Handriana, Tanti, Universitas Airlangga

• BISMA (Bisnis dan Manajemen) Vol. 15 No. 1 (2022) - Articles
  Antecedents and consequences of value co-creation in online shopping
  Abstract  PDF
• BISMA (Bisnis dan Manajemen) Vol. 13 No. 2 (2021) - Articles
  Unlocking brand equity through brand image, service quality, and customer value
  Abstract  PDF  Questionnaire  Tabulasi Data  Validity Test  Reliability Test  CFA EKSOGEN 01  CFA EKSOGEN 02  CFA Endogen  SEM  SEM Figure  Goodness of Fit