Sebuah Studi pada Wanita Bekerja: Pengaruh Motivational Factors, Purchase Preferences, dan Tendency Towards Health Consciousness terhadap Purchase Intention Green Cosmetics
DOI:
https://doi.org/10.26740/jim.v9n2.p587-600Keywords:
green cosmetics, motivational factors, purchase preferences, tendency towards health consciousness, working women.Abstract
The study investigated the intention of working women to buy green cosmetic products. In addition, it also analyzes the relationship between motivational factors, purchase preferences, and tendency towards health consciousness on the purchase intention of green cosmetic products. A model was developed to understand the effect of independent variables on the dependent variable. Motivational factors, purchase preferences, and tendency towards health consciousness were considered as independent variables and purchase intention of green cosmetic products as the dependent variable. The survey was conducted using an online questionnaire and collected data from 119 working women. Multiple linear regression in SPSS software was used to analyze the collected data. The results show that motivational factors have no significant effect on the purchase intention of green cosmetics. Meanwhile, purchase preferences and tendency towards health consciousness significantly affect purchase intention of green cosmetics. This study focuses on a group of working women. Future research may involve demographic variables, spending on buying green products, and lifestyle variables. Further research can also use in-depth interviews and focus group discussions on finding out more details regarding the use of green products. The green product is also closely related to the high-involvement product. It becomes interesting to involve it in further research.
References
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Banks, S. (2014). The Relationships Between Preference and Purchase of Brands. Journal of Marketing, 15(2), 145157. https://doi.org/10.2307/1247660
Becker, M. H., Maiman, L. A., Kirscht, J. P., Haefner, D. P., & Drachman, R. H. (1977). The Health Belief Model and Prediction of Dietary Compliance: A Field Experiment. Journal of Health and Social Behavior, 18(4), 348366. https://doi.org/10.2307/2955344
Bhatnagar, A., & Ghose, S. (2004). Segmenting consumers based on the benefits and risks of Internet shopping. Journal of Business Research, 57(12 spec.iss.), 13521360. https://doi.org/10.1016/S0148-2963(03)00067-5
Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2012). Consumer Behavior. Singapore: Cengage Learning Asia Pte Ltd.
Carey, L., & Cervellon, M.-C. (2011). Consumers perceptions of œgreen: Why and how consumers use eco-fashion and green beauty products. Critical Studies in Fashion & Beauty, 2(1&2), 117138. https://doi.org/10.1386/csfb.2.1-2.117
Carlson, J., & OCass, A. (2010). Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites. Journal of Services Marketing, 24(2), 112127. https://doi.org/10.1108/08876041011031091
Chin, J., Jiang, B. C., Mufidah, I., Persada, S. F., & Noer, B. A. (2018). The investigation of consumers behavior intention in using green skincare products: A pro- environmental behavior model approach. Sustainability (Switzerland), 10(11). https://doi.org/10.3390/su10113922
Cleanomic. (2020). 9 Green Beauty Brands Terfavorit. Retrieved April 29, 2021, from Cleanomic.co.id website: https://www.cleanomic.co.id/post/9-green-beauty-brands-terfavorit
Cox, J. C., & Grether, D. M. (1993). The Preference Reversal Phenomenon: Response Mode, Markets and Incentives. Economic Theory, 7(3), 381405. https://doi.org/10.1007/BF01213657
Ghazali, E., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017). Health and cosmetics: Investigating consumers values for buying organic personal care products. Journal of Retailing and Consumer Services, 39, 154163. https://doi.org/10.1016/j.jretconser.2017.08.002
Gould, S. J. (1988). Health and Health Care¯: A Differential Perspective. The Journal of Consumer Affairs, 22(1), 96118. https://doi.org/10.1111/j.1745-6606.1988.tb00215.x
Grace. (2020). 5 Merek Kosmetik Natural yang Usung Konsep Ramah Lingkungan. Retrieved April 29, 2021, from popmama.com website: https://www.popmama.com/life/fashion-and-beauty/grace/kosmetik-ramah-lingkungan/5
Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34(September 2016), 145152. https://doi.org/10.1016/j.jretconser.2016.10.006
Johri, L., & Sahasakmontri, K. (1999). Green Marketing of Cosmetics & Toiletries in Thailand.pdf. 15(3), 265281.
Jones, P. (2021). Top 10 characteristics of successful and creative women. Retrieved June 16, 2021, from thejobnetwork.com website: https://www.thejobnetwork.com/10-traits-of-successful-women/
Katadata. (2019). Jumlah Penduduk Indonesia 2019 Mencapai 267 Juta Jiwa. Retrieved April 23, 2021, from Katadata.co.id website: https://databoks.katadata.co.id/datapublish/2019/01/04/jumlah-penduduk-indonesia-2019-mencapai-267-juta-jiwa
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Khan, S., & Salim, A. (2020). Saudi females buying behavior of green cosmetics: A pertinent motivational aspect. Journal of Marketing Communications, 00(00), 113. https://doi.org/10.1080/13527266.2020.1720268
Khumaira, K., & Restu, R. Y. S. (2018). Hubungan Antara Harga Diri, Citra Tubuh, dan Dukungan Teman Sebaya terhadap Perilaku Konsumtif pada Mahasiswa Konsumen Klinik Perawatan Kecantikan. Journal of Chemical Information and Modeling, 53(9), 16891699.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Harlow: Pearson Education Limited 2016.
