E-Wom Positif dan Sikap Wisatawan dalam Meningkatkan Niat Berkunjung pada Generasi Millenial (Studi pada Geowisata Selo Bonang Kabupaten Jember)
DOI:
https://doi.org/10.26740/jim.v8n3.p1073-1084Keywords:
attitude, e-WOM, visit intention.Abstract
Before conducting tourism activities, prospective tourists will consider several factors including e-WOM, and their attitude towards tourist destinations before carrying out activities that will give rise to the intention of visiting tourist destinations. This study aims to determine the effect of positive eWOM and intention to travel to Selo Bonang Geotourism by using mediating variables from tourist attitudes. This research uses quantitative data. The sampling technique used is non-probability sampling with the type of judgmental sampling. In this study, the sample used was 220 respondents using non-probability sampling techniques. Data is processed using path analysis techniques. The results of this study indicate that positive e-WOM has a positive and significant influence on tourist attitudes, tourist attitudes have a positive and significant effect on visit intention, and positive e-WOM has a positive and significant impact on visit intention, with mediation proven partially.
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Amalia, R., Yahya, A., Nurhalis, N., Idris, S., Mahdi, S., Putra, T. R. I., & Sartiyah, S. (2019). Impact of Electronic Word of Mouth on Tourist Attitude and Intention to Visit Islamic Destinations. Advances in Social Science, Education and Humanities Research, 92(January), 700770.
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Ariana, N., & Sudiarta, I. N. (2006). Impliementasi marketing mix pada masingmasing tahap life cycle pariwisata Bali. Journal Manajemen Pariwisata, 6 (2) . Ar, 85102.
Cahyanti, M. M., & Anjaningrum, W. D. (2018). Meningkatkan Niat Berkunjung Pada Generasi Muda Melalui Citra Destinasi Dan Daya Tarik Kampung Wisata. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 3541.
Cam, L. N. T., Anh, T. T., Moslehpour, M., & Thanh, X. D. T. (2019). Exploring the impact of traditional and electronic word of mouth on travel intention. ACM International Conference Proceeding Series, 2528, 8387.
Chaerunnisaa, D., & Setyowardhani, H. (2013). Analisis Hubungan Electronic Word Of Mouth, Citra Daerah Tujuan Wisata, Sikap Wisatawan Terhadap Daerah Tujuan Wisata, dan Keinginan Berwisata. (Studi Kasus¯: Daerah Istimewa Yogyakarta).
Chen, Y. C., Shang, R. A., & Li, M. J. (2014). The effects of perceived relevance of travel blogs content on the behavioral intention to visit a tourist destination. Computers in Human Behavior, 30, 787799.
Doosti, S., Jalilvand, M. R., Asadi, A., Khazaei Pool, J., & Mehrani Adl, P. (2016). Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists attitude and city image. International Journal of Tourism Cities, 2(2), 137148.
Fakharyan, M. (2012). The influence of online word of mouth communications on tourists attitudes toward Islamic destinations and travel intention: Evidence from Iran. African Journal of Business Management, 6(33), 1038110388.
Gretzel, U., & Yoo, K. H. (2008). Use and Impact of Online Travel Reviews. Information and Communication Technologies in Tourism 2008, 3546.
Hasan, A. (2010). MarketingDari Mulut ke Mulut Words Of MouthMarketing. Yogyakarta: Media Presindo.
Hennig-thurau, T., Eifler, V., Hennig-thurau, T., Gwinner, K. P., & Gremler, D. D. (2004). Electronic Word-Of-Mouth Via Consumer-Opinion Platforms¯: What Motivates Consumers To Articulate Themselves On The Internet¯? 18(1).
Hidayah, N. (2019). Pemasaran Destinasi Pariwisata (1st ed.; Alfabeta, Ed.). Indonesia: Alfabeta Bandung.
Humaira, A., & Wibowo, L. A. (2016). Analisis Faktor Elektronik Word Of Mouth (EWOM) Dalam Memengaruhi Keputusan Berkunjung Wisatawan. Tourism and Hospitality Essentials (THE) Journal, VI(2), 10491060.
Infopol.co.id. 2020. Selo Bonang, Paduan Sejarah Geologi Peradaban Dan Keindahan Panorama Gunung Api Argopuro Purba. (https://www.infopol.co.id/selo-bonang-paduan-sejarah-geologi. Diakses pada 18 Maret 2020).
Jalilvand, M. R., & Samiei, N. (2012). The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TPB). Internet Research, 22(5), 591612.
