BISMA (Bisnis dan Manajemen) <div> <table cellpadding="2"> <tbody align="top"> <tr> <td width="100px">Journal Title</td> <td> <a href="" target="_blank" rel="noopener"><strong>BISMA (Bisnis dan Manajemen)</strong></a></td> </tr> <tr> <td>ISSN/E-ISSN</td> <td> <strong><a href="[]=MUST=allissnbis=%221979-7192%22&amp;search_id=21353041" target="_blank" rel="noopener">1979-7192</a>/<a href="" target="_blank" rel="noopener">2549-7790</a></strong></td> </tr> <tr> <td>DOI Prefix</td> <td><strong> 10.2670</strong></td> </tr> <tr> <td>Editor in Chief</td> <td><strong> Trias Madanika Kusumaningrum</strong></td> </tr> <tr> <td>Publisher</td> <td><strong> Faculty of Economics and Business, Universitas Negeri Surabaya, Indonesia</strong></td> </tr> <tr> <td>Frequency</td> <td><strong> April and October<br /></strong></td> </tr> <tr> <td valign="top">Citation Analysis</td> <td><strong><strong> <a title="Bisma" href="" target="_blank" rel="noopener">SINTA</a> | </strong><a title="Bisma" href=";hl=en" target="_blank" rel="noopener">Google Scholar</a></strong><strong> | <a title="Bisma" href="" target="_blank" rel="noopener">Garuda</a> | <a href="">Scopus</a></strong></td> </tr> </tbody> </table> </div> <p><strong>BISMA (Bisnis dan Manajemen)</strong> is a peer-reviewed and open access platform which focuses on Business, Management and Accounting (miscellaneous). The aim of BISMA is to be an authoritative source of information on its focuses.<br />Prior to 2019, the target for writers and readers of the <strong>BISMA (Bisnis dan Manajemen)</strong> journal was Indonesia, but since Volume 12 Issue 1 October 2019, to disseminate the research results and impact, <strong>BISMA (Bisnis dan Manajemen)</strong> has expanded it to become international readers and authors.</p> Universitas Negeri Surabaya, Indonesia en-US BISMA (Bisnis dan Manajemen) 1979-7192 <p>Copyright Notice.</p> <p>The copyright of the received article once accepted for publication shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles.</p> <div> </div> Analysis of the dynamics of interaction between profitability and liquidity using a predator-prey model approach <p style="font-weight: 400;">Profitability and liquidity are among the critical issues that must be studied and considered by the management of every organisation as their foremost task. This research aims to analyse the bidirectional dynamics of profitability ratios and liquidity ratios over time. This research also aims to present forecasted values of profitability and liquidity for the next five years. The data used in this study are obtained from the annual reports of PT. Indofood for the period 2011-2022. This research adopts a predator-prey model containing a pair of non-linear differential equations to describe the interaction between two species. The results of this study show that the predator-prey model can explain the bidirectional dynamics of profitability ratios and liquidity ratios with high accuracy. Besides, this study indicates that the type of relationship between profitability and liquidity is predator-prey. The forecasting results show that for 2023-2027, both profitability and liquidity tend to decrease. Based on the data, the company’s profitability and liquidity dynamics periodically fluctuate over time. This indicates a positive sign for PT. Indofood's profitability and liquidity are in good condition. In the future, the company has to take preventive measures to continue stabilising its profitability and liquidity.</p> Sri Wahyuni Jamal Suparno Suparno Fenty Fauziah Umi Kartini Rashid Azhar Latief Copyright (c) 2024 BISMA (Bisnis dan Manajemen) 2024-04-30 2024-04-30 239 255 10.26740/bisma.v16n2.p239-255 Narrative engagement and entrepreneurial behavior: A comprehensive study utilizing the transportation-imagery Model <p>Narratives play a crucial role in changing opinions and are believed to be a powerful means of persuasion. This study investigates the effect of narrative engagement on story-consistent attitudes and entrepreneurial intentions. In addition, this study also investigates the mediating role of enjoyment and perceived relevance in the relationship between narrative engagement and story-consistent attitudes. Using a cross-sectional design and questionnaires, data were collected from 320 students who had taken and passed entrepreneurship courses at several universities in Indonesia and analysed using structural equation modelling (SEM) with Warp-PLS 8 software. The results showed that narrative engagement positively and significantly affected enjoyment and perceived relevance. Enjoyment and perceived relevance positively and significantly affect story-consistent attitudes and influence entrepreneurial intentions. Given the indirect relationship, these findings suggest that enjoyment and perceived relevance fully mediate the effects of narrative engagement on story-consistent attitudes and further enhance entrepreneurial intentions.