Pengaruh Gaya Hidup Konsumtif dan Promosi Penjualan Terhadap Pembelian Impulsif Makanan Kekinian Mahasiswa Urban Surabaya
DOI:
https://doi.org/10.26740/jim.v8n4.p1417-1428Keywords:
consumptive lifestyles, impulsive buying, sales promotion.Abstract
Surabaya is the capital of the Indonesian province of east java and the second most populous city plus metropolitan area in Indonesia after Jakarta with 3.158.943 citizens recorded in the 2019 census. Surabaya citizen does not only consist of indigenous people who settled in Surabaya but also people outside the city who urbanized to Surabaya. The city is highly urbanized with industries centralized in the city, one sector that is urbanized to Surabaya aside the labor sector is from the education sector. Surabaya has a variety of reputable state and private campuses that serve as a destination for students from various regions to pursue their education. Urbanization conducted by urban students makes their lifestyle more consumptive with the facilities and easy access in Surabaya. One of them is the easy access to the famous food in every corner of the city with various sales promotions (discounts and cashback) offered by marketers to stimulate purchases by urban students. The changes in lifestyle and the various sales promotion stimulate urban students to make impulsive purchases. In this study, the population is 100 respondents. The result of the study revealed that a consumptive lifestyle has a significant effect on impulse buying so that urban students with a consumptive lifestyle tend to make more impulsive purchases. While the variable sales promotions dont have a significant effect on impulse buying which means that the promotions by the outlet do not affect the impulsive buying decision of urban students.
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Wahidah, R., Imran, & Bahari, Y. (2018). Dampak gaya hidup konsumtif pada kehidupan sosial dan prestasi mahasiswa. Jurnal untan, (21), 18.
Wahyudi, S. (2017). Pengaruh Price Discount Terhadap Impulse Buying. Universitas Nusantara PGRI Kediri, 01(2), 17.
Xu, Y., & Huang, J. S. (2014). Effects of price discounts and bonus packs on online impulse buying. Social Behavior and Personality, 42(8), 12931302. https://doi.org/10.2224/sbp.2014.42.8.1293
Amara, R. Ben, & Kchaou, A. S. (2014). The Role of Sales Promotion in inducing Impulse Purchases. International Journal of Management Excellence, 3(1), 362. https://doi.org/10.17722/ijme.v3i1.144
BPS. (2019). Kota Surabaya Dalam Angka 2019. Diakses pada 3 Februari 2020, dikutip dari https://surabayakota.bps.go.id/publication/2019/08/16/000b29e29305774cd1ce8bdf/kota-surabaya-dalam-angka-2019.html.
F.Engel, J., D.Blackwell, R., & W.Miniard, P. (2002). Perilaku Konsumen. Tangerang: Binarupa Aksara.
Gunawan Kwan, O. (2016). Pengaruh Sales Promotion Dan Store Atmosphere Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening Pada Planet Sports Tunjungan Plaza Surabaya. Jurnal Manajemen Pemasaran, 10(1), 2734. https://doi.org/10.9744/pemasaran.10.1.27-34
Haq, A. Al. (2013). Pembelian Secara Impulse Buying Wanita Bekerja Pada Matahari Department Store Plaza. Jurnal Aplikasi Bisnis, 89109.
KBBI. (2019). Arti Kata Urbanisasi. Diakses pada 3 Februari 2020, dikutip dari https://kbbi.web.id/urbanisasi.
Kompasiana.com. (2019). Urbanisasi Justru Sebabkan Pengangguran di Surabaya Halaman all - Kompasiana.com. Diakses pada 1 Februari 2020, dikutip dari Kompasiana.com website: https://www.kompasiana.com/risvisurya/5ce02ec86b07c5102b3103ef/urbanisasi-justru-sebabkan-pengangguran-di-surabaya?page=all
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran jilid 1 & jilid 2. Jakarta: Erlangga.
Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa (Edisi Keti). Jakarta: Salemba Empat.
Malhotra, N. K., & Birks, D. F. (2007). Marketing Research. Harlow, England: Prantice Hall, inc.
Mowen, C., & Minor, J. M. (2001). Perilaku Konsumen. Jakarta: Erlangga.
Nagadeepa, C., Tamil Selvi, J., & Pushpa, A. (2015). Impact of Sale Promotıon Technıques on Consumers Impulse Buyıng Behavıour towards Apparels at Bangalore. Asian Journal of Management Sciences & Education, 4(1), 116124.
