Pengaruh Media Sosial, Lokasi, Store Atmosphere terhadap Niat Beli di Cafe

Authors

  • Sulistiyawati Sulistiyawati Universitas Negeri Surabaya

DOI:

https://doi.org/10.26740/jim.v9n3.p1173-1183

Keywords:

location, purchase intention, social media, store atmosphere.

Abstract

This study aims to determine and analyze the influence of social media, location, store atmosphere on purchase intention at the friend's cafe in Sampang. This type of research is quantitative research using a conclusive classification: data collection techniques using non-probability sampling classification and judgmental techniques. The number of samples used in this study was as many as 100 respondents who knew and had accessed the Instagram account of Teman Sehati café. The analysis technique uses multiple linear regression analysis with the SPSS version 25 program. The results show that social media positively and significantly affect purchase intention at Teman Sehati cafe in Sampang. There is a significant influence of location on purchase intention at the Teman Sehati cafe Sampang; the store atmosphere has a positive and significant effect on the purchase intention of a Teman Sehati café in Sampang. Café Teman Sehati is expected to be able to design outlets in such a way as to increase customer convenience with a positive store atmosphere. In addition, it is expected to consider the location to increase consumer purchase intention. Further research can use newer variables such as convenience, promotion, or service quality.

References

Abzari, M., Ghassemi, R. A., & Vosta, L. N. (2014). Analysing The Effect of Social Media On Brand Attitude And Purchase Intention: The Case of Iran Khodro Company. Procedia-Social and Behavioral Sciences, 143, 822-826. http://dx.doi.org/10.1016/j.sbspro.2014.07.483

Anggreini, Rini. (2016). Perkembangan Teknologi Digital di Indonesia (http://rinianggriani6.blogspot.com/2016/12/perkembangan-teknologi-digital-di.html. Diakses pada tanggal 27 Januari 2021 )

Balakrishnan, B. K., Dahnil, M. I., & Yi, W. J. (2014). The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y. Procedia-Social and Behavioral Sciences, 148, 177-185. http://dx.doi.org/10.1016/j.sbspro.2014.07.032

Catriana, Elsa (2020). Ini 3 Subsektor Ekonomi Kreatif yang Jadi Penyumbang Terbesar PDB Indonesia (https://money.kompas.com/read/2020/08/30/151100526/ini-3-subsektor-ekonomi-kreatif-yang-jadi-penyumbang-terbesar-pdb-indonesia. Diakses pada 27 Januari 2021)

Chiu, C.L., Wang, Q. ,Ho, H. C., Zhang, J., & Zhao, F. (2019). Metrosexual Trend In Facial Care Products: Analysis of Factors That Influence Young Chinese Men Purchasing Intention. Journal of Global Fashion Marketing, 10(4), 377-397. https://doi.org/10.1080/20932685.2019.1639527

Chu, S. C., Kamal, S., & Kim, Y. (2013). Understanding Consumers' Responses toward Social Media Advertising and Purchase Intention toward Luxury Products. Journal of Global Fashion Marketing, 4(3), 158-174. https://doi.org/10.1080/20932685.2013.790709

Farachiyah, N., Caesariyanti, M., Octora, Y., & Arubusman, D. A. (2020). The Influence of Location and Price Fairness toward Purchase Intention Mediated by the Convenience on Soekarno-Hatta Airport Train. Advances in Transportation and Logistics Research, 3, 161-169.

Ghifari, M. I., & Saefulloh, D. (2018, October). The Influence of Store Atmospheric Factors toward Customer Purchase Intention on Minimarket Industry in Bandung, Indonesia (Alfamart and Circle K Comparison). In Prosiding Industrial Research Workshop and National Seminar (Vol. 9, pp. 675-683).

Huang,Y.F., & Dang, H. S. (2014). An Empirical Analysis on Purchase Intention on Coffee Beverage in Taiwan. European Journal of Business and Management, 6(36), 2222-1905.

Husnain,M., & Toor, A. (2017). The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement As A Mediator. Asian Journal of Business and Accounting, 10(1), 167-199.

Instagram.co.id. 2018. Teman Sehati. (https://instagram.com/temann.sehati?utm_medium=copy_link/2018. Diakses pada 22 februari 2021)

Katadata.co.id. 2020. Digitalisasi, Strategi UMKM Selamat dari Krisis. (https://katadata.co.id/katadatainsightscenter/analisisdata/5f03cf11e0198/digitalisasi-strategi-umkm-selamat-dari-krisis. Diakses pada 27 Januari 2021)

Kim, A. J., & Ko, E. (2010). Impacts of Luxury Fashion Brand's Social Media Marketing on Customer Relationship and Purchase Intention. Journal of Global Fashion Marketing, 1(3), 164-171.

Kristiani, P., & Dharmayanti, D. (2017). Pengaruh Social Media Marketing terhadap Repeat Purchase dengan Variabel Intervening Perceived Service Quality dan Brand Image pada Industri Fast-Food Restaurant di Surabaya. Petra Business and Management Review, 3(1)

Levy, Michael, & Weitz, Barton A. (2001), Retailing Management, Fourth edition, Richard D. Irwin Inc.

Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The Impact of Social Media Influencers on Purchase Intention and The Mediation Effect of Customer Attitude. Asian Journal of Business Research, 7(2), 19-36.

Loekito, M., Irawan, C., Nugroho, A., & Kartika, E. W. (2014). Analisa Pengaruh Marketing Mix (7p) terhadap Keputusan Pembelian di Folks! Coffee Shop and Tea House Surabaya. Jurnal Hospitality dan Manajemen Jasa, vol 2, No 1

Ma'ruf, Hendri. (2005). Pemasaran Ritel. Jakarta: PT. Gramedia Pustaka Utama

Malhotra, N. K., Nuan, D., & F.Briks, D. (2017). Marketing Research an Applied Approach, (5th ed). Unitied Kingdom: Person.

