"E-UMKM" Mobile Application to Increase Productivity and Competitiveness of MSMEs in the Digital Era: Evaluation and Implementation in the Digital Era

Fajar Kusuma; Izma Fatima; Laras Andita Yuningtyas; Dita Octaviani

doi:10.26740/vubeta.v1i2.34877

Authors

Fajar Kusuma Department of Civil Engineering, Faculty of Vocational Studies, Universitas Negeri Surabaya, Indonesia https://orcid.org/0009-0003-8587-235X
Fatima Department of Public administration, Faculty of Social and Public, Sebelas Maret University, Indonesia
Yuningtyas Department of Magister Education Technology, Faculty Of Education And Teaching, Sebelas Maret University, Indonesia
Dita Octaviani Department of Electronic and Computer Engineering, National Taiwan University of Science and Technology, Taiwan

DOI:

https://doi.org/10.26740/vubeta.v1i2.34877

Keywords:

Digital technology, Digital application, MSME, 4-D, Mobile app

Abstract

Digital technology continues to develop rapidly and influence the MSME sector. The development of digital applications for MSMEs, such as BukuKas and Majoo, has helped business people manage their business more efficiently, from financial management to digital marketing. These applications simplify administrative tasks, expand market access, and increase competitiveness. This research uses the 4-D model in development application, involving media, content and MSME practitioner expert validators to assess the feasibility of the application. The research instrument is a questionnaire with a Likert scale, assessed by Media, Content and MSME Practitioner experts with results showing the application is very suitable for use. This application provides account verification features, MSME profiles, MSME news updates, and online seminars. The feasibility assessment shows very good results from media experts being 89.5%, content experts being 85.5%, and practitioner experts being 89%, making this application a potential digital tool to support the digital transformation of MSMEs. In conclusion, this application is suitable for use to increase productivity and the competitiveness of MSMEs in the digital era.

References

[1] I. Aldhi, "Financial technology in recovery: behavioral usage of payment systems by indonesian msmes in the post-pandemic era", International Journal of Computing and Digital Systems, vol. 15, no. 1, pp. 1329-1341, 2024. https://doi.org/10.12785/ijcds/160198

[2] E. Endris and A. Kassegn, "The role of micro, small and medium enterprises (msmes) to the sustainable development of sub-saharan africa and its challenges: a systematic review of evidence from ethiopia", Journal of Innovation and Entrepreneurship, vol. 11, no. 1, 2022. https://doi.org/10.1186/s13731-022-00221-8

[3] A. Setyawati, R. Sugangga, F. Maula, & A. Rahma, "Digital marketing business strategy to msme performance in the industrial revolution 4.0 era", Jurnal Entrepreneur Dan Entrepreneurship, vol. 12, no. 1, pp. 19-26, 2023. https://doi.org/10.37715/jee.v12i1.3459

[4] H. Yanto, N. Baroroh, A. Hajawiyah, & N. Rahim, "The roles of entrepreneurial skills, financial literacy, and digital literacy in maintaining msmes during the covid-19 pandemic", Asian Economic and Financial Review, vol. 12, no. 7, pp. 504-517, 2022. https://doi.org/10.55493/5002.v12i7.4535

[5] A. Raj, D. Shukla, A. Quadir, & P. Sharma, "What drives the adoption of digital technology in the micro, small, and medium enterprises sector in a developing economy?", Journal of Business and Industrial Marketing, vol. 39, no. 9, pp. 1984-2002, 2024. https://doi.org/10.1108/jbim-09-2023-0512

[6] K. Lubis and L. Irawati, "The effect of financial literacy on financial and capital management on msme performance", Asean International Journal of Business, vol. 1, no. 1, pp. 77-85, 2022. https://doi.org/10.54099/aijb.v1i1.66

