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Vol. 13 No. 2 (2021)
BISMA (Bisnis dan Manajemen) Volume 13 Issue 2 April 2021 has been available online since April 2021. All articles in this issue (6 original research articles) include Authors from 2 countries of origin (Indonesia and Taiwan).
Published:
2021-04-22
Articles
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The ease of transaction and e-service quality of e-commerce platform on online purchasing decision
DOI : https://doi.org/10.26740/bisma.v13n2.p81-93
Abstract views: 2443 ,
PDF downloads: 1595
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Unlocking brand equity through brand image, service quality, and customer value
DOI : https://doi.org/10.26740/bisma.v13n2.p94-107
Abstract views: 1112 ,
PDF downloads: 857 ,
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Improving MSMEs performance through entrepreneurial marketing, entrepreneurial networking, and product innovation
DOI : https://doi.org/10.26740/bisma.v13n2.p108-120
Abstract views: 675 ,
PDF downloads: 581
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The factor analysis of demographic, purchasing behaviour, and customer satisfaction of budget hotel
DOI : https://doi.org/10.26740/bisma.v13n2.p121-134
Abstract views: 769 ,
PDF downloads: 592
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Monetary policy and stock market reaction: developed market and emerging market comparison
DOI : https://doi.org/10.26740/bisma.v13n2.p135-147
Abstract views: 362 ,
PDF downloads: 302 ,
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An exploration of ethnic entrepreneurial values and characteristics in MSEs
DOI : https://doi.org/10.26740/bisma.v13n2.p148-162
Abstract views: 386 ,
PDF downloads: 325