Usman, Indrianawati, Universitas Airlangga, Indonesia

• BISMA (Bisnis dan Manajemen) Vol. 15 No. 1 (2022) - Articles
  Antecedents and consequences of value co-creation in online shopping
  Abstract  PDF
• BISMA (Bisnis dan Manajemen) Vol. 13 No. 1 (2020) - Articles
  Service experience on skin cares customer attitude: the mediating role of self-congruity and functional congruity
  Abstract  PDF  Statement of Agreement