The role of technology acceptance model factors on purchase intention in e-commerce
DOI:
https://doi.org/10.26740/bisma.v14n2.p160-176Keywords:
attitude toward to use, e-commerce, intention to purchase, perceived ease of use, perceived usefulnessAbstract
The number of Indonesian e-commerce users has increased in recent years. Supported by escalated of information technology, higher mobile phone users, and online shopping trend, it continue to increase exponentially. This study aims to determine the effect of perceived usefulness and ease of use on the intention to purchase of e-commerce users, which is supported by the theory of the Technology Acceptance Model (TAM). The respondents are 338 students. This study uses Confirmatory Factor Analysis (CFA) to determine the validity and reliability of the construct and Partial Least Square (PLS) in testing the relationship between the variables. The findings depicted that perceived ease of use has a significant influence on attitude toward e-commerce and intention to purchase, attitude toward e-commerce significantly affects the intention to purchase, and perceived usefulness has a significant influence on attitude toward e-commerce, but not supported influence on intention to purchase. The managerial implication of this research is that the e-commerce companies in Indonesia can pay attention to the variables that become the factors in the acceptance of e-commerce to build and achieve better corporate goals.
References
Abdillah, W., Hartono, J., & Prabantini, D. (2015). Partial Least Square (PLS): Alternatif Structural Equation Modeling (SEM) dalam Penelitian Bisnis (Edisi 1). Yogyakarta: Andi Offset.
Adhiputra, M. W. (2015). Aplikasi Technology Acceptance Model terhadap Pengguna Layanan Internet Banking. Jurnal Bisnis dan Komunikasi, 2(1), 52-63.
Adinata, K. J., & Yasa, N. N. K. (2018). Pengaruh Kepercayaan, Persepsi Harga, dan Sikap Terhadap Niat Beli Kembali di Situs Lazada. E-Jurnal Manajemen UNUD, 7(8), 4153-4180. https://doi.org/10.24843/EJMUNUD.2018.v07.i08.p05.
Aghdaie, S. F. A., Piraman, A., & Fathi, S. (2011). An Analysis of Factors Affecting the Consumer's Attitude of Trust and Their Impact on Internet Purchasing Behavior. International Journal of Business Social Science, 2(23), 147-158.
Ain, N., & Ratnasari, R. T. (2015). Pengaruh Citra Merek melalui Sikap Konsumen terhadap Niat Beli Ulang pada Produk Busana Muslim Zoya di Surabaya. Jurnal Ekonomi Syariah Teori dan Terapan, 2(7), 553-569. https://doi.org/10.20473/vol2iss20157pp553-569.
Ajzen, I., & Fishbein, M. (1980). Understanding Attitude and Predicting Social Behavior. New York: Prentice-Hall.
Anjelina. (2018). Persepsi Konsumen pada Penggunaan E-Money. Journal of Applied Managerial Accounting, 2(2), 219-231. https://doi.org/10.30871/jama.v2i2.934.
Aprilisya, N. P. E., Yasa, K., Nyoman, N., & Giantari, I. G. A. K. (2017). Peran Sikap Memediasi Pengaruh Pemasaran Hijau Terhadap Niat Beli Produk Ramah Lingkungan. E-Jurnal Manajemen UNUD, 6(4), 1701-1728.
Ardyanto, D., Susilo, H., & Riyadi. (2015). Pengaruh Kemudahan dan Kepercayaan Menggunakan E-Commerce terhadap Keputusan Pembelian Online (Survei pada Konsumen www.petersaysdenim.com). Jurnal Administrasi Bisnis, 22(1), 1-8.
Basyar, K., & Sanaji. (2018). Pengaruh Persepsi Kemudahan dan Persepsi Manfaat terhadap Niat Beli Ulang secara Online dengan Kepuasan sebagai Variabel Intervening. Bisnis dan Manajemen (BISMA), 8(2), 204-217. https://doi.org/10.26740/bisma.v8n2.p204-217.
