Pengaruh Persepsi Kemudahan dan Persepsi Manfaat Terhadap Niat Beli Ulang Secara Online dengan Kepuasan sebagai Variabel Intervening
DOI:
https://doi.org/10.26740/bisma.v8n2.p204-217Keywords:
Perceived Ease of Use, Perceived Usefulness, Online Repurchase Intention, Satisfaction.Abstract
The purpose of this study to analyze the effect of perceived ease of use and perceived usefulness on online repurchase intention that mediating of satisfaction variable. Samples taken as many as 210 peoples. Measuring instruments used are questionnaire data analysis using path analysis.The results showed that the perceived ease of use dan perceived usefulness having a positive and significant influence towards satisfaction. Perceived ease of use dan perceived usefulness having a positive and significant effect against online repurchase intention . The satisfaction of having a positive and significant effect against online repurchase intention.References
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Purwohandoko., Sanaji., dan Mustofa, Ali. 2015. The Successful Implementation of E-Budgeting In Public University: A Study at Individual Level. Journal of Advances in Information Technology, Vol.6 No.3 Surabaya
Sarwono, Jonathan. 2012. Path Analisis dengan SPSS: Teori, Aplikasi, Prosedur Analisis untuk Riset Skripsi, Tesis dan Disertasi. Jakarta : PT Gramedia
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Trisnawati, Ella. Suroso, Agus. Dan Kumorohadi, Untung. 2012. Analisis faktor-faktor kunci dari niat pembelian kembali secara online (studi kasus pada konsumen fesh shop). Jurnal Bisnis dan Ekonomi. Vol.19 No. 2 September
Tu, Chien-Chung., Kwoting Fang., and Chwen-Yea Lin 2012.Perceived Ease of Use, Trust, and Satisfaction as Determinants of Loyalty in e-Auction Marketplace.Journal of Computers, VOL. 7, NO. 3, Taiwan
Wen, Chao., Prybutok, Victor R., and Xu, Chenyan2011. œAn Integrated Model for CustomerOnline Repurchase Intention. 2011. Journal of Computer Information Systems. Journal of Computer Information System. (www.iacis.org). Diakses pada tanggal 15 Juli 2015
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www.apjii.or.id. Profil penggunga internet Indonesia 2014. Diakses pada 1 Agustus 2015
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Andriani, Vivi. 2015. Pengaruh Kualitas Situs Jejaring Sosial Terhadap Niat Beli Ulang Secara Online Dengan Kepuasan Sebagai Variabel Intervening. Skripsi tidak diterbitkan. Surabaya. Universitas Negeri Surabaya
Cheung, Christy M., K. Zhu, Lei., Kwong, Timothy., Chan, Gloria W.W., dan Limayem, Moez. 2003. Online consumer behavior: a review and agenda for future research. (ejournal.narotama.ac.id) Diaks espadatanggal6 September 2015
Davis, F. D., 1989. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS quarterly. Volume. 13(3), pp. 319-340.
Har, Lee Chai and Eze, Uchenna Cyril. 2011. Factors influence consumers intention to repurchase online in Malaysia. International Journal of Electronic Commerce Studies.Volume. 2, No.2, pp. 157-164.
Kyauk, Sai Tip. And Chaipoopirutana, Sirion.2014. Factors Influencing Repurchase Intention:A Case Study of Xyz.Com Online Shopping Website in Myanmar.Journal International Conference on Trends in Economic, Humanities and Management. (http://dx.doi.org)
Pavlou, P. A., 2003. Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with The Technology Acceptance Model. International
Journal of Electronic Commerce. Volume 7(3), pp. 69103
Purwohandoko., Sanaji., dan Mustofa, Ali. 2015. The Successful Implementation of E-Budgeting In Public University: A Study at Individual Level. Journal of Advances in Information Technology, Vol.6 No.3 Surabaya
Sarwono, Jonathan. 2012. Path Analisis dengan SPSS: Teori, Aplikasi, Prosedur Analisis untuk Riset Skripsi, Tesis dan Disertasi. Jakarta : PT Gramedia
Siyamtinah dan Hendar. 2015. Meningkatkan Pembelian Ulang Melalui Kepercayaan dan Kepuasan Pada Pembelanjaan Online. ISSN 2302 9791 Vol.2 No.1 Semarang
Somantri, Ating. 2006. Aplikasi Statistika dalam Penelitian. Bandung: Pustaka Setia.
Trisnawati, Ella. Suroso, Agus. Dan Kumorohadi, Untung. 2012. Analisis faktor-faktor kunci dari niat pembelian kembali secara online (studi kasus pada konsumen fesh shop). Jurnal Bisnis dan Ekonomi. Vol.19 No. 2 September
Tu, Chien-Chung., Kwoting Fang., and Chwen-Yea Lin 2012.Perceived Ease of Use, Trust, and Satisfaction as Determinants of Loyalty in e-Auction Marketplace.Journal of Computers, VOL. 7, NO. 3, Taiwan
Wen, Chao., Prybutok, Victor R., and Xu, Chenyan2011. œAn Integrated Model for CustomerOnline Repurchase Intention. 2011. Journal of Computer Information Systems. Journal of Computer Information System. (www.iacis.org). Diakses pada tanggal 15 Juli 2015
www.bisnis.com. 84% konsumen tak puas belanja online.Diakses pada tanggal 03 Maret 2014
www.apjii.or.id. Profil penggunga internet Indonesia 2014. Diakses pada 1 Agustus 2015
www.jpnn.com. Perkembangan bisnis E-Commerce di Indonesia. Diakses pada 28 Maret 2016
Yolanda, Arabella. 2013. Pengaruh Persepsi Manfaat, Persepsi Kemudahaan, Persepsi Kenyamanan, Dan Norma Subjektif Terhadap Minat Menggunakan Electronic Commerce (E-commerce. Jurnal Ilmiah Mahasiswa FEB. Vol.2 No.2 Malang.
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Published
2018-02-27
How to Cite
Basyar, K., & Sanaji, S. (2018). Pengaruh Persepsi Kemudahan dan Persepsi Manfaat Terhadap Niat Beli Ulang Secara Online dengan Kepuasan sebagai Variabel Intervening. BISMA (Bisnis Dan Manajemen), 8(2), 204–217. https://doi.org/10.26740/bisma.v8n2.p204-217
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