Peran Consumer Perceived Value dalam Online Review terhadap Impulse Buying Tendency melalui Browsing sebagai Variabel Intervening
DOI:
https://doi.org/10.26740/jim.v9n2.p601-616Keywords:
browsing, e-commerce, hedonic value, impulse buying tendecy, utilitarian value.Abstract
Shopee is one of the favourable marketplaces in Indonesia. This research investigates impulse buying among Shopee user. In addition, it also analyzes the relationship between practical value, hedonic value, browsing, and impulse buying tendency. The survey was conducted using an online questionnaire and collected data from 211 respondents, the Shopee marketplace application users. Analysis of Structural Equation Modeling (SEM) in the Partial Least Square (PLS) program is used to analyze the data. The results show that the utilitarian value does not affect impulse buying tendency via browsing, and hedonic value affects impulse buying tendency via browsing. This research has limitations, which are: this research only involves the Shopee marketplace, so it is possible that it cannot be generalized to all types of marketplaces, and for further investigation, it can add or compare other marketplaces such as Tokopedia, Lazada, and Blibli. Supposedly, this study calls other variables, such as expressive value, sacrifice value, web quality, and purchase intention.
References
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Beatty, S. E., & Elizabeth Ferrell, M. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 161167. https://doi.org/10.1016/s0022-4359(98)90009-4.
Blazevic, V., Hammedi, W., Garnefeld, I., Rust, R. T., Keiningham, T., Andreassen, T. W., ¦ Carl, W. (2013). Beyond traditional word-of-mouth: An expanded model of customer-driven influence. Journal of Service Management, 24(3), 294313. https://doi.org/10.1108/09564231311327003.
Bloch, P. H., Ridgway, N. M., & Sherrell, D. L. (1989). Extending the concept of shopping: An investigation of browsing activity. Journal of the Academy of Marketing Science, 17(1), 1321. https://doi.org/10.1007/BF02726349.
Chen, Y., Lu, Y., Gupta, S., & Pan, Z. (2019). Understanding œwindow shopping and browsing experience on social shopping website: An empirical investigation. Information Technology and People, 33(4), 11241148. https://doi.org/10.1108/ITP-12-2017-0424.
Chung, C., & Austria, K. P. (2012). Attitudes Toward Product Messages on Social Media. International Journal of E-Services and Mobile Applications, 4(4), 114. https://doi.org/10.4018/jesma.2012100101.
Chung, N., Song, H. G., & Lee, H. (2017a). Consumers impulsive buying behavior of restaurant products in social commerce. International Journal of Contemporary Hospitality Management, 29(2), 709731. https://doi.org/10.1108/IJCHM-10-2015-0608.
Chung, N., Song, H. G., & Lee, H. (2017b). Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants. International Journal of Hospitality Management, 29(2), 709731. https://doi.org/http://dx.doi.org/10.1016/j.ijhm.2009.03.009.
Deny, S. (2019). Deretan E-Commerce Favorit Orang Indonesia , Apa Saja? Retrieved November 30, 2020, from Liputan6.Com website: https://www.liputan6.com/bisnis/read/3963992/deretan-e-commerce-favorit-orang-indonesia-apa-saja.
Ellis, D. (1993). Modeling The Information-Seeking Patterns Of Academic Reseachers: A Graounded Theory Approach. Chicago Journals, 63(4), 469486. Retrieved from http://www.jstor.org/stable/4308867.
Erkip, F. (2005). The rise of the shopping mall in Turkey: The use and appeal of a mall in Ankara. Cities, 22(2), 89108. https://doi.org/10.1016/j.cities.2004.10.001.
Fauzia, M. (2019). Perempuan Indonesia Belanja Online: Impulsif hingga Tergiur Gratis Ongkir. Retrieved June 19, 2021, from Kompas.Com website: https://money.kompas.com/read/2019/04/04/123029126/perempuan-indonesia-belanja-online-impulsif-hingga-tergiur-gratis-ongkir?page=all.
Floh, A., & Madlberger, M. (2013). The role of atmospheric cues in online impulse-buying behavior. Electronic Commerce Research and Applications, 12(6), 425439. https://doi.org/10.1016/j.elerap.2013.06.001.
Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23 (8th ed.). Semarang: Badan Penerbit Universitas Diponegoro.
Gultekin, B., & Ozer, L. (2012). The Influence of Hedonic Motives and Browsing On Impulse Buying. Journal of Economics and Behavioral Studies, 4(3), 180189. https://doi.org/10.22610/jebs.v4i3.315.
Ha, J., & Jang, S. C. (2010). Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants. International Journal of Hospitality Management, 29(1), 213. https://doi.org/10.1016/j.ijhm.2009.03.009.
Hazari, S., Bergiel, B. J., & Sethna, B. N. (2017). Hedonic and utilitarian use of user-generated content on online shopping websites. Journal of Marketing Communications, 23(6), 572591. https://doi.org/10.1080/13527266.2016.1143383.
Holbrook, M.B., & Hirschman, E. C. (1982). The experiental aspect of consumption: Consumption fantasies, feelings and fun. Journal of Consumer Research, 9(2), 132140.
Iprice, I. (2019). Daftar 50 Website & Aplikasi E-Commerce di Indonesia 2018. Retrieved November 30, 2020, from Peta E‘Commerce Indonesia website: https://iprice.co.id/insights/mapofecommerce/.
Kim, H. S. (2006). Using Hedonic and Utilitarian Shopping Motivations to Profile Inner City Consumers. Journal of Shopping Center Research, 13(1), 5779.
Kim, S., & Eastin, M. S. (2011). Hedonic tendencies and the online consumer: An investigation of the online shopping process. Journal of Internet Commerce, 10(1), 6890. https://doi.org/10.1080/15332861.2011.558458.
Kominfo. (2020). Kementerian Komunikasi dan Informatika. Retrieved November 30, 2020, from https://kominfo.go.id/index.php/content/detail/3415/Kominfo+%3A+Pengguna+Intern et+di+Indonesia+63+Juta+Orang/0/berita_satker.
Lee, C.-H., & Wu, J. J. (2017). Consumer online flow experience. Industrial Management & Data Systems, 117(10), 24522467. https://doi.org/10.1108/IMDS-11-2016-0500.
Lee, J. A., & Kacen, J. J. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior. Journal of Consumer Psychology, 12(2), 163176. https://doi.org/10.4324/9781315865294-6.
Lim, S. H., Lee, S., & Kim, D. J. (2017). Is Online Consumers Impulsive Buying Beneficial for E-Commerce Companies? An Empirical Investigation of Online Consumers Past Impulsive Buying Behaviors. Information Systems Management, 34(1), 85100. https://doi.org/10.1080/10580530.2017.1254458.
Malhotra, N. (2009). Riset Pemasaran Pendekatan Terapan. Jakarta: PT. Indeks.
Mikalef, P., Giannakos, M., & Pateli, A. (2012). Shopping and word-of-mouth intentions on social media. Journal of Theoretical and Applied Electronic Commerce Research, 8(1), 1734. https://doi.org/10.4067/S0718-18762013000100003.
Moe, W. W. (2003). Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream. Journal of Consumer Psychology, 13(12), 2939. https://doi.org/https://doi.org/10.1207/S15327663JCP13-1&2_03.
Overby, J. W., & Lee, E. J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, 59(1011), 11601166. https://doi.org/10.1016/j.jbusres.2006.03.008.
Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The Influence of Website Characteristics on a Consumers Urge to Buy Impulsively. Information Systems Research, 20(1), 6078. https://doi.org/10.1287/isre.1070.0157.
Park, E. J., Kim, E. Y., Funches, V. M., & Foxx, W. (2012). Apparel product attributes, web browsing, and e-impulse buying on shopping websites. Journal of Business Research, 65(11), 15831589. https://doi.org/10.1016/j.jbusres.2011.02.043.
Piron, F. (1991). Defining Impulse Purchasing. Advances in Consumer Research, 18, 509514.
Pöyry, E., Parvinen, P., & Malmivaara, T. (2013). Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage. Electronic Commerce Research and Applications, 12(4), 224235. https://doi.org/10.1016/j.elerap.2013.01.003.
Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research, 14(2), 189. https://doi.org/10.1086/209105.