[7] A. Ramdan, E. Pramiarsih, R. Herdhiana, R. Zahara, & C. Lisnawati, "Challenges and opportunities for utilizing msme digital marketing applications in tourism areas", International Journal of Business, Economics and Management, vol. 5, no. 3, pp. 131-142, 2022. https://doi.org/10.21744/ijbem.v5n3.1912

[8] A. Gunawan, J. Jufrizen, and D. R. Pulungan, “Improving MSME performance through financial literacy, financial technology, and financial inclusion”, International Journal of Applied Economics Finance and Accounting, vol. 15, no. 1, pp. 39-52 ,2023. https://doi.org/10.33094/ijaefa.v15i1.761

[9] S. Mujanah, I. Ardiana, R. Nugroho, C. Candraningrat, A. Fianto, & D. Arif, "Critical thinking and creativity of msmes in improving business performance during the covid-19 pandemic", Uncertain Supply Chain Management, vol. 10, no. 1, pp. 19-28, 2022. https://doi.org/10.5267/j.uscm.2021.10.014

[10] A. H. D. Purwanto, M. Nashar, Y. Jumaryadi, W. Wibowo, & A. Mekaniwati "Improving medium small micro enterprise’ (msme) performance", International Journal of ADVANCED AND APPLIED SCIENCES, vol. 9, no. 5, pp. 37-46, 2022. https://doi.org/10.21833/ijaas.2022.05.005

[11] P. Sharma, J. Shah, & R. Patel, "Artificial intelligence framework for msme sectors with focus on design and manufacturing industries", Materials Today: Proceedings, vol. 62, pp. 6962-6966, 2022. https://doi.org/10.1016/j.matpr.2021.12.360

[12] J. Junaidi, "Strategy enhancement performance msmes through ptpn iii partnership program", Devotion : Journal of Research and Community Service, vol. 4, no. 2, pp. 438-445, 2023. https://doi.org/10.36418/devotion.v4i2.397

[13] F. Kusuma, N. Suryani, & S. Sumaryati, "Mobile application-based media learning and its’ effect on students’ learning motivation", International Journal of Evaluation and Research in Education (IJERE), vol. 11, no. 3, pp. 1353, 2022. https://doi.org/10.11591/ijere.v11i3.22481

[14] S. Supari and H. Anton, "The impact of the national economic recovery program and digitalization on msme resilience during the covid-19 pandemic: a case study of bank rakyat indonesia", Economies, vol. 10, no. 7, pp. 160, 2022. https://doi.org/10.3390/economies10070160

[15] E. Tereshchenko, E. Salmela, E. Melkko, S. Phang, & A. Happonen, "Emerging best strategies and capabilities for university–industry cooperation: opportunities for msmes and universities to improve collaboration. a literature review 2000–2023", Journal of Innovation and Entrepreneurship, vol. 13, no. 1, 2024. https://doi.org/10.1186/s13731-024-00386-4

[16] V. Gaffar, T. Koeswandi, & U. Suhud, "Has the covid-19 pandemic accelerated the digital transformation of micro, small and medium-sized enterprises in indonesia?", Teorija in Praksa, pp. 729-744, 2022. https://doi.org/10.51936/tip.59.3.729-744

[17] Zunairoh and L. Wijaya, "Fintech, social capital and performance of indonesian msmes", Millennial Asia, 2024. https://doi.org/10.1177/09763996241284692

[18] A. Febriansyah, M. Syafei, U. Narimawati, T. Chochole, & A. Stakic, "How important is financial inclusion for the performance of msmes?", Australasian Accounting, Business and Finance Journal, vol. 18, no. 5, 2024. https://doi.org/10.14453/aabfj.v18i5.04

[19] M. Harnida, A. Vasudevan, S. Mardah, I. Fajriyati, P. Mayvita, M. Hunitieet al., "Micro, small, and medium-sized enterprises (msmes) sustainability: the strategic role of digitalization, financial literacy, and technological infrastructure", Journal of Ecohumanism, vol. 3, no. 6, pp. 1248-1260, 2024. https://doi.org/10.62754/joe.v3i6.4097