Budiantara, M., Gunawan, H., & Utami, E. S. (2019). Perceived Usefulness, Perceived Ease of Use, Trust in Online Store, Perceived Risk sebagai Pemicu Niat Beli Online pada Produk UMKM “Made in Indonesia” Melalui Penggunaan E-Commerce Marketplace. Jurnal Riset Akuntansi Mercu Buana, 5(1), 19-27. https://doi.org/10.26486/jramb.v5i1.783.
Damayanti, V. (2019). Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Purchase Intention Mmelalui Brand Image sebagai Variabel Intervening pada Mahasiswa UST Yogyakarta Pengguna Shopee. Jurnal Ilmiah Ekonomi Dan Bisnis, 16(2), 99-109. https://doi.org/10.31849/jieb.v16i2.2317.
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008.
Dermawan, A., Amalia, & Sudarmin. (2021). Peran Ibu-Ibu dalam Mewaspadai Penipuan Belanja Online di Media Sosial. Community Development Journal: Jurnal Pengabdian Masyarakat, 2(2), 214-218. https://doi.org/10.31004/cdj.v2i2.1689.
Filgueiras, V. A. (2022). Trabalho, Tecnologias Da Informação E Comunicação E Condições De Vida: Tecnologia Para Que(M)? “Novas” Empresas E “Velha” Exploração Do Trabalho. Revista Katálysis, 25(1), 6-10. https://doi.org/10.1590/1982-0259.2022.e84365.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and behaviour: An introduction to theory and research. Massachusetts: Addison-Wesley.
Ghozali, I. (2013). Aplikasi Analisis Multivariate dengan Program SPSS 21 Update PLS Regresi (7 ed.). Yogyakarta: Badan Penerbit Universitas Diponegoro.
Gusni, G., Hurriyati, R., & Dirgantari, P. D. (2020). Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Attitude dan Actual Usage Go-Pay. Jurnal Manajemen dan Kewirausahaan, 8(1), 22-33. https://doi.org/10.26905/jmdk.v8i1.3892.
Hadikusuma, S., & Jaolis, F. (2019). Pengaruh Social Influence, Perceived Usefulness, Dan Perceived Security Terhadap Continue Use Intention Aplikasi Mobile Payment Ovo Melalui Attitude Towards Using Mobile Payment Sebagai Variabel Intervening Di Kalangan Mahasiswa Fakultas Bisnis Dan Ekonomi Universitas Kristen Petra. Agora, 7(2), 1-6.
Haekal, A., & Widjajanta, B. (2016). Pengaruh Kepercayaan dan Persepsi Risiko terhadap Minat Membeli Secara Online pada Pengunjung Website Classifieds di Indonesia. Journal of Business Management Education, 1(1), 183-195. https://doi.org/10.17509/jbme.v1i1.2287.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (Seventh ed.). New York: Prentice-Hall.
Hair, J. F., Money, A. H., Samouel, P., & Page, M. (2007). Research Methods for Business. Emerald Group Publishing Limited, 49(4), 336-337. https://doi.org/10.1108/et.2007.49.4.336.2.
Hair, J. F., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research. European Business Review, 26, 106-121. https://doi.org/10.1108/EBR-10-2013-0128.
Handaruwati, I. (2020). Analisa Kualitas Pelayanan, Kepercayaan dan Keamanan terhadap Tindakan Pembelian Produk secara Online. Business Innovation Entrepreneurship Journal, 2(4), 218-223. https://doi.org/10.35899/biej.v2i4.165.
Hasbullah, N. A., Osman, A., Abdullah, S., Salahuddin, S. N., Ramlee, N. F., & Soha, H. M. (2016). The Relationship of Attitude, Subjective Norm and Website Usability on Consumer Intention to Purchase Online: An Evidence of Malaysian Youth. Procedia Economics and Finance, 35, 493-502. https://doi.org/10.1016/S2212-5671(16)00061-7.
Hidayatullah, S., Waris, A., & Devianti, R. C. (2018). Perilaku Generasi Milenial dalam Menggunakan Aplikasi Go-Food. Jurnal Manajemen dan Kewirausahaan, 6(2), 240-249. https://doi.org/10.26905/jmdk.v6i2.2560.
