The effect of money attitude, subjective norm, perceived behavioural control, and perceived risk on millennial’s saving intention

Nadia Asandimitra; I Made Narsa; Andry Irwanto; Helmi  Ishartanto

doi:10.26740/bisma.v14n1.p1-14

Authors

Nadia Asandimitra Universitas Airlangga
I Made Narsa Universitas Airlangga
Andry Irwanto Universitas Airlangga
Helmi Ishartanto UNC-Kenan Flagler

DOI:

https://doi.org/10.26740/bisma.v14n1.p1-14

Keywords:

theory of planned behavior, saving intention, risk perception, financial literacy

Abstract

The Theory of Planned Behaviour (TPB) has been widely applied in the financial sector. However, no research has investigated the moderating role of financial literacy in saving intention. This study investigates the moderating role of financial literacy in the partial influence of money attitude, subjective norms, perceived behavioural control, and perceived risk on saving intention. According to the Moderated Regression Analysis (MRA) findings, financial literacy moderated the effect of money attitude, subjective norms, and perceived behavioural control on saving intention. On the other hand, financial literacy has not mitigated the effect of perceived risk on saving intention. These findings validate TPB's application in the financial sector by incorporating moderating role of financial literacy. It is also discovered that the millennial generations who participate in this study have good financial literacy.

Author Biographies

Nadia Asandimitra, Universitas Airlangga

Mahasiswa Program Doktor Ilmu Manajemen

Fakultas Ekonomi dan Bisnis

I Made Narsa, Universitas Airlangga

Departemen Akuntansi

Fakultas Ekonomi dan Bisnis

Andry Irwanto, Universitas Airlangga

Departemen Akuntansi

Fakultas Ekonomi dan Bisnis

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