Content Analysis of Music Videos on the @Eunike.Tanzil Instagram Account’s Reels in the “Hum Me a Melody” Series
Article Sidebar
Main Article Content
Abstract
This study aims to examine the process of creating musical content and packaging it for the series “Hum Me a Melody.” This qualitative study employed a “ ” approach, with data collection methods including interviews, observation, documentation, and literature review. The data analysis techniques used in this study were data reduction, data presentation, and conclusion. The data was tested for validity through source and technique triangulation. The first finding of the study concerns the content creation process, in which Eunike Tanzil went through the following stages of video and music creation: 1.) Preparation, 2.) Incubation 3.) Illumination 4.) Verification. The points above describe the stages from the emergence of an idea through the problem and solution to finalization. After that, the researcher moved on to a discussion of content packaging, which is divided into three aspects: 1) Visual, 2) Entertainment, and 3) Education. Overall, content packaging addresses the content itself.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Arifah, N. L., & Anggapuspa, M. L. (2023). Pengaruh elemen visual pada konten Instagram rintik sedu dalam meraih engagement audiens. BARIK, 4(3), 141-151.
Damayanti, R. (2018). DIKSI DAN GAYA BAHASA DALAM MEDIA SOSIAL INSTAGRAM.
Felin, F. R., & Damastuti, R. (2022). Analisis Isi Konten Post Akun Instagram@ Menantea. Toko Dalam Membangun Engagement Followers. Jurnal Ilmiah Ilmu Komunikasi Communique, 5(1), 55-69.
Giardana, T. G., & Mubarok, M. H. (2025). Explorasi Komunikasi Dan Edukasi Musik Di Instagram: Studi Etnografi Virtual@ Scwxyz Kepada Gitaris Pemula. CERMIN: Jurnal Penelitian, 9(1), 204-217.
Haidar, N. F., & Martadi, M. (2021). Analisis Konten Visual Post Instagram Riliv Dalam Membentuk Customer Engagement. Barik, 2(2), 121-134.
Husnullail, M., & Jailani, M. S. (2024). Teknik pemeriksaan keabsahan data dalam riset ilmiah. Jurnal Genta Mulia, 15(2), 70-78.
Indrahastuti, T., Sabri, I., Yanuartuti, S., Hidajad, A., & Arifin, S. (2025). Integrating Ki Hajar Dewantara's Philosophical Values and Islamic Legal Principles in the Hudoq Kita Dance Tradition. Madania: Jurnal Kajian Keislaman, 29(2), 285-292.
Meisyaroh, S. (2013). Determinisme Teknologi Masyarakat Dalam Media Sosial. jurnal komunikasi dan bisnis, 1(1).
Suwahyono, A., Sarjoko, M., Kristiandri, D., Winarko, J., & Dewi, V. E. (2023, March). Arrangement Approach to Improve Music Creativity of Keroncong at Vocational School. In International Joint Conference on Arts and Humanities 2022 (IJCAH 2022) (pp. 1662-1667). Atlantis Press.
Kristiandri, D., Dewi, V. E., Sarjoko, M., Winarko, J., & Suwahyono, A. (2021, December). Performance Management Optimization of Virtual Music Concert at SMKN 12 Surabaya. In International Joint Conference on Arts and Humanities 2021 (IJCAH 2021) (pp. 100-106). Atlantis Press.
Moleong, Lexy. J. (2007).metodologi penelitian kualitatif. Bandung : PT Remaja Rosdakarya.
Nasution, A. F. (2023). Metode penelitian kualitatif.
Niam, M. F., Rumahlewang, E., Umiyati, H., Dewi, N. P. S., Atiningsih, S., Haryati, T., ... & Wajdi, F. (2024). Metode penelitian kualitatif.
Ngafifi, M. (2014). Kemajuan Teknologi dan Pola Hidup Manusia dalam Perspektif Sosial Budaya. Journal UNY.
Putro, R. A. (2023). CONCERTO IN G MAJOR FOR VIOLIN 1 ST MOVEMENT KARYA ANTONIO VIVALDI DALAM TINJAUAN BENTUK MUSIK DAN TEKNIK PERMAINAN. Repertoar Journal, 4(1), 26-35.
Rahardjo, M. (2010). Triangulasi dalam penelitian kualitatif.
Ratnasari, D. (2021). Strategi personal branding komposer musik di media sosial (Studi kasus personal branding Alffy Rev di Instagram). Besaung: Jurnal Seni Desain dan Budaya, 6(2).
Retalia, R., Soesilo, T. D., & Irawan, S. (2022). Pengaruh Penggunaan Smartphone Terhadap Interaksi Sosial Remaja. Scholaria: Jurnal Pendidikan Dan Kebudayaan, 12(2), 139–149.
Ridwan, Q. U. (2019). Analisis Video Musik Virtual Akun Komunitas@ Indomusikgram di Media Sosial Instagram. CoverAge: Journal of Strategic Communication, 9(2), 52-57.
Riefsyah, D. A. (2023). Proses Perekaman Produksi Musik Dalam Mata Kuliah “Musik Film, Televisi, Dan Animasi” Oleh Mahasiswa Seni Musik Unesa Dengan Menggunakan Studio One. Repertoar Journal, 4(1), 69-81.
Rijali, A. (2018). Analisis data kualitatif. Alhadharah: Jurnal Ilmu Dakwah, 17(33), 81-95.
Rohidi, Tjetjep Rohendi. Metodologi Penelitian Seni. Semarang: Cipta Prima Nusantara,2011.
Sabri, I., & Yanuartuti, S. (2023). Teori Kreativitas & Pendidikan Kreativitas (Andriyanto (ed.), Pertama). Lakeisha
Sanjaya, D. A. P. (2024). Jingle Gypsum Indoboard Karya Sodo Lanang dalam Tinjauan Kreativitas dan Aransemen. Repertoar Journal, 4(2), 256-263.
Sugiyono, D. (2022). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
Taprial, V., & Kanwar, P. (2012). Understanding social media. Bookboon.
Wisanggeni, O. S., Mulyatno, C. B., & Antony, R. (2024). Analisis Konten Instagram@ Jenniferodelia Sebagai Sarana Pewartaan Musik Gereja Bagi Generasi Muda. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 11(1), 98-107