Vol. 13 No. 2 (2021)

Articles

• The ease of transaction and e-service quality of e-commerce platform on online purchasing decision

  Cynthia Hartono,

  Yunita Budi Rahayu Silintowe,  Universitas Kristen Satya Wacana,

  Andrian Dolfriandra Huruta,  3Chung Yuan Christian University, Taiwan,  Taiwan, Province of China

  81-93

  DOI : https://doi.org/10.26740/bisma.v13n2.p81-93
  Abstract views: 3022 , PDF downloads: 1895

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• Unlocking brand equity through brand image, service quality, and customer value

  Rina Dewi,  Universitas Airlangga,  Indonesia

  Tanti Handriana,  Universitas Airlangga,

  94-107

  DOI : https://doi.org/10.26740/bisma.v13n2.p94-107
  Abstract views: 1358 , PDF downloads: 1017 , PDF downloads: 0 , PDF downloads: 0 , PDF downloads: 0 , PDF downloads: 0 , PDF downloads: 0 , PDF downloads: 0 , PDF downloads: 0 , PDF downloads: 0 , PDF downloads: 0 , PDF downloads: 0

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• Improving MSMEs performance through entrepreneurial marketing, entrepreneurial networking, and product innovation

  Eva Mufidah,  Universitas Merdeka Pasuruan,  Indonesia

  Anis Eliyana,  Universitas Airlangga,  Indonesia

  108-120

  DOI : https://doi.org/10.26740/bisma.v13n2.p108-120
  Abstract views: 986 , PDF downloads: 679

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• The factor analysis of demographic, purchasing behaviour, and customer satisfaction of budget hotel

  Eliot Simangunsong,  Universitas Prasetiya Mulya,  Indonesia

  121-134

  DOI : https://doi.org/10.26740/bisma.v13n2.p121-134
  Abstract views: 1049 , PDF downloads: 735

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• Monetary policy and stock market reaction: developed market and emerging market comparison

  Buddi Wibowo,  Department of Management University of Indonesia,  Indonesia

  135-147

  DOI : https://doi.org/10.26740/bisma.v13n2.p135-147
  Abstract views: 498 , PDF downloads: 402 , PDF downloads: 0

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• An exploration of ethnic entrepreneurial values and characteristics in MSEs

  Elsye Tandelilin,  University of Surabaya,  Indonesia

  Dwi Ratmawati,  Universitas Airlangga,  Indonesia

  Tri Siwi Agustina,  Universitas Airlangga,  Indonesia

  148-162

  DOI : https://doi.org/10.26740/bisma.v13n2.p148-162
  Abstract views: 478 , PDF downloads: 391

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