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Gen AI Utilization Policy
Vol. 17 No. 2 (2025)
BISMA (Bisnis dan Manajemen) Volume 17 Issue 2 April 2025 has been available online since April 2025. All articles in this issue (6 original research articles) include Authors from 2 countries of origin (Indonesia, United Kingdom).
Published:
2026-08-15
Articles
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Trust matters: exploring how video and brand attitudes drive purchase intention in food vlog
Muhammad Nur Fajri,
Universitas Brawijaya,
Indonesia Wilopo Wilopo,
Universitas Brawijaya,
Indonesia Inggang Perwangsa Nuralam,
Universitas Brawijaya,
Indonesia 146-168
DOI :
https://doi.org/10.26740/bisma.v17n2.p146-168
Abstract views: 1613
,
PDF downloads: 1338
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From impulse to loyalty: examining drivers of continuous purchase intention on the Tiktok live shopping platform
Lutfi Auliarahman,
Universitas Sebelas Maret,
Indonesia 169-191
DOI :
https://doi.org/10.26740/bisma.v17n2.p169-191
Abstract views: 3130
, PDF downloads: 2337
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The role of pro-comparative advantage absorptive capacity in improving marketing performance using a resource advantage theory of competition perspective
Ahmad Bima Mahendra,
Universitas Diponegoro,
Indonesia Augusty Tae Ferdinand,
Universitas Diponegoro,
Indonesia Yuni Maxi Putri,
Universitas Diponegoro,
Indonesia 192-216
DOI :
https://doi.org/10.26740/bisma.v17n2.p192-216
Abstract views: 1276
, PDF downloads: 906
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Swipe, watch, buy: the hidden power of enjoyment, urgency, and influencers in live shopping
Gunawan Bata Ilyas,
Sekolah Tinggi Ilmu Ekonomi Amkop ,
Indonesia Muh. Fadhel G Bata Ilyas,
Sekolah Tinggi Ilmu Ekonomi Amkop ,
Indonesia Yanti Mayasari Ginting,
Universitas Riau,
Indonesia Quach Minh Tai,
Leeds Beckett University,
United Kingdom Andi Irfan,
Sekolah Tinggi Ilmu Manajemen Lembaga Pendidikan Indonesia Makassar,
Indonesia 217-242
DOI :
https://doi.org/10.26740/bisma.v17n2.p217-242
Abstract views: 1874
, PDF downloads: 1274
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Paternalistic leadership and teamwork on employee performance at Sharia hotels: The mediating role of work-family conflict
Usep Deden Suherman,
UIN Sunan Gunung Djati,
Indonesia 243-263
DOI :
https://doi.org/10.26740/bisma.v17n2.p243-263
Abstract views: 978
, PDF downloads: 659
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Accelerating digital transformation through digital leadership: strategies for innovation, sustainability, and organisational performance enhancement
Muhammad Kahfi Nasrun,
Universitas Brawijaya,
Indonesia Heru Susilo,
Universitas Brawijaya,
Indonesia Tri Wulida Afrianty,
Universitas Brawijaya,
Indonesia 264-291
DOI :
https://doi.org/10.26740/bisma.v17n2.p264-291
Abstract views: 2686
, PDF downloads: 3351
