The Effect of Employer Branding on Intention to Apply Job Through Corporate Reputation at PT Petrokimia Gresik (Case Study on Human Resource Management and Development Departement)
DOI:
https://doi.org/10.26740/jim.v13n3.p623–644Kata Kunci:
corporate reputation, employer branding, intention to apply jobAbstrak
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh employer branding terhadap intention to apply job melalui corporate reputation pada PT Petrokimia Gresik (studi kasus pada Departemen Manajemen dan Pengembangan SDM). Teknik pengambilan sampel menggunakan sampel jenuh dengan total responden sebanyak 32 karyawan Departemen Manajemen dan Pengembangan SDM PT Petrokimia Gresik. Penelitian ini termasuk dalam jenis penelitian kuantitatif dengan menggunakan teknik analisis SEM-PLS yang dibantu software SmartPLS versi 4.1.
Hasil penelitian yang didapat yakni, employer branding tidak berpengaruh terhadap intention to apply job. corporate reputation berpengaruh positif terhadap intention to apply job. employer branding tidak berpengaruh terhadap corporate reputation. Pada hasil hubungan tidak langsung, employer branding tidak memediasi hubungan employer branding dengan intention to apply job.
Referensi
Alifa, S. M., & Sarasi, V. (2023). The Impact of Employer Branding Towards Intention to Apply on Novo Club Community Batch 1 with Corporate Reputation as Mediation Variable. Journal of Social Science, 4(3), 726–738. https://doi.org/10.46799/jss.v4i3.576
Caputo, A., Molino, M., Cerato, B., & Cortese, C. G. (2023). Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation. SAGE Open, 13(3), 1–17. https://doi.org/10.1177/21582440231192188
Hanu, C., Amegbe, H., & Mensah, P. (2021). Your Future Employer: Employer Branding, Reputation, and Social Media. African Journal of Inter/Multidisciplinary Studies, 3(1), 1–18. https://doi.org/10.51415/ajims.v3i1.860
Junça Silva, A., & Dias, H. (2022). The Relationship Between Employer Branding, Corporate Reputation and Intention to Apply to a Job Offer. International Journal of Organizational Analysis, 31(8), 1–16. https://doi.org/10.1108/IJOA-01-2022-3129
Kartika, R. C. & M. H. R. (2020). Pengaruh Employer Branding Activity dan Corporate Reputation terhadap Intention to Apply for a Job. Jurnal Kewirausahaan Dan Inovasi, 2(1), 177–190.
Octaviani, R. T. (2021). Analisis Penerapan Strategi Employer Branding dan Employee Value Proposition untuk Menciptakan Employee Engagement [Universitas Internasional Semen Indonesia]. https://repository.uisi.ac.id/2045/
Özcan, F., & Elçi, M. (2020). Employees’ Perception of CSR Affecting Employer Brand, Brand Image, and Corporate Reputation. SAGE Open, 10(4). https://doi.org/10.1177/2158244020972372
Potgieter, A., & Doubell, M. (2020). The Influence of Employer Branding and Employees’ Personal Branding on Corporate Branding and Corporate Reputation. African Journal of Business and Economic Research, 15(2), 107–133. https://doi.org/10.31920/1750-4562/2020/V15N2A6
Ricardo, R. (2022). Determinants of Reputation, Experience and Communication on Employer Branding. Journal of Law, Politic and Humanities, 2(3), 115–123. https://doi.org/10.38035/jlph.v2i3.93
Setiawan, E., & Marginingsih, R. (2021). Employer Branding Towards the Intention to Apply for a Job Through Company Reputation as Mediation Variable. Andalas Management Review), 5(2), 73–94.
Shahid, S., & Ayyaz, I. (2023). Employer Branding: How Perception of Social Media Use and Prior Work Experience Impacts Employer Attractiveness for Prospective Employees. Pakistan Business Review, 24(3), 220–251. https://doi.org/10.22555/pbr.v24i3.691
Soeling, P. D., Ajeng Arsanti, S. D., & Indriati, F. (2022). Organizational reputation: does it mediate the effect of employer brand attractiveness on intention to apply in Indonesia? Heliyon, 8(4), e09208. https://doi.org/10.1016/j.heliyon.2022.e09208
Soleha, F. Z., & Satrya, A. (2024). The Impact : Employer Brand ,Corporate Social Responsibility, and Organizational Reputation in Job Application Intentions. 4(09), 7682–7701.
Thang, N. N., & Trang, P. T. (2024). Employer Branding, Organization’s Image and Reputation, and Intention to Apply: The Moderating Role of the Availability of Organizational Information on Social Media. Frontiers in Sociology, 9(April). https://doi.org/10.3389/fsoc.2024.1256733
Tulbure, A., & Popescu, A. (2023). Maximizing The Value of Linkedln for Employer Branding and Reputation Management of Small Businesses. Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences, 16(1), 47–56. https://doi.org/10.31926/but.es.2023.16.65.1.6
Zeesahn, M., Qureshi, T. W., Bashir, S., & Ahmed, U. (2020). Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding. Journal of Management and Research, 7(1), 184–211. https://doi.org/10.29145/jmr/71/070108
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Artikel ini berlisensi Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract views: 158
,
PDF Downloads: 52