Mangold, W. G., & Faulds, D. J. (2009). Social Media: The New Hybrid Element of The Promotion Mix. Business Horizons, 52(4), 357-365. https://doi.org/10.1016/j.bushor.2009.03.002

Mathur, M., & Goswami, S. (2014). Store Atmospheric Factors Driving Customer Purchase Intention-an Exploratory Study. BVIMSR's Journal of Management Research, 6(2), 111-117.

Meldarianda, R., Lisan, H., & Kristen, U. (2010). Pengaruh Store Atmosphere terhadap Minat Beli Konsumen pada Resort Cafe Atmosphere Bandung. Jurnal Bisnis dan Ekonomi (JBE), 17(2), 97-108.

Mowen, John dan Minor, Michael. (2002). Perilaku Konsumen, Jilid Kedua. Jakarta: Erlangga.

Octaviani, A. (2013). Pengaruh Store Atmosphere terhadap Keputusan Pembelian Konsumen Coffe Toffe Jatim Expo Surabaya. Jurnal Pendidikan Tata Niaga (JPTN), 1(2).

Orth, U. R., Wirtz, J., & McKinney, A. (2016). Shopping Experiences in Visually Complex Environments: A self-regulation account. Journal of Service Management, 27(2), 194-217. https://doi.org/10.1108/JOSM-10-2014-0268

Poturak, M., & Softic, S. (2019). Influence of Social Media Content on Consumer Purchase intention: Mediation Effect of Brand Equity. Eurasian Journal of Business and Economics, 12(23), 17-43.

Pragita, A.A. ,DH,A.F., & Kumadji, S. (2013). Pengaruh Store Atmosphere (Suasana Toko) terhadap Emosi dan Dampaknya kepada Keputusan Pembelian (Survei pada Pengunjung Baker's Kings di Mall Olimpic Garden Malang). Profit: Jurnal Administrasi Bisnis, 7(1).

Rizki, R. N., & Wardhana, A. (2016). Pengaruh Store Atmosphere terhadap Minat Beli Konsumen pada Caffe Bene Bandung. eProceedings of Management, 3(2).

Sagala, O. B., & Rachmawati, E. (2016). Instagram Content towards Customers Purchase Intention for Start-up Culinary Company. Advanced in Economics, Business and Management Research, 15, 371-376.

Salisbury, W. D., Pearson, R. A., Pearson, A. W., & Miller, D. W. (2001). Perceived Security and World Wide Web Purchase Intention. Industrial Management & Data Systems., 165-176

Sastrawan, I. W., Haris, I. A., & Suwena, K. R. (2015). Analisis Faktor-Faktor Yang Mempengaruhi Pemilihan Lokasi Usaha Pedagang Kaki Lima di Pantai Penimbangan Kecamatan Buleleng, Kabupaten Buleleng. Jurnal Pendidikan Ekonomi Undiksha, Vol: 5 No: 1.

Schiffman, L.G dan Kanuk, L.L. (2007). Consumer Behavior. New York: Prentice Hall Inc.

Setiowati, A. K. (2012). Sikap Online Shopping dan Niat Pencarian Informasi terhadap Niat dan Perilaku Belanja. Manajemen Bisnis, 2(1).

Sin, S. S., Nor, K. M., & Al-Agaga, A. M. (2012). Factors Affecting Malaysian Young Consumers Online Purchase Intention in Social Media Websites. Procedia-Social and Behavioral Sciences, 40, 326-333.

Sumarni, murti., John.S (2014). Pengantar Bisnis (Dasar-dasar ekonomi perusahaan) (edisi keenam). Yogyakarta: Liberty.

Suprina, R., & Sihite, F. R. J. (2020). The Impact of Café Atmosphere on Consumer's Purchase Intention: Case Study at Kopi Praja Cafe, Indonesia. European Journal of Business and Management Vol.12, No.8

Syafaruddin, Z. (2016). Pengaruh Komunikasi Electronic Word of Mouth terhadap Kepercayaan (Trust) dan Niat Beli (Purchase Intention) serta Dampaknya pada Keputusan Pembelian (Survey pada Konsumen Online Shopping Zafertech. com). Jurnal Bisnis dan Manajemen, 3(1).

Tiara, Ina. (2012). Dunia Retail. (http://tentangretail.blogspot.com/2012/08/store-atmosphere.html. Diakses pada 22 Februari 2021).

Tjiptono, Fandy. (2007). Strategi Pemasaran.Yogyakarta: Penerbit Andi.

Turley, L. W., & Milliman, R. E. (2000). Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence. Journal of Business Research, 49(2), 193-211. https://doi.org/10.1016/S0148-2963(99)00010-7

Yadav, M., & Rahman, Z. (2017). Measuring Consumer Perception of Social Media Marketing Activities in E-Commerce Industry: Scale Development & Validation. Telematics and Informatics, 34(7), 1294-1307.

Yudha, I. P. (2018). Pengaruh Atmosfer Toko dan Daya Tarik Promosi Penjualan terhadap Kepuasan Konsumen dan Niat Beli E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 7, 1803-1834.

Downloads

Published

2021-07-18

How to Cite

Sulistiyawati, S. (2021). Pengaruh Media Sosial, Lokasi, Store Atmosphere terhadap Niat Beli di Cafe. Jurnal Ilmu Manajemen, 9(3), 1173–1183. https://doi.org/10.26740/jim.v9n3.p1173-1183

Issue

Section

Artikel
Abstract views: 782 , PDF Downloads: 1017