PENGEMBANGAN EKONOMI KREATIF SEKTOR UMKM DI MASA PANDEMI COVID-19

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Published: Nov 25, 2021
DOI: https://doi.org/10.26740/jepk.v9n2.p125-138
Keywords:
Creative Economy, MSME, COVID-19 Pandemic

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Muhammad Hasan
Universitas Negeri Makassar
Aji Noercahyo
Program Studi Pendidikan Ekonomi Universitas Sebelas Maret
Annisa Etika Rani
Program Studi Pendidikan Tata Rias Universitas Negeri Jakarta
Natasha Alief Salshabilla
Program Studi Pendidikan Tata Rias Universitas Negeri Jakarta
Siti Nusaibah Izzati
Program Studi Pendidikan Tata Rias Universitas Negeri Jakarta

Abstract

Pandemi COVID-19 yang melanda dunia berdampak pula pada perekonomian Indonesia. Situasi yang tidak kondusif ini memaksa para pelaku ekonomi kreatif sektor UMKM untuk terus berinovasi dan berkembang agar usaha yang dijalankan tetap bertahan. Tujuan dari kajian ini untuk mengetahui berbagai cara pengembangan ekonomi kreatif sektor UMKM di masa pandemi COVID-19. Riset ini menggunakan pendekatan kualitatif. Data penelitian diperoleh melalui wawancara secara daring dengan pemilik UMKM Sanggar Cicih Griya Rias yang berlokasi di Kemayoran, Jakarta Pusat. Hasil riset ini menunjukkan bahwa terdapat berbagai cara pengembangan ekonomi kreatif sektor UMKM di masa pandemi COVID-19 antara lain dengan memberikan promo dari produk yang ditawarkan, pembaruan produk, meningkatkan pelayanan, dan pemasaran digital.

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How to Cite
Hasan, M., Noercahyo, A., Rani, A. E., Salshabilla, N. A., & Izzati, S. N. (2021). PENGEMBANGAN EKONOMI KREATIF SEKTOR UMKM DI MASA PANDEMI COVID-19. JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN, 9(2), 125–138. https://doi.org/10.26740/jepk.v9n2.p125-138
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Vol. 9 No. 2 (2021)
Section
Articles
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Author Biography

Muhammad Hasan, Universitas Negeri Makassar

Assistant Professor at Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

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