The Role of Halal Lifestyle in the Development of the Halal Food and Beverage Industry: A Literature Review on Trends, Challenges, and Implications for Muslim Consumers

Abstract

The development of the halal industry in Indonesia shows rapid growth, particularly in the food and beverage sector, which represents the core needs of Muslim society. In this context, the emergence of the halal lifestyle reflects a way of life based on Islamic values not only concerning the consumption of halal products but also encompassing awareness, preferences, and consumer behavior in product selection and use. This article aims to examine the relationship between the halal lifestyle and the growth of the halal food and beverage industry through a literature review approach. Data were collected from various Sinta and Scopus indexed journals as well as open-access academic books relevant to halal lifestyle studies. The findings reveal that the increasing halal awareness among consumers particularly millennials and Gen Z has significantly driven the growth of the halal food and beverage sector. Digitalization and e-commerce have also expanded access to halal products and shaped value-conscious consumption patterns. Nevertheless, several challenges remain, including low halal literacy, limited certification access for SMEs, and the perception that halal lifestyle is merely a trend. This study highlights the importance of collaboration among governments, industries, and consumers to strengthen a sustainable and ethically grounded halal industry ecosystem.