Pengaruh Perceived Quality Dan Country Of Origin Effect Terhadap Niat Beli Xiaomi Smartphone
DOI:
https://doi.org/10.26740/bisma.v8n1.p50-63Keywords:
perceived quality, country of origin effect, purchase intentionAbstract
Xiaomi smartphone is a smartphone vendors from China newly entered the smartphone market in Indonesia, in contrast to the smartphone with low price and low quality. Xiaomi markets its products
with a premium price and high quality products, positioning as a brand management newcomer. This study aims to analyze and discuss the influence of perceived quality and country of origin effect of the Xiaomi smartphone purchase intention (studies in the visitors of Plaza Marina Surabaya). The population in this study is a person aged 19-50 years old who is visiting Plaza Marina Surabaya. In this study, researcher used 220 samples. Sampling method is a non-probability sampling. Data were analyzed using multiple linear regression. In multiple linear regression analysis results show the influence of variables perceived quality and country of origin effect for the purchase intention in the show of the value of Adjusted R Square of 0.407. From the results of the t test that has been done can be seen that the variable perceived quality and country of origin effect has a significant influence partially on the purchase intention.
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Assael, H. 1998. Customer Behavior and Marketing Action. Boston: PWS-Kent Publishing Company.
Cateora, Philip R dan Graham, John I. 2007. Pemasaran Internasional. Edisi 13 Buku 2. Jakarta: Salemba Empat.
Chen, Yung-Yen dan Kang, Okhee. 2012. œDoes Korean consumers ethnocentrism still affect purchase intention in smartphone industry. International Business Administration, Chinesse CultureUniversity(http://dalab.ie.nthu.edu.tw/dalab_old/Symposium/da13/B8-1%20Does%2, diakses 7 April 2015)
Coelho, Dany.C., Meneses, Raquel F.Ch., Moreira, Maria R.A. 2012. œFactors Influencing Purchase Intention of Private Label Products: The Case of Smartphones, Faculty of Economics, Universidade do Porto Portugal. (http://www.fep.up.pt/docentes/fontes/FCTEGE2008/Publicacoesano3/P9.pdf, diakses pada 26 maret 2015).
Durianto, D. dkk. 2001. Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: Gramedia Pustaka Utama.
Engel, J. F, dkk. 1995. Perilaku Konsumen. Edisi Keenam. Jilid Kedua. Penerjemahan oleh F.X.Budiyanto. Jakarta: Binarupa Aksara.
Ghalandari, Kamal dan Norouzi, Abdollah, 2012. œThe Effect of Country of Origin on Purchase Intention: The Role of Product Knowledge. Journal of Applied Sciences, Engineering and Technology. Vol. 4 (9) : hal 1166-1171.
Ghozali, Imam. 2013. Aplikasi Analisis Multivariate Dengan Program SPSS Semarang: Badan Penerbitan Universitas Diponegoro.
Heriyati, Pantri dan Siek, Teguh Pratomo. 2011. œEffects of Word of Mouth Communication and Perceived Quality on Decision Making Moderated by Gender: Jakarta Blackberry Smartphone Consumers Perspective. Vol. 7 (4) : hal. 329-336.
http://id.techinasia.com, diakses 20 Februari 2015
http://www.detik.com, diakses 23 Februari 2015
http://www.hariangadget.com, diakses 13 Maret 2015
http://www.industrikontan.co.id, diakses 10 Maret 2015
http://www.swa.co.id, diakses 17 Januari 2015
http://www.teknoflas.com, diakses 3 Januari 2015
http://www.techno.okezone.com, diakses 27 Maret 2015
http://www.trendforce.com, diakses 14 April 2015
http://www.wikipedia.com, diakses 2 Maret 2015
http://www.xiaomi.com, diakses 1 April 2015
Kotler, P dan Keller, K. L. 2008. Manajemen Pemasaran. Edisi Kedua belas. Jilid Satu. INDEKS.
Kotler, P dan Keller, K. L. 2009. Manajemen Pemasaran. Edisi Ketigabelas. Jilid Kesatu. Jakarta: Erlangga.