Hsu, C. L., Lin, J. C. C., & Chiang, H. S. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69-88. https://doi.org/10.1108/10662241311295782.
I’tishom, M. F., Martini, S., & Novandari, W. (2020). Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Persepsi Risiko dan Persepsi Harga terhadap Sikap serta Keputusan Konsumen untuk Menggunakan Go-Pay. Jurnal Ekonomi, Bisnis, dan Akuntansi, 22(4), 514-532. https://doi.org/10.32424/jeba.v22i4.1793.
Indarsin, T., & Ali, H. (2017). Attitude toward Using M-commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta–Indonesia. Saudi Journal of Business and Management Studies, 2(11), 995-1007. https://doi.org/10.21276/sjbms.2017.2.11.7.
Iriani, S. S., & Andjarwati, A. L. (2020). Analysis of Perceived Usefulness, Perceived Ease of Use, and Perceived Risk toward Online Shopping in the Era of Covid-19 Pandemic. Systematic Reviews in Pharmacy, 11(12), 313-320. https://doi.org/10.31838/srp.2020.12.50.
Jamaludin, A., & Ahmad, F. (2013). Investigating the Relationship between Trust and Intention to Purchase Online. Business Management Horizons, 1(1), 1-9. https://doi.org/10.5296/bmh.v1i1.3253.
Karnadjaja, C. C., Tulipa, D., & Lukito, R. S. H. (2017). Pengaruh Persepsi Risiko, Manfaat, dan Kemudahan Penggunaan terhadap Minat Belanja Online melalui Kepercayaan dan Sikap pada Konsumen Zalora di Surabaya. Kajian Ilmiah Mahasiswa Manajemen, 6(2), 116-130.
Keller, K. L., & Kotler, P. (2012). Dirección de Marketing. Mexico: Pearson.
Kim, M.-J., Chung, N., & Lee, C.-K. (2011). The Effect of Perceived Trust on Electronic Commerce: Shopping Online for Tourism Products and Services in South Korea. Tourism Management, 32(2), 256-265. https://doi.org/10.1016/j.tourman.2010.01.011.
Kucukusta, D., Law, R., Besbes, A., & Legohérel, P. (2015). Re-examining perceived usefulness and ease of use in online booking: The case of Hong Kong online users. International Journal of Contemporary Hospitality Management, 27(2), 185-198. https://doi.org/10.1108/IJCHM-09-2013-0413.
Kumala, D. C., Pranata, J. W., & Thio, S. (2020). Pengaruh Perceived Usefulness, Perceived Ease of Use, Trust, dan Security terhadap Minat Penggunaan Gopay pada Generasi X di Surabaya. Jurnal Manajemen Perhotelan, 6(1), 19-29. https://doi.org/10.9744/jmp.6.1.19-29.
Le, H. B. H., Ngo, C. T., Trinh, T. T. H., & Nguyen, T. T. P. (2020). Factor Affecting Customers' Decision to Use Mobile Banking Service: A Case of Thanh Hoa Province, Vietnam. The Journal of Asian Finance, Economics, and Business, 7(2), 205-212. https://doi.org/10.13106/jafeb.2020.vol7.no2.205.
Lee, C.-Y., Tsao, C.-H., & Chang, W.-C. (2015). The Relationship Between Attitude Toward Using and Customer Satisfaction with Mobile Application Services: An Empirical Study From The Life Insurance Industry. Journal of Enterprise Information Management, 28(5), 680-697. https://doi.org/10.1108/JEIM-07-2014-0077.
Letchumanan, M., & Muniandy, B. (2013). Migrating to E‐Book: A Study on Perceived Usefulness and Ease of Use. Library Hi Tech News, 30(7), 10-16. https://doi.org/10.1108/LHTN-05-2013-0028.
Liébana-Cabanillas, F., Higueras-Castillo, E., Molinillo, S., & Montañez, M. R. (2018). Assessing the Role of Risk and Trust in Consumers’ Adoption of Online Payment Systems. International Journal of Information Systems Software Engineering for Big Companies (IJISEBC), 5(2), 99-113.