Nato, D. N. S. (2018). Pengaruh Gaya Hidup Terhadap Kecenderungan Impulse buying (Studi Kasus Pada Mahasiswa di Lima Universitas di Yogyakarta). Skripsi. Fakultas Ekonomi Universitas Sanata Dharma.
Novitasani, L., & Handoyo, P. (2014). Perubahan Gaya Hidup Konsumtif pada Mahasiswa Urban di UNESA. Paradigma, 02(chapt 1), 7.
Nurmasarie, R. (2013). Pengaruh Promosi Penjualan Dan Penjualan Perseorangan Terhadap Keputusan Belanja Tidak Terencana. Jurnal Ilmu Manajemen, 1(2), 531.
Pradana, M. F. (2013). Gaya hidup konsumtif pada mahasiswa. Skripsi. Fakultas Psikologi Universitas Muhamadiyah Malang.
Pramudi, R. Y. (2015). Pengaruh Gaya Hidup Konsumtif Dan Kelompok Referensi Terhadap Keputusan Pembelian Kosmetik Lokal. Jurnal Riset Ekonomi Dan Manajemen, 15(2), 280. https://doi.org/10.17970/jrem.15.150206.id
Ristekdikti. (2019). Jumlah Mahasiswa Jawa Timur 2019. Diakses pada 13 Januari 2020, dikutip dari https://forlap.ristekdikti.go.id/perguruantinggi/detail/MEEyNDI0QkItQjRCNy00NTQyLUEwNUUtODUxMzJGRDNCMjc2&ved=2ahUKEwjcl5Hhp4bqAhUBT30KHaH5C_QQFjAAegQIARAB&usg=AOvVaw04INs0ozB5SUX2S3JaNxbe&cshid=1592309707039..
Sari, A. E. (2014). Analisis Faktor Yang Mempengaruhi Pembelian Spontan. Analisis Faktor Yang Mempengaruhi Pembelian Spontan, 13(1), 5573. https://doi.org/10.14710/jspi.v13i1.55-73
Slickdeals.net. (2018). Slickdeals Shares New Survey Data Showing Americans Spend $324,000 On Impulse Buys In Their Lifetime. Diakses pada 1 Februari 2020, dikutip dari Slickdeals.net website: https://www.prnewswire.com/news-releases/slickdeals-shares-new-survey-data-showing-americans-spend-324000-on-impulse-buys-in-their-lifetime-300601768.html
Sumartono. (2002). Terperangkap dalam Iklan (Meneropong Imbas Pesan Iklan Televisi). Bandung: Alfabeta.
Sumarwan, U. (2015). Pemasaran Strategik: Prespektif Perilaku Konsumen, dan Marketing Plan. Jakarta: PT.Ghalia Indonesia.
Tjiptono, F., & Chandra, G. (2012). Pemasaran Strategik. Yogyakarta: CV. Andi Offset.
Utami, C. W. (2018). Manajemen Ritel: Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia. Jakarta¯: Salemba Empat.
Voguebusiness.com. (2020). Gen Z is reinventing social media marketing | Vogue Business. Diakses pada 1 Maret 2020, dikutip dari Voguebusiness.com website: https://www.voguebusiness.com/consumers/gen-z-reinventing-social-media-marketing-tiktok-youtube-instagram-louis-vuitton
Waani, R. C. T., & Alfa Tumbuan, W. J. F. (2015). the Influence of Price Discount, Bonus Pack, and in-Store Display on Impulse Buying Decision in Hypermart Kairagi Manado. F.A. Tumbuan. The Influence of Price¦ Jurnal EMBA, 33(4213), 420428.
Wahidah, R., Imran, & Bahari, Y. (2018). Dampak gaya hidup konsumtif pada kehidupan sosial dan prestasi mahasiswa. Jurnal untan, (21), 18.
Wahyudi, S. (2017). Pengaruh Price Discount Terhadap Impulse Buying. Universitas Nusantara PGRI Kediri, 01(2), 17.
Xu, Y., & Huang, J. S. (2014). Effects of price discounts and bonus packs on online impulse buying. Social Behavior and Personality, 42(8), 12931302. https://doi.org/10.2224/sbp.2014.42.8.1293
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2020-08-03
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Putri, T. V., & Iriani, S. S. (2020). Pengaruh Gaya Hidup Konsumtif dan Promosi Penjualan Terhadap Pembelian Impulsif Makanan Kekinian Mahasiswa Urban Surabaya. Jurnal Ilmu Manajemen, 8(4), 1417–1428. https://doi.org/10.26740/jim.v8n4.p1417-1428
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