Santia, T. (2020). Aktivitas belanja online naik 28,9 persen saat pandemi covid-19. Retrieved November 30, 2020, from Liputan6.Com website: https://www.liputan6.com/bisnis/read/4274623/aktivitas-belanja-online-naik-289-persen-saat-pandemi-corona.
Sharma, P., Sivakumaran, B., & Marshall, R. (2010). Impulse buying and variety seeking: A trait-correlates perspective. Journal of Business Research, 63(3), 276283. https://doi.org/10.1016/j.jbusres.2009.03.013.
Singh, H., & Chakrabarti, S. (2020). Defining the relationship between consumers and retailers through user-generated content: insights from the research literature. International Journal of Retail and Distribution Management. https://doi.org/10.1108/IJRDM-03-2020-0080.
Siregar, S. (2017). Statistik Parametrik untuk Penelitian Kuantitatif: dilengkapi dengan perhitungan manual dan aplikasi SPSS versi 17 (1st ed.). Jakarta: Bumi Aksara.
Smith, J. B., & Colgate, M. (2007). Customer value creation: A practical framework. Journal of Marketing Theory and Practice, 15(1), 723. https://doi.org/10.2753/MTP1069-6679150101.
Thionita, V. (2019). Bahaya Perilaku Konsumerisme, Materialisme, Hedonisme Pada Kehidupan Seseorang. Retrieved June 21, 2021, from Finansialku.com website: https://www.finansialku.com/konsumerisme-materialisme-hedonisme/.
Tokopedia.com. (2020). 9 Tips Belanja Online agar Aman dan Terhindar dari Penipuan. Retrieved April 22, 2021, from https://www.tokopedia.com/blog/tips-belanja-online-tek/.
Uli. (2020). Transaksi e-Commerce Naik Nyaris Dua Kali Lipat saat Pandemi. Retrieved November 30, 2020, from Cnn Indonesia website: https://www.cnnindonesia.com/ekonomi/20201021193353-92-561232/transaksi-e-commerce-naik-nyaris-dua-kali-lipat-saat-pandemi.
Verhagen, T., & Van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information and Management, 48(8), 320327. https://doi.org/10.1016/j.im.2011.08.001.
Wahab, Z., Shihab, M. S., Hanafi, A., & Mavilinda, H. F. (2018). The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce. Jurnal Manajemen Motivasi, 14(1), 32. https://doi.org/10.29406/jmm.v14i1.1030.
Wang, E. S.-T. (2017). Creating Utilitarian and Hedonic Value from Website Quality and Online Retail Performance. Journal of Electronic Commerce in Organizations, 15(3), 113. https://doi.org/10.4018/JECO.2017070101.
Wang, E. S. T. (2010). Internet usage purposes and gender differences in the effects of perceived utilitarian and hedonic value. Cyberpsychology, Behavior, and Social Networking, 13(2), 179183. https://doi.org/10.1089/cyber.2009.0200.
WeAreSocial. (2012). We Are Socials Monday Mashup #142. Retrieved April 22, 2021, from Http://Wearesocial.Net website: http://wearesocial.net/blog/2012/11/socials-monday-mashup-142/.
Wilson, T. (1999). Models in information behv. Journal of Documentation, 55(3), 266268.
Woodruff, R. B. (1997). Customer value the next source for competitive advantage. Journal of Academy of Marketing Science, 25(2), 139153.
Xia, L. (2010). Qualitative Market Research¯: An International Journal Article information¯: An Examination of Consumer Browsing Behaviors, 13(2), 154173. https://doi.org/10.1108/13522751011032593.
Yi, S., & Jai, T. (2020). Impacts of consumers beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion. Journal of Hospitality Marketing and Management, 29(6), 662681. https://doi.org/10.1080/19368623.2020.1692267.
Zhang, K. Z. K., Xu, H., Zhao, S., & Yu, Y. (2018). Online reviews and impulse buying behavior: the role of browsing and impulsiveness. Internet Research, 28(3), 522543. https://doi.org/10.1108/IntR-12-2016-0377.
Zhang, K. Z. K., Zhao, S. J., Cheung, C. M. K., & Lee, M. K. O. (2014). Examining the influence of online reviews on consumers decision-making: A heuristic-systematic model. Decision Support Systems, 67, 7889. https://doi.org/10.1016/j.dss.2014.08.005.
