Pengaruh Daya Tarik Wisata dan Promosi Media Sosial terhadap Minat Berkunjung Kembali Wisatawan di Waduk Setu Patok Kabupaten Cirebon
Main Article Content
Abstract
Desa Setupatok memiliki potensi sumber daya alam yang melimpah diantaranya dalam bidang pariwisata yaitu Waduk Setupatok, Siwalk, dan Makam Kramat yang masih kurang di kenal dan diminati oleh wisatawan oleh karena itu kami tertarik melakukan penelitian. Tujuan penelitian untuk mengetahui pengaruh media sosial dan daya tarik wisata terhadap minat berkunjung wisatawan dan untuk mengetahui dampak dari ramainya pengunjung terhadap tempat wisata tersebut. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif asosiatif. Dari hasil penelitian di dapatkan hasil bahwa daya tarik wisata dan promosi media sosial berpengaruh positif dan signifikan terhadap minat berkunjung kembali wisatawan.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Bacile, T. J., Ye, C., & Swilley, E. (2014). From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication. Journal of Interactive Marketing, 28(2), 117-133. doi:10.1016/j.intmar.2013.12.001
Baker, T. L., Cronin, J. J., & Hopkins, C. D. (2009). The impact of involvement on key service relationships. Journal of Services Marketing, 23(2), 114-123. doi:10.1108/08876040910946378
Baloglu, S., & Brinberg, D. (1997). Affective Images of Tourism Destinations. Journal of Travel Research, 35(4), 11–15.
Boichuk, J. P., & Menguc, B. (2013). Engaging Dissatisfied Retail Employees to Voice Promotive Ideas: The Role of Continuance Commitment. Journal of Retailing, 89(2), 207-218. doi:10.1016/j.jretai.2013.01.001
Buhalis, D. (1998). Strategic Use Of Information Technologies In The Tourism Industry. Tourism Management, 19(5), 409-421.
Buhalis, D. (2000). Marketing The Competitive Destination Of The Future. Tourism Management, 21(97), 116.
Chon, K. S. (1992). Research Notes And Reports. Ann& of Tourism Ruearc, 19, 360-376.
Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9(3), 231-244. doi:10.1057/palgrave.dddmp.4350098
Dhameria, V., Ghozali, I., Hidayat, A., & Aryanto, V. D. W. (2021). Networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. Uncertain Supply Chain Management, 9(4), 941-948. doi:10.5267/j.uscm.2021.7.007
Fletcher, J., Fyall, A., GilbertDavid, & Stephen, W. (2004). Tourism Principles And Practice. Prentice Hall.
Hermawan, H., Wijayanti, A., Nurfitriana, C. N., Saputra, A. D., & Sinangjoyo, N. J. (2022). The Significance Of Tourism Attraction And Social Media Promotion On The Interest Of Return Visit. Tourism and Hospitality International Journal, 18(1), 60-83.
Javed, M., Tučková, Z., & Jibril, A. B. (2020). The Role of Social Media on Tourists’ Behavior: An Empirical Analysis of Millennials from the Czech Republic. Sustainability, 12(18), 7735. doi:10.3390/su12187735
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. doi:10.1016/j.bushor.2009.09.003
Kavoura, A., & Bitsani, E. (2013). E-branding of rural tourism in Carinthia, Austria. Tourism Review, 61(3), 289 - 312.
Kiráľová, A., & Pavlíčeka, A. (2015). Development of Social Media Strategies in Tourism Destination. Procedia - Social and Behavioral Sciences, 175, 358-366. doi:10.1016/j.sbspro.2015.01.1211
Konecnik, M. (2004). Evaluating Slovenia’s Image As A Tourism Destination: A Self-Analysis Process Towards Building A Destination Brand. Brand Management, 11(4), 307–316
Leiper, N. (1995). Tourism Management. Melbourne: RMIT Press.
Mahmoud Atta Al Tawalbeh, A. a. H. A.-R. (2015). The Impact of Marketing-Orientated Pricing on Product Mix Pricing Strategies an Empirical Study on the Mobile Telecommunication Providers in Jordan. International Journal of Economics, Commerce and Management, Vol. III, Issue 1.
Mayo, E. J., & Jarvis, L. P. (1981). The Psychology of Leisure Travel: Effective Marketing and Selling of Travel Services. Journal of Travel Research.
Min, K. S., Martin, D., & Jung, J. M. (2013). Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors. Journal of Business Research, 66(6), 759-764. doi:10.1016/j.jbusres.2011.09.015
Öztamur, D., & Karakadılar, İ. S. (2014). Exploring the Role of Social Media for SMEs: As a New Marketing Strategy Tool for the Firm Performance Perspective. Procedia - Social and Behavioral Sciences, 150, 511-520. doi:10.1016/j.sbspro.2014.09.067
Porter, M. (1996). What is strategy? Harvard Business Review, 74(6), 61–78.
Rahmiati, F., & Winata, A. (2020). Destination Marketing to Improve Domestic Tourists’ Return Intention. International Journal of Applied Sciences in Tourism and Events, 4(2).
Rajagopal. (2008). Point-of-sales promotions and buying stimulation in retail stores. Journal of Database Marketing & Customer Strategy Management, 15(4), 249-266. doi:10.1057/dbm.2008.23
Sheau-Ting, L., Mohammed, A. H., & Weng-Wai, C. (2013). What is the optimum social marketing mix to market energy conservation behaviour: an empirical study. J Environ Manage, 131, 196-205. doi:10.1016/j.jenvman.2013.10.001
Van Hoof, H. B. (1998). Book Reviews : TOURISM DESTINATIONS by Rob Davidson and Robert Maitland. Journal of Travel Research, 37(1), 96–97.
Wang, D., Kotsi, F., Mathmann, F., Yao, J., & Pike, S. (2022). Short break drive holiday destination attractiveness during COVID-19 border closures. Journal of Hospitality and Tourism Management, 51, 568-577. doi:10.1016/j.jhtm.2022.05.013
Wang, J. J., Zhao, X., & Li, J. J. (2013). Group Buying: A Strategic Form of Consumer Collective. Journal of Retailing, 89(3), 338-351. doi:10.1016/j.jretai.2013.03.001
Weathers, D., Sharma, S., & Wood, S. L. (2007). Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods. Journal of Retailing, 83(4), 393-401. doi:10.1016/j.jretai.2007.03.009
Werthner, H., & Ricci, F. (2004). E-commerce and tourism. Communications of the ACM, 47(12), 101-105. doi:10.1145/1035134.1035141
Yin, J., Cheng, Y., Bi, Y., & Ni, Y. (2020). Tourists perceived crowding and destination attractiveness: The moderating effects of perceived risk and experience quality. Journal of Destination Marketing & Management, 18, 100489. doi:10.1016/j.jdmm.2020.100489
Zhang, N., Levä, T., & Hämmäinen, H. (2014). Value networks and two-sided markets of Internet content delivery. Telecommunications Policy, 38(5-6), 460-472. doi:10.1016/j.telpol.2013.03.004
Zheng, X., Luo, J. M., & Shang, Z. (2022). Effect of parasocial relationship on tourist's destination attitude and visit intention. PLoS One, 17(4), e0265259. doi:10.1371/journal.pone.0265259