</p> Nindria Untarini Sri Hartini Hera Rachmahani Intan Nia Maulida Copyright (c) 2024 BISMA (Bisnis dan Manajemen) 2024-04-29 2024-04-29 193 215 10.26740/bisma.v16n2.p193-215 Sustainable human resource management: A transformation perspective of human resource management functions through optimised artificial intelligence <p>In recent years, Human Resource Management (HRM) has become an increasing focus of research, especially with respect to its linkage to sustainability and the integration of Artificial Intelligence (AI) in HR practice. This paper explores the transformation potential of AI in HRM, revealing the factors that contribute to successful AI adoption and strategies to overcome adoption barriers within organisations. In addition, the paper addresses important issues related to data bias in sustainable HRM practices when using AI, emphasising the need to eliminate bias to ensure fairness and equity. To fill the existing research gap, this paper provides a comprehensive overview of the evolving role of HRM through AI implementation. The paper also provides practical insights into how organisations can effectively limit the role of HRM and AI to prevent undue evictions of HR professionals. In addition, the study emphasises the importance of addressing data quality issues and bias in AI applications within HRM, with a particular focus on ensuring equal treatment and opportunities for minority groups. As an illustrative example, this paper details a practical approach to AI-powered new employee payroll. This approach aims to eliminate bias, ensure competitive salaries, and be in line with market standards. While embracing AI for HRM, the paper emphasises the importance of maintaining the human touch in decision-making and maintaining sensitivity, empathy, and understanding, especially in complex HR scenarios.</p> Arif Furqon Nugraha Adz Zikri Widianto Sunu Komaladewi Rita Copyright (c) 2024 BISMA (Bisnis dan Manajemen) 2024-04-29 2024-04-29 167 192 10.26740/bisma.v16n2.p167-192 Model of strengthening relationship marketing through antecedents and consequences of e-commerce Shopee customer e-trust <p>E-Commerce, or internet purchasing, has become more competitive as technology has advanced. Shopee E-Commerce is one of the most popular E-Commerce platforms for doing business online. The purpose of this research was to develop a Relationship Marketing model based on the causes and effects of E-Trust among Shopee online shoppers. E-Service Quality and E-Satisfaction are two factors that contribute to a company gaining their trust online. Meanwhile, e-commitment from customers follows on the heels of e-trust. Purposive sampling was used to choose 200 Shopee E-Commerce users in the Yogyakarta Special Region for this research. PLS (Partial Least Square) was used for data analysis. According to the findings, e-trust is affected by how satisfied and pleased clients are with the services they get online. E-Service Quality affects E-Satisfaction, which in turn affects E-Satisfaction and the E-Commitment of consumers. However, E-Trust may also operate as a mediator between the effects of E-Service Quality and E-Satisfaction on E-Commitment. E-Satisfaction acts as a moderator between the effects of E-Service Quality on E-Trust and E-Commitment made by customers.</p> Salamatun Asakdiyah Deny Ismanto Jason Keith Bonaga Copyright (c) 2023 BISMA (Bisnis dan Manajemen) 2023-10-31 2023-10-31 67 84 10.26740/bisma.v16n1.p67-84 Why do we eat halal? Applied theory of reasoned action in predicting halal food consumption among Indonesian muslim consumers <p style="text-align: justify; margin: 0cm 0cm 15.0pt 0cm;"><span lang="IN" style="font-size: 11.0pt; color: #0d0d0d;">This study explores the influence of consumer attitudes, religious beliefs, and health consciousness on purchasing intentions and behaviours towards halal products within Indonesia’s Muslim community. Employing the Theory of Reasoned Action (TRA), the authors structured hypotheses to assess how various perceptual and normative factors affect consumer decisions. Methods included a quantitative survey with path analysis to evaluate relationships between attitudes (consumer attitudes, health consciousness, religious compliance), intentions, and purchasing behaviours, using a structured questionnaire distributed among 500 participants in Indonesia.</span> <span lang="IN" style="font-size: 11.0pt; color: #0d0d0d;">Results indicate significant positive associations between consumer attitudes and purchasing intentions, between purchase intentions and purchasing behaviours, and between health consciousness and purchase intentions. Additionally, religious beliefs significantly influenced purchase intentions. Notably, the presence of halal logos also positively impacted consumer attitudes toward product choices.</span> <span lang="IN" style="font-size: 11.0pt; color: #0d0d0d;">The findings underscore the importance of targeted marketing and product transparency in influencing consumer purchasing decisions. Effective use of halal certifications and emphasis on health benefits can enhance purchase intentions and behaviours. Moreover, the role of religious compliance highlights the need for businesses to align closely with cultural and religious expectations to better penetrate the market for halal products. This research reaffirms the applicability of TRA in predicting consumer behaviour in culturally sensitive markets. </span></p> Keny Rahmawati Puji Handayani Kasih Satrio Tegar Gunung Koraag Copyright (c) 2024 BISMA (Bisnis dan Manajemen) 2024-04-30 2024-04-30 216 238 10.26740/bisma.v16n2.p216-238