Vol 13, No 2 (2021)

DOI: http://dx.doi.org/10.26740/bisma.v13n2

This issue, BISMA (Bisnis dan Manajemen) Volume 13 Issue 2 April 2021 has been available online since April 2021. All articles in this issue (6 original research articles) include Authors from 2 countries of origin (Indonesia and Taiwan)

Table of Contents

Articles

The ease of transaction and e-service quality of e-commerce platform on online purchasing decision
Cynthia Hartono, Yunita Budi Rahayu Silintowe, Andrian Dolfriandra Huruta
PDF
81-93
Abstract view: 72 times

Unlocking brand equity through brand image, service quality, and customer value
Rina Dewi, Tanti Handriana
PDF
94-107
Abstract view: 45 times

Improving MSMEs performance through entrepreneurial marketing, entrepreneurial networking, and product innovation
Eva Mufidah, Anis Eliyana
PDF
108-120
Abstract view: 33 times

The factor analysis of demographic, purchasing behaviour, and customer satisfaction of budget hotel
Eliot Simangunsong
PDF
121-134
Abstract view: 25 times

Monetary policy and stock market reaction: developed market and emerging market comparison
Buddi Wibowo
PDF
135-147
Abstract view: 19 times

An exploration of ethnic entrepreneurial values and characteristics in MSEs
Elsye Tandelilin, Dwi Ratmawati, Tri Siwi Agustina
PDF
148-162
Abstract view: 21 times