The Effect of Product Quality on Repurchase Interest Mediated by Consumer Satisfaction of Lemonilo Noodles in Cimahi City
Main Article Content
Abstract
This study aims to analyze the influence of product quality on repurchase interest with consumer satisfaction as an intermediate variable among students in Cimahi City. A sample of 60 respondents was obtained through purposive sampling. Data were collected using questionnaires and quantitatively processed with the Sobel Test using SPSS software version 27. The results show that product quality has a significant influence on consumer satisfaction, product quality has a significant influence on repurchase intention, consumer satisfaction has a significant influence on repurchase intention, and consumer satisfaction is proven to have a significant mediating role in the relationship between product quality and repurchase intention. The uniqueness of this research lies in its focus on examining the mediating role of consumer satisfaction in the context of students in Cimahi City, thereby providing new insights for the marketing literature by highlighting local perspectives that are rarely studied. This research contributes to three aspects. First, strengthen the theory of consumer behavior by proving that satisfaction mediates the relationship between product quality and repurchase interest, and enriches empirical studies on the role of product quality in consumer satisfaction and loyalty (especially students). Second, becomes a guideline for business actors in Cimahi City to improve product quality. Third, the application of the Sobel Test contributes to analyzing the role of mediation and can be a reference for future consumer behavior research.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Alfareza, t. H., & Sukaatmadja, i. P. G. (2024). E-jurnal manajemen universitas udayana, 13(4), 558. https://doi.org/10.24843/ejmunud.2024.v13.i04.p02
Alford, b. L., & Biswas, a. (2002). The effects of discount level, price consciousness and sale proneness on consumers’ price perception and behavioral intention $.
Ananda, a. N., & Jamiat, n. (2021). The influence of product quality on repurchase interest in nature republic. E-proceeding of management, 8, 1440–1449. https://repositori.telkomuniversity.ac.id/pustaka/167526/pengaruh-kualitas-produk-terhadap-minat-beli-ulang-nature-republic.html
Aunillah, i. H., Ediyanto, & Soeliha, s. (2022). Pengaruh kualitas produk terhadap kepuasan konsumen yang berdampak pada minat beli ulang sebagai variabel interveing pada ud lancar jaya di kabupaten situbondo. Jurnal mahasiswa entrepreneurship (jme), 1(5), 962. https://doi.org/10.36841/jme.v1i5.2131
Bahar, a., & Sjahruddin, h. (2017). Pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen dan minat beli ulang. https://doi.org/10.31227/osf.io/tc2fe
Cahyani, s., & Nurtjahjadi, e. (2024). Pengaruh advertising value terhadap purchase intention yang dimediasi oleh brand awareness pada konsumen e-commerce tokopedia di kota bandung. Jurnal kajian pendidikan ekonomi dan ilmu ekonomi, 206–216. https://doi.org/10.2991/icbmr-18.2019.16
CNBC Indonesia. (2024). Wah! Indofood (ICBP) jualan indomie rp50 t di 2023, untungnya rp12,9 t.
Dhameria, v. (2019). Analisis pengaruh persepsi kualitas dan word of mouth (wom) terhadap minat beli smartphone samsung mahasiswa politeknik negeri semarang. Cendekia jaya, 1(1), 52–62. https://doi.org/10.47685/cendekia-jaya.v1i1.9
Databoks.id. (2022). Gaet nct, compas dashboard temukan penjualan mi instan lemonilo melonjak 154%. Katadata.co.id. [digunakan sebagai data historis kinerja penjualan].
Erlin, & Alimuddin. (2022). The effect of product quality on customer loyalty. Jurnal manajemen pemasaran, 15(2), 123–134. Https://doi.org/10.37531/sejaman.v5i1.1556
Kompas. (2024). Top 10 brand kategori mie pasta instan sajian di momen jelang ramadhan. Compas market insight dashboard.
Fakaubun, U. F. K. (2017). Pengaruh citra merek terhadap minat beli ulang sepatu adidas di malang melalui kepuasan pelanggan sebagai variabel intervening (studi kasus pada toko sport station dinoyo, malang). Jurnal ilmu manajemen, 2(2), 58–73. https://doi.org/10.33474/manajemen.v2i2.3743
Firli, t. A., & Stiawan, d. (2021). Kualitas produk dan pelayanan serta pengaruhnya terhadap loyalitas konsumen muslim dengan kepuasan sebagai variabel intervening. I(2).