[20] S. Suminah, S. Suwarto, S. Sugihardjo, S. Anantanyu, & D. Padmaningrum, "Determinants of micro, small, and medium-scale enterprise performers’ income during the covid-19 pandemic era", Heliyon, vol. 8, no. 7, pp. e09875, 2022. https://doi.org/10.1016/j.heliyon.2022.e09875

[21] V. Kumar, P. Verma, A. Mittal, J. Panduro, S. Singh, M. Paliwalet al., "Adoption of icts as an emergent business strategy during and following covid-19 crisis: evidence from indian msmes", Benchmarking: An International Journal, vol. 30, no. 6, pp. 1850-1883, 2022. https://doi.org/10.1108/bij-11-2021-0685

[22] D. Dinata, F. Lee, Y. Geasela, S. Everlin, & Y. Purnomo, "Website-based educational application to help msmes in indonesia develop", Journal of Computer Science, vol. 20, no. 7, pp. 742-750, 2024. https://doi.org/10.3844/jcssp.2024.742.750

[23] J. Gao, A. Siddik, S. Abbas, M. Hamayun, M. Masukujjaman, & S. Alam, "Impact of e-commerce and digital marketing adoption on the financial and sustainability performance of msmes during the covid-19 pandemic: an empirical study", Sustainability, vol. 15, no. 2, pp. 1594, 2023. https://doi.org/10.3390/su15021594

[24] A. Pellegrino and M. Abé, "Digital financing for smes' recovery in the post-covid era: a bibliometric review", Frontiers in Sustainable Cities, vol. 4, 2022. https://doi.org/10.3389/frsc.2022.978818

[25] A. Gupta and R. Singh, "Managing resilience of micro, small and medium enterprises (msmes) during covid-19: analysis of barriers", Benchmarking an International Journal, vol. 30, no. 6, pp. 2062-2084, 2022. https://doi.org/10.1108/bij-11-2021-0700

[26] M. Susiang, I. Siswanti, D. Permana, & M. Wibowo, "Effects of competitive intelligence and halal integrity on halalan tayyiban implementation strategy in indonesian msmes: the mediating role of halal orientation strategy", Journal of Islamic Marketing, 2024. https://doi.org/10.1108/jima-10-2023-0344

[27] A. Kalwad and S. Kumar J.P, "The development of msmes in india: a bibliometric analysis", Journal of Ecohumanism, vol. 3, no. 8, 2024. https://doi.org/10.62754/joe.v3i8.4742

[28] R. Martínez-Peláez, A. Ochoa-Brust, S. Rivera, V. Felix, R. Ostos, H. Britoet al., "Role of digital transformation for achieving sustainability: mediated role of stakeholders, key capabilities, and technology", Sustainability, vol. 15, no. 14, pp. 11221, 2023. https://doi.org/10.3390/su151411221

[29] N. Kirom, S. Sudarmiatin, & A. Hermawan, "E-commerce strategy for msme innovation development in the new normal era", International Journal of Environmental, Sustainability, and Social Science, vol. 3, no. 1, pp. 169-178, 2022. https://doi.org/10.38142/ijesss.v3i1.125

[30] A. Karman, Purnomo, A. Jaya, & T. Wibowo, "Identification of human resource management best practices in the msme sector", Enrichment : Journal of Management, vol. 12, no. 2, pp. 2441-2151, 2022. https://doi.org/10.35335/enrichment.v12i2.590

[31] K. Umam, "Education management in the development of contextual problems using mobile augmented reality to support mechanical engineering students creativity in learning mathematics", Journal of Higher Education Theory and Practice, vol. 24, no. 6, 2024. https://doi.org/10.33423/jhetp.v24i6.7029

