Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

Bintang Jalasena Anoraga; Sri Setyo Iriani

doi:10.26740/bisma.v6n2.p139-147

Authors

Bintang Jalasena Anoraga Universitas Negeri Surabaya
Sri Setyo Iriani Universitas Negeri Surabaya

DOI:

https://doi.org/10.26740/bisma.v6n2.p139-147

Keywords:

purchasing desicion, reference group, lifestyle

Abstract

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

References

Engel, James F, dkk. 1993. Perilaku Konsumen. Edisi Keenam. Jilid 2. Terjemahan oleh Budijanto. 1995. Jakarta: Binarupa Aksara.
Engel, James. F, Roger. D. Blackwell dan Miniard, Paul. W. 1994. Perilaku Konsumen. Edisi Keenam. Jilid I. Jakarta: Binarupa Aksara.
Engel, James F, dkk. 2002. Perilaku Konsumen. Edisi Keenam. Jilid 1. Terjemahan oleh Budijanto. Jakarta: Binarupa Aksara. Ginting, Eka Danta Jaya, dkk. 2005.
Pengambilan Keputusan Membeli Ditinjau dari Gaya Hidup Value Minded. 1 (1): 28-37.
Ghozali, Imam. 2007. Aplikasi Analisis Mulitivariate Dengan Program SPSS. Semarang : Badan Penerbit Universitas Diponegoro
Gonzales A. Ana dan Bello, Laurentino. 2000. The Construct œLifestyle in Market Segmentation the Behaviour of Tourism Consumers. 36 (1): 51-85.
Harmanto, Dwi. 2006. Pengaruh Eksternal Dalam Pengambilan Keputusan Pembelian Honda Jazz Di Daerah Istimewa Yogyakarta.
http://teknologi.inilah.com/ponselfavorit
http://www.samsung.com/TeknologiSamsungGalaxy
http://www.androidindonesia.com/foru m/samsung-galaxy-y
http://www.samsunggalaxysforum.com
http://www.sagoeba.net/2012/10/samsung
http://gultomhans.wordpress.com/2013/01/08/sejarah-smartphone-blackberry-dan-samsung
Harmanto, Dwi. 2006. Pengaruh Eksternal Dalam Pengambilan Keputusan Pembelian. 2 (2): 19-27.
Howard, John A. 2007. A Theory Of Buyer Behavior (Online). http://scholar.google.com
Irawan, Handy. 2009. Karakteristik Gaya Hidup Konsumen Indonesia (Online). http:// www.handiirawan.com
Kasali, Rhenald. 1998. Membidik Pasar Indonesia: Segmentasi, Targeting, dan Positioning. Jakarta: PT. Gramedia Pustaka Utama
Kotler, Philip dan Keller, Kevin. 2007. Manajemen Pemasaran. Jilid 1. Jakarta: Indeks, Kelompok Gramedia
Kotler, Philip dan Keller, Kelvin. 2007. Manajemen Pemasaran. Jilid 2. Jakarta: Indeks, Kelompok Gramedia
Kotler dan Armstrong. 2001. Prinsip-prinsip Pemasaran Jilid II. Jakarta: Erlangga.
Maholtra, Naresh K. 2005. Riset Pemasaran : Pendekatan Terapan. Jilid 1. Klaten: PT. Indeks Kelompok Gramedia
Mandey, L. Silvya. 2009. Pengaruh Faktor Gaya Hidup Terhadap Keputusan Pembelian Konsumen, (Online), 6 (1): 92-100.
Mangkunegara, A.A Anwar Prabu. 2002. Perilaku Konsumen. Edisi Revisi. Bandung: PT. Refika Aditama.
Mowen, John C. & Michael Minor. 2002. Perilaku Konsumen. Edisi kedelapan. Jilid 1. Terjemahan oleh Lina Salim. 2004. Jakarta : Erlangga
Nasr, Mohamed. 2011. Impact of Lifestyle of Pakistani Women on Their Buying. 7 (2): 292-302.
Nugroho, Bhuono A,2005. Memilih Metode Statistik Penelitian dengan SPSS. Penerbit ANDI Yogyakarta.
Santosa, Purbayu dan Ashari. 2005. Analisis Statistik Dengan Microsoft Excel dan SPSS. Andi Offset. Yogyakarta.
Schiffman, Leon G dan Kanuk, Leslie Lazar. 2000. Perilaku Konsumen. Edisi Ketujuh. Terjemahan oleh Zoelkifli Kasip. 2008. Jakarta: PT Indeks.
Sekaran, Uma. 2006. Research Methods For Business. Edisi Empat. Jilid 1 dan 2. Jakarta: Salemba Empat.
Soeratno. Arsyad, L. 2003. Metodologi Penelitian. Edisi Revisi. Yogyakarta: UPP AMP YKPN
Solomon, Michael R. 2007. Consumer Behavior 7th Edition: Buying, Having and Being. New Jersey: Pearson Prentice Hall.
Sugiyono. 2009. Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: CV. Alfabeta
Sumarwan, Ujang. 2002. Perilaku Konsumen : Teori dan Penerapannya dalam Pemasaran. Cetakan Pertama. Bogor : Ghalia Indonesia
Sumarwan, Ujang. 2004. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Cetakan Kedua. Bogor : Ghalia Indonesia
Tim Penyusun. 2006. Panduan Penulisan dan Penilaian Skripsi Universitas Negeri Surabaya. Surabaya : UNESA Press
Tjiptono, Fandy dkk. 2001. Pemasaran Strategi. Yogyakarta : Andi
Yang, Jiaqin. 2007. Social Referece Group influence On Mobile Phone Purchasing Behavior. 5: 319-338.Yi Lin, Long. 2011. The Impact of Lifestyle and Money Attitude on Purchase Decision : The Moderating Effect of Marketing Stimulation. International journal of Advanced Scientific and Technical Research, (Online), 2 (1): 19-37.
Yuliana, Ratna. 2006. Pengaruh gaya hidup terhadap keputusan pembelian pakaian batik tulis danar hadi(studi konsumen wanita pada outlet danar hadi Diponegoro Surabaya). (Online). www.scribd.com.