawa Timur
Aflahal Insan Muharroman,
Universitas Negeri Surabaya,
Indonesia Ratih Amelia,
Universitas Negeri Surabaya,
Indonesia 258-276
Abstract views: 2
, PDF downloads: 6
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Analisis Fenomenologi Penerimaan Digital pada Pelaku UMKM terhadap Aspek Kemudahan dan Kegunaan Operasional Instagram
Muhammad Abdul Aziz Aziz,
Universitas Negeri Surabaya,
Indonesia Muhammad Fachmi,
Universitas Negeri Surabaya,
Indonesia 161-175
Abstract views: 65
, PDF downloads: 91
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Peran Social Media Marketing, Electronic Word of Mouth dan Celebrity Endorsement dalam Meningkatkan Brand Image Produk H&M di Instagram The Role of Social Media Marketing, Electronic Word of Mouth, and Celebrity Endorsement in Improving H&M Product Brand Image on Instagram
karmila 159_Karmila,
Universitas Negeri Surabaya,
Indonesia Muhammad Fachmi,
Universitas Negeri Surabaya,
Indonesia 176-193
Abstract views: 70
, PDF downloads: 59
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Pengaruh Influencer Marketing, Hedonic Value, dan Brand Trust terhadap Purchase Intention Produk Overpriced di Tiktok
Amelya Nurlaili,
Universitas Negeri Surabaya,
Indonesia Muhammad Fachmi,
Universitas Negeri Surabaya,
Indonesia 143-160
Abstract views: 86
, PDF downloads: 72
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Game On! How Gamification Shapes Customer Engagement and Strengthens Loyalty
Kevin Fernando,
Universitas Negeri Surabaya,
Indonesia Willyam Dominick Soegiarto,
Universitas Negeri Surabaya,
Indonesia Muhammad Adam Al Ghazali,
Universitas Negeri Surabaya,
Indonesia Givvara Reihan,
Universitas Negeri Surabaya,
Indonesia Anita Safitri,
Universitas Negeri Surabaya,
Indonesia Ika Diyah Candra Arifah,
Universitas Negeri Surabaya,
Indonesia 1-17
Abstract views: 126
, PDF downloads: 140
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Pengaruh Kredibilitas Influencer, E-WoM dan FOMO terhadap Impulse Buying Kuliner Viral pada Generasi Z di Kota Surabaya
Katrina Rosadi,
Universitas Negeri Surabaya,
Indonesia Muhammad Fachmi,
Universitas Negeri Surabaya,
Indonesia 103-123
Abstract views: 189
, PDF downloads: 109
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The Pengaruh UGC Dan FOMO terhadap Minat Beli Tumbler Owala: Mediasi Brand Preference pada Gen Z
Nisya Anindra,
Universitas Negeri Surabaya,
Indonesia 194-209
Abstract views: 90
, PDF downloads: 129
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Pengaruh Perceived Usefulness, Perceived Ease of Use, Payment Versatility, dan Perceived Trust terhadap Minat Menggunakan Fitur In-App Ticketing pada Penumpang TRANSJATIM-AJAIB
Dwi Indah Lestiani,
Universitas Negeri Surabaya,
Indonesia Muhammad Fachmi,
Universitas Negeri Surabaya,
Indonesia 68-88
Abstract views: 78
, PDF downloads: 88
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Pengaruh Visualisasi Produk, Online Customer Rating, dan Trust terhadap Niat Beli Konsumen Generasi Z pada Shopeefood di Surabaya
Nuansa Cinta Akhwat Nusantara,
Surabaya State University,
Indonesia Muhammad Fachmi,
Indonesia 89-102
Abstract views: 125
, PDF downloads: 130
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Pengaruh Live Streaming, Citra Merek, dan Kepercayaan Konsumen terhadap Niat Beli Produk Food and Beverage On The Road
Ella Rosediana Putri,
Universitas Negeri Surabaya,
Indonesia Muhammad Fachmi,
Indonesia 31-49
Abstract views: 99
, PDF downloads: 176
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Influencer Credibility, Product Knowledge, dan Electronic Word of Mouth Dampaknya Terhadap Purchase Intention Produk Time Phoria
Yeni Rosa Damayanti,
Universitas Negeri Surabaya,
Indonesia Muhammad Fachmi,
Indonesia 50-57
Abstract views: 158
, PDF downloads: 280
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Perencanaan Strategis Sistem Digitalisasi Proses Bisnis Perusahaan Consumer Goods (Studi Kasus: PT XYZ)
Yunita Rahmawati,
Universitas Negeri Surabaya,
Indonesia Renny Sari Dewi,
Indonesia 18-30
Abstract views: 112
, PDF downloads: 172