Kotler, Philip dan Amstrong, Gary, 2008. Prinsip-prinsip Pemasaran Edisi 12. Jilid Kesatu. Jakarta: Erlangga.
Kotler, Philip dan Amstrong, Gary, 2008. Prinsip-prinsip Pemasaran Edisi 12. Jilid Kedua. Jakarta: Erlangga.
Lin, Long-Yi dan Chen, Chun-Shuo 2006. œThe influence of the country-of-origin image,product knowledge and product involvementon consumer purchase decisions:an empirical study of insurance and catering services in Taiwan. Journal of consumers marketing. Vol. 23 (5) : hal. 248-265.
Listiana, Erna. 2012. œPengaruh Country Of Origin terhadap Perceived Quality Dengan Moderasi Etnosentris Konsumen. Jurnal Administrasi Bisnis. Vol. 8 (1) : hal. 21-47.
Long, Liang-Jin., Yu, Chen.Y., Shiang, Duan.Y., Jen, N.J. 2013. œGender differences in the relationship between experiential marketing and purchase intention. The journal of international management studies. Vol .8 (1) : hal. 10-19.
Malhotra, N. K 2009.Riset Pemasaran : Pendekatan Terapan. Jilid Kesatu Terjemahan. Jakarta: PT. Indeks.
Mitra, Surya B., Suroso, Agus., Martini, Sri. 2013. œAnalisis pengaruh brand origin, brand credibility, self-image congruence dan high involvement terhadap purchase intention dengan brand knowledge sebagai moderasi brand origin (studi kasus pada handphone cross di purwokerto). (http://jp.feb.unsoed.ac.id/index.php/sca-1/article/viewFile/237/242)
Rangkuti, F. 2004. The Power of Brands: Teknik Mengelola Brand Equity dan Strategi Pengembangan Merek (Plus Analisis Kasus dengan SPSS). Jakarta: PT. Gramedia Pustaka Utama.
Rizwan, Muhammad., Khan, Hira., Saeed, Anam., Muzaffar, Ayesha., Arshad, Umair., Hussain, Muhammad. 2012. œAntecedent of Purchase Intention A Study From Pakistan. Journal of Business and Management. Vol. 23 (4) : hal. 58-66
Sadat, A. M 2009. Brand Belief Strategi Membangun Merek Berbasis Keyakinan. Jakarta: Salemba Empat.
Setiadi, J. Nugroho, 2003. Perilaku konsumen : PT Prinanda media, Jakarta.
Simamora, Bilson. 2005. Panduan Riset Perilaku Konsumen. Jakarta: Gramedia Pustaka Utama.
Somantri ,Ating. 2006. Aplikasi Statistiki dalam Penelitian. Bandung: Putaka Setia.
Sugiyono. 2009. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Sugiyono. 2013. Metode Penelitian Bisnis. Bandung: Alfabeta.
Sumarwan, Ujang. 2011. Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Cetakan Pertama. Edisi Kedua. Bogor: Ghalia Indonesia.
Tjiptono, Fandy. 2008. Strategi Pemasaran. Yogyakarta: Andi.
Veeanne, Fan Wai Yan. 2007. œThe impact of price on country of origin effect toward attitude and purchase intention, Hong KongBaptistUniversity.(http://libsca.hkbu.edu.hk/trsimage/hp/04003519.pdf, diakses 17 April 2015)
Wang, Xuehua dan Yang, Zhilin. 2008. œDoes country-of-origin matter inthe relationship between brandpersonality and purchaseintention in emerging economies? Evidence from Chinas auto industry. International Marketing Review. Vol. 25 (4) : hal 458-474.
Yaseen, Nazia., Tahira, Mariam., Gulzar, Amir., Anwar, Ayesha. 2011. œImpact of brand awareness, perceived quality and customer loyalty on brand profitability and purchase intention : a reseller review. Journal of contemporary research in business. Vol. 3 (8) : hal 833-839.
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Published
2018-05-22
How to Cite
Sari, Y. P. (2018). Pengaruh Perceived Quality Dan Country Of Origin Effect Terhadap Niat Beli Xiaomi Smartphone. BISMA (Bisnis Dan Manajemen), 8(1), 50–63. https://doi.org/10.26740/bisma.v8n1.p50-63
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