PENGARUH FANATISME, GAYA HIDUP HEDONIS, DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK IPHONE DI INDONESIA
DOI:
https://doi.org/10.26740/jim.v11n1.p129-137Kata Kunci:
Fanaticism; Hedonic Lifestyle; Consumer Perceptions; Purchasing DecisionsAbstrak
Abstract
This study examines the attitude of fanaticism, hedonic lifestyle and consumer perceptions of the purchasing decisions of iPhone product users in Indonesia. This data was obtained by distributing questionnaires to 170 respondents, then processed using SPSS. From this study it can be concluded that fanaticism, hedonic lifestyle, consumer perceptions have a significant effect on purchasing decisions. The results of this study also show that fanaticism, hedonic lifestyle, and consumer perceptions shape consumer willingness to decide on purchases of iPhone products.
Keywords: Fanaticism; Hedonic Lifestyle; Consumer Perceptions; Purchasing Decisions.
Referensi
Annur, C. M. (2022). Kepemilikan Ponsel di Indonesia Melonjak 68% dalam 1 Dekade Terakhir. Katadata.Co.Id. Retreived 1 January 2023 from https://databoks.katadata.co.id/datapublish/2022/09/08/kepemilikan-ponsel-di-indonesia-melonjak-68-dalam-1-dekade-terakhir
Dewi, I. R. (2022). Diam-diam iPhone Gerogoti Pasar Smartphone Android. CNBC Indonesia. Retreived 1 January 2023 from https://www.cnbcindonesia.com/tech/20220425114338-37-334506/diam-diam-iphone-gerogoti-pasar-smartphone-android
Rizaty, M. A. (2022). Penjualan iPhone di Indonesia Capai 242 Juta Unit pada 2021. Katadata.Co.Id. Retreived 1 January 2023 from https://databoks.katadata.co.id/datapublish/2022/02/21/penjualan-iphone-capai-242-juta-unit-pada-2021
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Artikel ini berlisensi Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract views: 1948
,
PDF Downloads: 1900