Krishnapillai, G., & Ying, K. S. (2017). The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter? International Review of Management and Marketing, 7(1), 475483.
Kumparan travel. 2019. tiga produk kemenpar untuk kaum milenial. (https:// kumparan.com/kumparantravel/tiga-produk-kemenpar-untuk-kaum-milenial-apa-saja. Diakses pada 10 Oktober 2019).
Liu, Y.-C., Li, I.-J., Yen, S.-Y., & Sher, P. J. (2018). What Makes Muslim Friendly Tourism? An Empirical Study on Destination Image, Tourist Attitude and Travel Intention. Advances in Management & Applied Economics, 8(5), 17927552.
Na, S. A., Onn, C. Y., & Meng, C. L. (2016). Travel Intentions among Foreign Tourists for Medical Treatment in Malaysia: An Empirical Study. Procedia - Social and Behavioral Sciences, 224(August 2015), 546553.
Nasional.tempo.co. 2017. Jember dinobatkan jadi kota karnaval internasional. (https://nasional.tempo.co/read/893194/jember-dinobatkan-jadi-kota-karnaval-internasional. Diakses pada 11 Oktober 2019).
Pariwisata, D. (2019). Rencana Strategis Pengembangan Pariwisata Jawa Timur 2018-2024. Jawa Timur.
Philip Kotler, K. L. K. (2016). Marketing Management (15e ed.). England: Pearson Education Limited.
Pietro, L. Di, Virgilio, F. Di, & Pantano, E. (2010). Social network for the choice of tourist destination: attitude and behavioural intention. Journal of Hospitality and Tourism Technology, 3(1), 15.
Quintal, V., & Phau, I. (2015). The role of movie images and its impact on destination choice. Tourism Review, 70(2), 97115.
Reza Jalilvand, M., Samiei, N., Dini, B., & Yaghoubi Manzari, P. (2012). Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach. Journal of Destination Marketing and Management, 1(12), 134143.
Rizky, R. M., Kusdi, R., & Yusri, A. (2017). The Impact E-WOM On Destination Image, Attitude Toward Destination And Travel Intention. RJOAS, 1(January), 112118.
Sarwono, J. (2012). Path Analaysis Untuk Riset Skripsi, Tesis dan Disertasi. Jakarta: Elex Media Kumpotindo.
Schiffman, L., & Kanuk, L. L. (2008). Perilaku Konsumen. Jakarta: PT. INDEK.
Suhud, U. (2016). A study to examine the role of environmental motivation and sensation seeking personality to predict behavioral intention in volunteer tourism. 4(January 2015), 1630.
Travel.tempo.com. 2019. Travel Blogger Trinity Membaca Tren Gaya Wisata Generasi Milenial. (https://travel.tempo.co/read/1219372/travel-blogger-trinity-membaca-tren-gaya-wisata-generasi-milenial. Diakses pada 28 November 2019).
Whang, H., Yong, S., & Ko, E. (2016). Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists. Journal of Business Research, 69(2), 631641.
Wijaya, welly frank, & Alversia, Y. (2012). Pengaruh Electronic Word Of Mouth Terhadap Citra Daerah Wisata, Sikap Wisatawan, dan Niat Melakukan Perjalanan Wisata Studi Kasus¯: Pariwisata di Bali dan Phuket. ECo-Buss.
Winarta, V., Rahayu, & Kusumawardhany, P. A. (2016). EWOM Effect On Intention To Visit Raja Ampat Papua (Theory of Planned Behavior). Journal of Business Research.
Yun, Z. S., & Good, L. K. (2007). Developing customer loyalty from e-tail store image attributes. Managing Service Quality: An International Journal, 17(1), 422.
Zakarija Achmat. (2015). Theory of Planned Behavior Masihkah Relevan. Academiaedu, 126.
Zarrad, H., & Debabi, M. (2015). Analyzing the Effect of Electronic Word of Mouth on Tourists attitude toward Destination and Travel Intention. International Research Journal of Social Sciences, 4(4), 5360.
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2020-07-19
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Rahayu, S. L. P. (2020). E-Wom Positif dan Sikap Wisatawan dalam Meningkatkan Niat Berkunjung pada Generasi Millenial (Studi pada Geowisata Selo Bonang Kabupaten Jember). Jurnal Ilmu Manajemen, 8(3), 1073–1084. https://doi.org/10.26740/jim.v8n3.p1073-1084
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