Pengaruh Digital Advertising dan Influencer Marketing Terhadap Minat Bermain Gim Efootball Mobile di Jawa Timur

Abstract

This research aims to examine the influence of digital advertising and influencer marketing on gaming interest, with a sample of at least 85 respondents. This research is based on the increasing enthusiasm of the public, particularly the younger generation in East Java, for digital games promoted through various social media platforms and content creators. The research method used is quantitative. Data analysis was conducted using descriptive statistics and multiple linear regression to determine the influence between variables.