Entrepreneurial Orientation, Marketplace Adoption, and Religiosity as Determinants of User Intention toward the Mahabussines.id Application: Evidence from Islamic Economics Students in Indonesia

Abstract

This study aims to introduce Mahabussines.id application as an innovation in the online student business incubator application which will also be used as a form of learning evaluation of entrepreneurial orientation, Marketplace utilization, and religiosity among Islamic Economics students at Surabaya State University. The research method used is quantitative with a descriptive approach. Data were collected using questionnaires and literature studies from a variety of comprehensive sources. The results showed that entrepreneurial orientation had a significant influence on the interest in using Mahabussines.id applications in Islamic Economics students. However, the use of the Marketplace does not have a significant effect on the interest in using the application. Conversely, religiosity has a significant influence on the interest in using Mahabussines.id applications. The implication of this study is the importance of considering factors such as entrepreneurial orientation and religiosity in developing and marketing Mahabussines.id applications to Islamic Economics students. This discovery is expected to help application developers to develop more effective strategies in increasing interest in using applications, as well as adjusting features that are relevant to the values espoused by Islamic Economics students.