Astyawan, P. R. (2020). Aktivitas Jadi Serba Online saat Pandemi Covid-19, Siapkah Pemerintah Memfasilitasi? Retrieved November 30, 2020, from Nasional.Okezone.Com website: https://nasional.okezone.com/read/2020/06/19/337/2233143/aktivitas-jadi-serba-online-saat-pandemi-covid-19-siapkah-pemerintah-memfasilitasi.
Bayley, G., & Nancarrow, C. (1998). Impulse purchasing: A qualitative exploration of the phenomenon. Qualitative Market Research: An International Journal, 1(2), 99114. https://doi.org/10.1108/13522759810214271.
Beatty, S. E., & Elizabeth Ferrell, M. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 161167. https://doi.org/10.1016/s0022-4359(98)90009-4.
Blazevic, V., Hammedi, W., Garnefeld, I., Rust, R. T., Keiningham, T., Andreassen, T. W., ¦ Carl, W. (2013). Beyond traditional word-of-mouth: An expanded model of customer-driven influence. Journal of Service Management, 24(3), 294313. https://doi.org/10.1108/09564231311327003.
Bloch, P. H., Ridgway, N. M., & Sherrell, D. L. (1989). Extending the concept of shopping: An investigation of browsing activity. Journal of the Academy of Marketing Science, 17(1), 1321. https://doi.org/10.1007/BF02726349.
Chen, Y., Lu, Y., Gupta, S., & Pan, Z. (2019). Understanding œwindow shopping and browsing experience on social shopping website: An empirical investigation. Information Technology and People, 33(4), 11241148. https://doi.org/10.1108/ITP-12-2017-0424.
Chung, C., & Austria, K. P. (2012). Attitudes Toward Product Messages on Social Media. International Journal of E-Services and Mobile Applications, 4(4), 114. https://doi.org/10.4018/jesma.2012100101.
Chung, N., Song, H. G., & Lee, H. (2017a). Consumers impulsive buying behavior of restaurant products in social commerce. International Journal of Contemporary Hospitality Management, 29(2), 709731. https://doi.org/10.1108/IJCHM-10-2015-0608.
Chung, N., Song, H. G., & Lee, H. (2017b). Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants. International Journal of Hospitality Management, 29(2), 709731. https://doi.org/http://dx.doi.org/10.1016/j.ijhm.2009.03.009.
Deny, S. (2019). Deretan E-Commerce Favorit Orang Indonesia , Apa Saja? Retrieved November 30, 2020, from Liputan6.Com website: https://www.liputan6.com/bisnis/read/3963992/deretan-e-commerce-favorit-orang-indonesia-apa-saja.
Ellis, D. (1993). Modeling The Information-Seeking Patterns Of Academic Reseachers: A Graounded Theory Approach. Chicago Journals, 63(4), 469486. Retrieved from http://www.jstor.org/stable/4308867.
Erkip, F. (2005). The rise of the shopping mall in Turkey: The use and appeal of a mall in Ankara. Cities, 22(2), 89108. https://doi.org/10.1016/j.cities.2004.10.001.
Fauzia, M. (2019). Perempuan Indonesia Belanja Online: Impulsif hingga Tergiur Gratis Ongkir. Retrieved June 19, 2021, from Kompas.Com website: https://money.kompas.com/read/2019/04/04/123029126/perempuan-indonesia-belanja-online-impulsif-hingga-tergiur-gratis-ongkir?page=all.
Floh, A., & Madlberger, M. (2013). The role of atmospheric cues in online impulse-buying behavior. Electronic Commerce Research and Applications, 12(6), 425439. https://doi.org/10.1016/j.elerap.2013.06.001.
Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23 (8th ed.). Semarang: Badan Penerbit Universitas Diponegoro.
Gultekin, B., & Ozer, L. (2012). The Influence of Hedonic Motives and Browsing On Impulse Buying. Journal of Economics and Behavioral Studies, 4(3), 180189. https://doi.org/10.22610/jebs.v4i3.315.
Ha, J., & Jang, S. C. (2010). Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants. International Journal of Hospitality Management, 29(1), 213. https://doi.org/10.1016/j.ijhm.2009.03.009.
