Pengaruh Kepemimpinan Transformasional terhadap Green Banking dengan Green Organizational Citizenship Behavior sebagai Variabel Intervening dan Kesadaran Lingkungan sebagai Variabel Moderasi
DOI:
https://doi.org/10.26740/jim.v14n2.p328-343Kata Kunci:
environmental awareness, green banking, green organizational citizenship behavior, transformational leadershipAbstrak
This research seeks to examine how transformational leadership influences green banking practices, incorporating green organizational citizenship behavior (GOCB) as a mediating variable and environmental awareness as a moderating factor. The study was carried out at PT Bank BNI Bandung Branch using a quantitative design that combines descriptive and verification approaches. A total of 120 participants were involved, selected through a saturated sampling method. Data collection was conducted through interviews and structured questionnaires, and the analysis employed Structural Equation Modeling–Partial Least Squares (SEM-PLS) to evaluate both measurement and structural models. The findings reveal that transformational leadership exerts a positive and significant impact on both green banking and green organizational citizenship behavior. Furthermore, GOCB is proven to significantly mediate the relationship between transformational leadership and green banking, highlighting the crucial role of employees’ voluntary environmentally responsible actions in reinforcing the implementation of green banking initiatives. On the other hand, environmental awareness does not significantly moderate the relationship between GOCB and green banking, implying that individual awareness alone is insufficient to strengthen organizational environmental practices without adequate structural support and leadership direction. In summary, the study underscores that leadership approaches and organizational behavioral factors play a central role in driving the successful adoption of sustainable banking practices.
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