[32] A. Kilay, B. Simamora, & D. Putra, "The influence of e-payment and e-commerce services on supply chain performance: implications of open innovation and solutions for the digitalization of micro, small, and medium enterprises (msmes) in indonesia", Journal of Open Innovation: Technology, Market, and Complexity, vol. 8, no. 3, pp. 119, 2022. https://doi.org/10.3390/joitmc8030119

[33] L. Cueto, A. Frisnedi, R. Collera, K. Batac, & C. Agaton, "Digital innovations in msmes during economic disruptions: experiences and challenges of young entrepreneurs", Administrative Sciences, vol. 12, no. 1, pp. 8, 2022. https://doi.org/10.3390/admsci12010008

[34] S. Suyanta, I. Wiludjeng, J. Jumadi, S. Astuti, A. Sari, I. Isaet al., "Virtual laboratory-based game application: the quality and its effects towards students’ motivation and self-regulated learning", International Journal of Interactive Mobile Technologies (Ijim), vol. 16, no. 18, pp. 114-132, 2022. https://doi.org/10.3991/ijim.v16i18.32875

[35] W. Zhou, Y. Zhan, & E. Jawing, "Analyzing efl learners’ demotivating factors in blended learning context", Frontiers in Psychology, vol. 14, 2023. https://doi.org/10.3389/fpsyg.2023.1290034

[36] R. Ehsanian, J. To, D. Mork, M. Owens, W. Gensler, R. Duttonet al., "Improvement of the rapid response system at an acute rehabilitation hospital in new mexico", Future Science OA, vol. 10, no. 1, 2024. https://doi.org/10.2144/fsoa-2023-0162

[37] A. Zamzam, N. Padmadewi, L. Artini, & I. Putra, "Critical and creative literacy in argumentative writing course: students’ needs", International Journal of Religion, vol. 5, no. 10, pp. 1841-1851, 2024. https://doi.org/10.61707/5svbt350

[38] W. Silviariza, S. Sumarmi, S. Utaya, S. Bachri, & B. Handoyo, "Development of evaluation instruments to measure the quality of spatial problem-based learning (spbl): cipp framework", International Journal of Instruction, vol. 16, no. 2, pp. 413-436, 2023. https://doi.org/10.29333/iji.2023.16223a

[39] H. Ulya, S. Sugiman, & R. Rosnawati, "Design and content validity of mathematics creative problem-solving ability instrument for junior high school students", Eurasia Journal of Mathematics, Science and Technology Education, vol. 20, no. 6, pp. em2462, 2024. https://doi.org/10.29333/ejmste/14661

[40] R. Roemintoyo, N. Miyono, N. Murniati, & M. Budiarto, "Optimising the utilisation of computer-based technology through interactive multimedia for entrepreneurship learning", Cypriot Journal of Educational Sciences, vol. 17, no. 1, pp. 105-119, 2022. https://doi.org/10.18844/cjes.v17i1.6686

[41] W. Hidayat, E. Rohaeti, I. Hamidah, & R. Putri, "How can android-based trigonometry learning improve the math learning process?", Frontiers in Education, vol. 7, 2023. https://doi.org/10.3389/feduc.2022.1101161

[42] S. Ubud and I. Putra, "Integration of supply chain model for perishable food products : focus on micro, small and medium enterprises", IOP Conference Series: Earth and Environmental Science, vol. 1324, no. 1, pp. 012133, 2024. https://doi.org/10.1088/1755-1315/1324/1/012133

[43] I. Umami, A. Che Pee, H. Bin Sulaiman, Hariyanto, & F. Mar’ati, "A literature review of msme success: acceptance and use of technology, financial access, and strategic cooperation", Multidisciplinary Reviews, vol. 6, pp. 2023ss086, 2024. https://doi.org/10.31893/multirev.2023ss086

[44] H. Riwayati and M. Markonah, "Financial inclusion strategy to increase the income of micro, small and medium enterprises through business credit in indonesia", Nurture, vol. 18, no. 3, pp. 649-663, 2024. https://doi.org/10.55951/nurture.v18i3.748