Lim, Y. J., Osman, A., Salahuddin, S. N., Romle, A. R., & Abdullah, S. (2016). Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention. Procedia Economics Finance, 35, 401-410. https://doi.org/10.1016/S2212-5671(16)00050-2.
Luthfihadi, M., & Dhewanto, W. (2013). Technology Acceptance of E-commerce in Indonesia. International Journal of Engineering Innovation Management, 3(1), 9-18.
Moses, P., Wong, S. L., Bakar, K. A., & Mahmud, R. (2013). Perceived Usefulness and Perceived Ease of Use: Antecedents of Attitude towards Laptop Use among Science and Mathematics Teachers in Malaysia. The Asia-Pacific Education Researcher, 22(3), 293-299. https://doi.org/10.1007/s40299-012-0054-9.
Newzoo. (2021). Negara Teratas menurut Pengguna Ponsel Cerdas. Retrieved September 20, 2021 from https://newzoo.com/insights/rankings/top-countries-by-smartphone-penetration-and-users/.
Nguyen, O. T. (2020). Factors Affecting the Intention to Use Digital Banking in Vietnam. The Journal of Asian Finance, Economics,Business, 7(3), 303-310. https://doi.org/10.13106/jafeb.2020.vol7.no3.303.
Nugraha, T. W., Udayana, I. B. N., & Lukitaningsih, A. (2021). Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Subjective Norm terhadap Purchase Intention melalui Attitude Pengguna OLX (Studi Kasus: Pada Mahasiswa UST Yogyakarta). Jurnal Bingkai Ekonomi (JBE), 6(2), 12-27. https://doi.org/10.54066/jbe.v6i2.102.
Octaviani, L., & Sudrajat, A. (2016). Fenomena Perilaku Belanja Online Sebagai Alternatif Pilihan Konsumsi Di Kalangan Mahasiswa Universitas Negeri Surabaya. Paradigma Journal of Sociological Studies, 4(03), 1-6.
Perangin-angin, W. A., Respati, A. D., & Kusumawati, M. D. (2016). Pengaruh Perceived Usefulness dan Perceived Ease Of Use terhadap Attitude Toward Using E-Faktur. Jurnal Riset Ekonomi dan Manajemen, 16(2), 307-322. http://dx.doi.org/10.17970/jrem.16.1602010.ID.
Prayogo, C., Ellitan, L., & Muljani, N. (2021). Pengaruh Perceived Usefulness, Perceived Risk dan Perceived Ease of Use terhadap Interest Online Purchase yang Dimediasi Consumer Attitude pada Aplikasi Dealjava di Surabaya. Jurnal Ilmiah Mahasiswa Manajemen (JUMMA), 10(1), 1-15. https://doi.org/10.33508/jumma.v10i1.3195.
Purwianti, L., & Tio, K. (2017). Faktor-Faktor yang Mempengaruhi Behavioural Intention. Jurnal Manajemen Maranatha, 17(1), 15-32. https://doi.org/10.28932/jmm.v17i1.415.
Putranto, A. M., & Pramudiana, Y. (2015). Pengaruh Faktor-Faktor Dalam Modifikasi Unified Theory Of Acceptance And Use of Technology 2 Terhadap Perilaku Konsumen Dalam Mengadopsi Layanan Wifi PT. XYZ Area Jakarta. E-Proceeding of Management, 2(2), 1085-1094.
Putrevu, S., & Lord, K. R. (1994). Comparative and noncomparative advertising: Attitudinal effects under cognitive and affective involvement conditions. Journal of Advertising, 23(2), 77-91. https://doi.org/10.1080/00913367.1994.10673443.
Putri, R. A., & Devita, V. D. (2021). Peta Persaingan E-commerce Q3 2021. Retrieved September 23 2021, from https://iprice.co.id/trend/insights/report-peta-persaingan-e-commerce-q3-2021/.
Putro, H., & Haryanto, B. (2015). Factors Affecting Purchase Intention of Online Shopping in Zalora Indonesia. Journal of Economics, Management and Trade, 9(1), 1-12. https://doi.org/10.9734/BJEMT/2015/18704.