Hazari, S., Bergiel, B. J., & Sethna, B. N. (2017). Hedonic and utilitarian use of user-generated content on online shopping websites. Journal of Marketing Communications, 23(6), 572591. https://doi.org/10.1080/13527266.2016.1143383.
Holbrook, M.B., & Hirschman, E. C. (1982). The experiental aspect of consumption: Consumption fantasies, feelings and fun. Journal of Consumer Research, 9(2), 132140.
Iprice, I. (2019). Daftar 50 Website & Aplikasi E-Commerce di Indonesia 2018. Retrieved November 30, 2020, from Peta E‘Commerce Indonesia website: https://iprice.co.id/insights/mapofecommerce/.
Kim, H. S. (2006). Using Hedonic and Utilitarian Shopping Motivations to Profile Inner City Consumers. Journal of Shopping Center Research, 13(1), 5779.
Kim, S., & Eastin, M. S. (2011). Hedonic tendencies and the online consumer: An investigation of the online shopping process. Journal of Internet Commerce, 10(1), 6890. https://doi.org/10.1080/15332861.2011.558458.
Kominfo. (2020). Kementerian Komunikasi dan Informatika. Retrieved November 30, 2020, from https://kominfo.go.id/index.php/content/detail/3415/Kominfo+%3A+Pengguna+Intern et+di+Indonesia+63+Juta+Orang/0/berita_satker.
Lee, C.-H., & Wu, J. J. (2017). Consumer online flow experience. Industrial Management & Data Systems, 117(10), 24522467. https://doi.org/10.1108/IMDS-11-2016-0500.
Lee, J. A., & Kacen, J. J. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior. Journal of Consumer Psychology, 12(2), 163176. https://doi.org/10.4324/9781315865294-6.
Lim, S. H., Lee, S., & Kim, D. J. (2017). Is Online Consumers Impulsive Buying Beneficial for E-Commerce Companies? An Empirical Investigation of Online Consumers Past Impulsive Buying Behaviors. Information Systems Management, 34(1), 85100. https://doi.org/10.1080/10580530.2017.1254458.
Malhotra, N. (2009). Riset Pemasaran Pendekatan Terapan. Jakarta: PT. Indeks.
Mikalef, P., Giannakos, M., & Pateli, A. (2012). Shopping and word-of-mouth intentions on social media. Journal of Theoretical and Applied Electronic Commerce Research, 8(1), 1734. https://doi.org/10.4067/S0718-18762013000100003.
Moe, W. W. (2003). Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream. Journal of Consumer Psychology, 13(12), 2939. https://doi.org/https://doi.org/10.1207/S15327663JCP13-1&2_03.
Overby, J. W., & Lee, E. J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, 59(1011), 11601166. https://doi.org/10.1016/j.jbusres.2006.03.008.
Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The Influence of Website Characteristics on a Consumers Urge to Buy Impulsively. Information Systems Research, 20(1), 6078. https://doi.org/10.1287/isre.1070.0157.
Park, E. J., Kim, E. Y., Funches, V. M., & Foxx, W. (2012). Apparel product attributes, web browsing, and e-impulse buying on shopping websites. Journal of Business Research, 65(11), 15831589. https://doi.org/10.1016/j.jbusres.2011.02.043.
Piron, F. (1991). Defining Impulse Purchasing. Advances in Consumer Research, 18, 509514.
Pöyry, E., Parvinen, P., & Malmivaara, T. (2013). Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage. Electronic Commerce Research and Applications, 12(4), 224235. https://doi.org/10.1016/j.elerap.2013.01.003.
Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research, 14(2), 189. https://doi.org/10.1086/209105.
Santia, T. (2020). Aktivitas belanja online naik 28,9 persen saat pandemi covid-19. Retrieved November 30, 2020, from Liputan6.Com website: https://www.liputan6.com/bisnis/read/4274623/aktivitas-belanja-online-naik-289-persen-saat-pandemi-corona.
Sharma, P., Sivakumaran, B., & Marshall, R. (2010). Impulse buying and variety seeking: A trait-correlates perspective. Journal of Business Research, 63(3), 276283. https://doi.org/10.1016/j.jbusres.2009.03.013.