Fitria Jalilah et al. (2021). Pengaruh iklan terhadap minat beli konsumen pada produk smartphone oppo. In bisnis, manajemen dan akuntansi (vol. 18, issue 1).
Freekey, M. S., Jantje, S. L., & Soegoto, S. A. (2018). The influence of product qulity , price and quality of service to customer satisfaction at pt . Air manado. 1658–1667. https://ejournal.unsrat.ac.id/index.php/emba/article/view/20411/20017
Goodstats. (2024). Merek mi instan favorit orang indonesia. Goodstats data.
Hartanto, A., & Andreani, f. (2019). Pengaruh kualitas produk, kualitas layanan, dan lingkungan fisik terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel mediasi di de mandailing cafe surabaya (vol. 7, issue 1).
Kotler, P., & Keller, K. L. (2016). A framework for marketing management (edisi ke-15). Pearson education.
Kotler, P., & Armstrong, G. (2018). Principles of marketing global edition 17th edition. London: pearson education
Lionarto, L., Tecoalu, M., & Wahyoedi, S. (2022). Harga dan kualitas produk terhadap keputusan pembelian mobil yang dimediasi kepuasan konsumen. Journal of management and bussines (jomb), 4(1), 527–545. https://doi.org/10.31539/jomb.v4i1.3709
Lubis, A. R., & Suwitho, S. (2017). The effect of customer satisfaction on loyalty in industrial competition. Jurnal manajemen dan bisnis, 16(3), 215–230.
Marpaung, F. K., Simarmata, M. W. A., Sofira, A., & Aloyna, S. (2021). Pengaruh harga, promosi, dan kualitas produk terhadap keputusan pembelian konsumen indomie pada pt. Alamjaya wirasentosa kabanjahe. Jurnal manajemen, 7(1). https://ejournal.lmiimedan.net/index.php/jm/article/view/134
Maryanto, E. (2021). Pengaruh kualitas produk, citra merek dan word of mouth terhadap minat beli ulang melalui kepuasan konsumen pada mahasiswa esa unggul pengguna iphone. Jurnal papatung, 4(2).
Prasetyo, M. M., & Wibowo, S. (2023). Analisis pengaruh citra merek, kualitas produk, dan persepsi harga terhadap kepuasan konsumen dan minat pembelian ulang. Jurnal manajemen dinamis, 1(2), 62–79.
Purbaya, S. A., & Herawati, S. (2024). Pengaruh kualitas produk terhadap minat beli ulang melalui kepuasan konsumen smartphone xiaomi di kota cimahi. Jurnal manajemen dan bisnis, 5(1), 88–99.
Ramadhani, M. R., & Kusumawardhani, A. (2024). Diponegoro journal of management, 13(1). http://ejournal-s1.undip.ac.id/index.php/dbr
Rifki, M., Wicaksana, A., & Santosa, S. B. (2022). Pengaruh kualitas produk, kualitas layanan, dan persepsi harga terhadap minat beli ulang dengan kepuasan pelanggan sebagai variabel intervening (studi pada pelanggan jne di kota semarang). Diponegoro journal of management, 11(1). http://ejournal-s1.undip.ac.id/index.php/dbr
Saputri, I. A., & Tjahjaningsih, E. (2022). Pengaruh citra merek, kualitas produk terhadap kepuasan konsumen serta dampaknya terhadap niat beli ulang. Seiko : journal of management & business, 4(3), 25–27. https://doi.org/10.37531/sejaman.v4i3.2337
Sisrahmayanti, M. (2022). Pengaruh kualitas produk terhadap keputusan pembelian: peran mediasi kepuasan konsumen. Jurnal fokus manajemen bisnis, 12, 54–65.
Sugiyono. (2018). Metode penelitian kuantitatif, kualitatig, dan r&d, penerbit alfabeta,bandung
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302Pearson Education Limited.