Rukmiyati, N. M. S., & Budiartha, I. K. (2016). Pengaruh Kualitas Sistem Informasi, Kualitas Informasi dan Perceived Usefulness pada Kepuasan Pengguna Akhir Software Akuntansi (Studi Empiris pada Hotel Berbintang di Provinsi Bali). E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 5(1), 115-142.
Salim, M., Alfansi, L., Darta, E., Anggarawati, S., & Amin, A. (2019). Indonesian Millenials Online Shopping Behavior. International Review of Management Marketing, 9(3), 41. https://doi.org/10.32479/irmm.7684.
Sarika, K., Preeti, S., Shilpy, S., & Sukanya, S. (2016). A Study of Adoption Behavior for Online Shopping: An Extension of TAM Model. International Journal Advances in Social Science and Humanities, 4(7), 11-22.
Saripah, Putri, A. A., & Darwin, R. (2016). Pengaruh Kepercayaan, Persepsi Kebermanfaatan, Persepsi Risiko dan Kepuasan Wajib Pajak Terhadap Penggunaan e-filling bagi Wajib Pajak Orang Pribadi di KPP Pratama Pekanbaru Tampan Tahun 2015. Jurnal Akuntansi dan Ekonomika, 6(2), 134-149.
Sianadewi, J. H., Widyarini, L. A., & Wibowo, W. (2017). Pengaruh Perceived Social Presence, Perceived Ease of Use, Perceived Usefulness, dan Attitude towards Online Shopping terhadap Niat Beli pada Jakarta Notebook.com. Kajian Ilmiah Mahasiswa Manajemen, 6(2), 104-115.
Singh, P., Keswani, S., Shilpy, S., & Sharma, S. (2016). A Study of Adoption Behavior for Online Shopping: An Extension of TAM Model. IJASSH: International Journal Advances in Social Science and Humanities, 4(7), 11-22.
Soebagyo, T. (2014). Analisa Pengaruh Store Image Terhadap Purchase Intention di Toserba “Ramai” Ngawi. Jurnal Manajemen Pemasaran, 1(2), 1-9.
Suhir, M. (2014). Pengaruh Persepsi Risiko, Kemudahan dan Manfaat terhadap Keputusan Pembelian secara Online (Survei terhadap Pengguna Situs Website www.kaskus.co.id). Jurnal Administrasi Bisnis, 8(1), 4.
Suki, N. M., & Suki, N. M. (2011). Exploring the Relationship Between Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Attitude and Subscribers’ Intention towards Using 3G Mobile Services. Journal of Information Technology Management, 22(1), 1-7.
Suleman, D. (2018). Faktor Penentu Keputusan Konsumen Indonesia Memilih Tempat Belanja Di sebuah E-Commerce (Theory of Planned Behavior). Jurnal Doktor Manajemen, 1(2), 1-9. http://dx.doi.org/10.22441/jdm.v1i2.4120.
Suleman, D., Zuniarti, I., & Sabil. (2019). Consumer Decisions Toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust. Management Dynamics in the Knowledge Economy, 7(2), 133-146. http://doi.org/10.25019/MDKE/7.2.01.
Susilawati, A. D., & Fr, D. A. (2018). Dampak Perilaku Konsumen Terhadap Penggunaan Akses Situs Online Shop (Studi Kasus Pada Mahasiswa Di Universitas Pancasakti Tegal). CAPITAL: Jurnal Ekonomi dan Manajemen, 1(2), 148-161. http://doi.org/10.25273/capital.v1i2.2321.
Sutomo, D. (2012). Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Perceived Risk terhadap Intention to Transact pada Toko Online di Surabaya. Kajian Ilmiah Mahasiswa Manajemen, 1(1), 30-34.
Sutrisno, T. F. C. W. (2019). Relationship between Total Quality Management Element, Operational Performance and Organizational Performance in Food Production SMEs. Jurnal Aplikasi Manajemen, 17(2), 285-294. http://dx.doi.org/10.21776/ub.jam.2019.017.02.11.