Singh, H., & Chakrabarti, S. (2020). Defining the relationship between consumers and retailers through user-generated content: insights from the research literature. International Journal of Retail and Distribution Management. https://doi.org/10.1108/IJRDM-03-2020-0080.
Siregar, S. (2017). Statistik Parametrik untuk Penelitian Kuantitatif: dilengkapi dengan perhitungan manual dan aplikasi SPSS versi 17 (1st ed.). Jakarta: Bumi Aksara.
Smith, J. B., & Colgate, M. (2007). Customer value creation: A practical framework. Journal of Marketing Theory and Practice, 15(1), 723. https://doi.org/10.2753/MTP1069-6679150101.
Thionita, V. (2019). Bahaya Perilaku Konsumerisme, Materialisme, Hedonisme Pada Kehidupan Seseorang. Retrieved June 21, 2021, from Finansialku.com website: https://www.finansialku.com/konsumerisme-materialisme-hedonisme/.
Tokopedia.com. (2020). 9 Tips Belanja Online agar Aman dan Terhindar dari Penipuan. Retrieved April 22, 2021, from https://www.tokopedia.com/blog/tips-belanja-online-tek/.
Uli. (2020). Transaksi e-Commerce Naik Nyaris Dua Kali Lipat saat Pandemi. Retrieved November 30, 2020, from Cnn Indonesia website: https://www.cnnindonesia.com/ekonomi/20201021193353-92-561232/transaksi-e-commerce-naik-nyaris-dua-kali-lipat-saat-pandemi.
Verhagen, T., & Van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information and Management, 48(8), 320327. https://doi.org/10.1016/j.im.2011.08.001.
Wahab, Z., Shihab, M. S., Hanafi, A., & Mavilinda, H. F. (2018). The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce. Jurnal Manajemen Motivasi, 14(1), 32. https://doi.org/10.29406/jmm.v14i1.1030.
Wang, E. S.-T. (2017). Creating Utilitarian and Hedonic Value from Website Quality and Online Retail Performance. Journal of Electronic Commerce in Organizations, 15(3), 113. https://doi.org/10.4018/JECO.2017070101.
Wang, E. S. T. (2010). Internet usage purposes and gender differences in the effects of perceived utilitarian and hedonic value. Cyberpsychology, Behavior, and Social Networking, 13(2), 179183. https://doi.org/10.1089/cyber.2009.0200.
WeAreSocial. (2012). We Are Socials Monday Mashup #142. Retrieved April 22, 2021, from Http://Wearesocial.Net website: http://wearesocial.net/blog/2012/11/socials-monday-mashup-142/.
Wilson, T. (1999). Models in information behv. Journal of Documentation, 55(3), 266268.
Woodruff, R. B. (1997). Customer value the next source for competitive advantage. Journal of Academy of Marketing Science, 25(2), 139153.
Xia, L. (2010). Qualitative Market Research¯: An International Journal Article information¯: An Examination of Consumer Browsing Behaviors, 13(2), 154173. https://doi.org/10.1108/13522751011032593.
Yi, S., & Jai, T. (2020). Impacts of consumers beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion. Journal of Hospitality Marketing and Management, 29(6), 662681. https://doi.org/10.1080/19368623.2020.1692267.
Zhang, K. Z. K., Xu, H., Zhao, S., & Yu, Y. (2018). Online reviews and impulse buying behavior: the role of browsing and impulsiveness. Internet Research, 28(3), 522543. https://doi.org/10.1108/IntR-12-2016-0377.
Zhang, K. Z. K., Zhao, S. J., Cheung, C. M. K., & Lee, M. K. O. (2014). Examining the influence of online reviews on consumers decision-making: A heuristic-systematic model. Decision Support Systems, 67, 7889. https://doi.org/10.1016/j.dss.2014.08.005.
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2021-06-30
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Ningsih, E. M., & Andjarwati, A. L. (2021). Peran Consumer Perceived Value dalam Online Review terhadap Impulse Buying Tendency melalui Browsing sebagai Variabel Intervening. Jurnal Ilmu Manajemen, 9(2), 601–616. https://doi.org/10.26740/jim.v9n2.p601-616
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