Tahar, A., Riyadh, H. A., Sofyani, H., & Purnomo, W. E. (2020). Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness. The Journal of Asian Finance, Economics, and Business, 7(9), 537-547. https://doi.org/10.13106/jafeb.2020.vol7.no9.537.
Thamizhvanan, A., & Xavier, M. J. (2013). Determinants of Customers' Online Purchase Intention: An Empirical Study in India. Journal of Indian Business Research, 5(1), 17-32. https://doi.org/10.1108/17554191311303367.
Tirtana, I., & Sari, S. P. (2014). Analisis Pengaruh Persepsi Kebermanfaatan, Persepsi Kemudahan dan Kepercayaan terhadap Penggunaan Mobile Banking. Paper presented at the Seminar Nasional dan Call For Paper Program Studi Akuntansi-FEB UMS, 671-688.
Usrah, C.R.A., Habib, M. A. F., & Ratnaningsih, A. P. A. (2022). The Analysis of Mcdonaldization Principles Application in E-Commerce. In 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021), 118-124. https://doi.org/10.2991/assehr.k.220302.018.
Wahyuningtyas, Y. F., & Widiastuti, D. A. (2015). Analisis Pengaruh Persepsi Risiko, Kemudahan dan Manfaat Terhadap Keputusan Pembelian Secara Online. Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha, 23(2), 112-120. https://doi.org/10.32477/jkb.v23i2.163.
Wijaya, J. P., & Berlianto, M. P. (2020). Analisis Perilaku Konsumen terhadap Niat Membeli melalui Sikap dan Intention to Engage pada Media Sosial. Journal of Management Business Review, 17(2), 137-154. https://doi.org/10.34149/jmbr.v17i2.173.
Wilson, N. (2019). The Impact of Perceived Usefulness and Perceived Ease-Of-Use toward Repurchase Intention in the Indonesian E-commerce Industry. Jurnal Manajemen Indonesia, 19(3), 241-249. https://doi.org/10.25124/jmi.v19i3.2412.
Xin, H., Techatassanasoontorn, A. A., & Tan, F. B. (2013). Exploring the Influence of Trust on Mobile Payment Adoption. Paper presented at the Pacific Asia Conference on Information Systems (PACIS), 10, 1-17.
Yolanda, A., & Widijoko, G. (2013). Pengaruh Persepsi Manfaat, Persepsi Kemudahaan, Persepsi Kenyamanan, dan Norma Subjektif terhadap Minat Menggunakan Electronic Commerce (E-Commerce). Jurnal Ilmiah Mahasiswa FEB, 2(2), 1-20.
Yulianita. (2018). Comparison of Generation X and Y: Perceived Usefulness, Perceived Ease of Use, and Subjective Norms on Purchase Intention in E-Commerce. Jurnal Komunikasi Indonesia, 7(2), 140-152. https://doi/org/10.7454/jki.v7i2.9677.
Yunarko, A. M. (2021). Transaksi E-commerce Meningkat hingga Kuartal IV 2020, Tren E-commerce 2021 Diprediksi Tumbuh Positif. Press Release Retrieved May 19, 2021, from https://jetcommerce.co.id/update/transaksi-e-commerce-meningkat-hingga-kuartal-iv-2020-tren-e-commerce-2021-diprediksi-tumbuh-positif/.
Zarrad, H., & Debabi, M. (2012). Online Purchasing Intention: Factors and Effects. International Business Management, 4(1), 37-47. http://dx.doi.org/10.3968/j.ibm.1923842820120401.2115.
Zuelseptia, S., Rahmiati, R., & Engriani, Y. (2018). The Influence of Perceived Risk and Perceived Ease of Use on Consumer's Attitude and Online Purchase Intention. Advances in Economics, Business Management Research, 57, 384-390. https://dx.doi.org/10.2991/piceeba-18.2018.70.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 BISMA (Bisnis dan Manajemen)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright Notice.
The copyright of the received article once accepted for publication shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles.
Abstract views: 1143
,
PDF Downloads: 1552