Kotler, P., & Amstrong, G. (2011). Principles of Marketing (Vol. 14th ). In Principles of Marketing 14 | Philip Kotler Northwestern University Gary Armstrong University of North Carolina (p. 147). Pearson Prentice Hall.
Lee, H. (2016). Individual and Situational Determinants of U.S. Consumers Buying Behavior of Organic Foods. Journal of International Food and Agribusiness Marketing, 28(2), 117131. https://doi.org/10.1080/08974438.2015.1035471
LiobikienÄ—, G., & BernatonienÄ—, J. (2017). Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review. Journal of Cleaner Production, 162, 109120. https://doi.org/10.1016/j.jclepro.2017.05.204
Liobikiene, G., Mandravickaite, J., & Bernatoniene, J. (2016). Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study. Ecological Economics, 125, 3846. https://doi.org/10.1016/j.ecolecon.2016.02.008
Lombardo, J. (2020). Consumer Preferences & Choice in Economics. Retrieved April 30, 2021, from https://study.com/academy/lesson/consumer-preferences-choice-in-economics.html
Lusina. (2016). Ini Bukti Nyata Wanita Bekerja Lebih Baik ketimbang Pria. Retrieved June 18, 2021, from Kompas.com website: https://lifestyle.kompas.com/read/2016/05/10/110600920/Ini.Bukti.Nyata.Wanita.Bekerja.Lebih.Baik.ketimbang.Pria
Magnusson, M. K., Arvola, A., Hursti, U. K. K., Åberg, L., & Sjödén, P. O. (2003). Choice of organic foods is related to perceived consequences for human health and to environmentally friendly behaviour. Appetite, 40(2), 109117. https://doi.org/10.1016/S0195-6663(03)00002-3
Martha, M., & Febriyantoro, M. (2019). Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Pembelian Produk Kosmetik Ramah Lingkungan. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis, 3(2), 218227. https://doi.org/10.31311/jeco.v3i2.6117
Melliana, A. (2006). Menjelajah Tubuh Perempuan dan Mitos Kecantikan. Yogyakarta: LKiS Yogyakarta.
Molinillo, S., Vidal-Branco, M., & Japutra, A. (2020). Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain. Journal of Retailing and Consumer Services, 52(January 2019), 101926. https://doi.org/10.1016/j.jretconser.2019.101926
Newman, A., & Japarianto, D. E. (2014). Pengaruh Motivation Terhadap Purchase Intention Dengan Perception Sebagai Variabel Intervening Di Toko Obat Tradisional Ban Seng Tong Surabaya. Jurnal Manajemen Pemasaran Petra, 2(1), 19.
Papalia, D. E., Sterns, H. L., Feldman, R. D., & Camp, C. J. (2007). Adult development and aging (3rd ed.). Boston: McGraw-Hill.
Puh, B. (2016). Consumers Purchase Intentions Towards Natural Cosmetics. Ekonomski Vjesnik / Econviews¯: Review of Contemporary Business, Entrepreneurship and Economic Issues, 29(1), 5364.
Rukmawati, D. R., & Dzulkarnain, I. (2015). Konstruksi Kecantikan Di Kalangan Wanita Karier (Di Kecamatan Lamongan, Kabupaten Lamongan). Dimensi- Journal of Sociology, 8(1). Retrieved from http://journal.trunojoyo.ac.id/dimensi/article/view/3722
Sadiq, M., Adil, M., & Paul, J. (2020). An innovation resistance theory perspective on purchase of eco-friendly cosmetics. Journal of Retailing and Consumer Services, xxx(xxxx), xxx. https://doi.org/10.1016/j.jretconser.2020.102369
Schiffman, L. ., & Kanuk, L. L. (2007). Consumer Behavior (9th edition). New Jersey: Prentice Hall Private Limited Publishing.
Setiadi, N. (2013). Perilaku Konsumen¯: Perspektif Kontemporer Pada Motif, Tujuan, dan Keinginan Konsumen (Vol. V). Jakarta: Kencanca Prenada Media Group.
Sindo. (2012, March 12). Kosmetik œHijau Bukan Mimpi¯: Okezone Lifestyle. Retrieved December 2, 2020, from lifestyle.okezone.com website: https://lifestyle.okezone.com/read/2012/03/12/28/591564/kosmetik-hijau-bukan-mimpi
Sugiyono. (2017). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R&D). CV. Alfabeta.
Sundarambal, K., & Edhayavarman. (2017). a Study on Consumer Preference on Cosmetics Among College Girls With. Paripex- Indian Journal of Research, 6(3), 645648.
Suri, R., & Monroe, K. B. (2003). The Effects of Time Constraints on Consumers Judgments of Prices and Products. Journal of Consumer Research, 30(1), 92104. https://doi.org/10.1086/374696
Tandon, A., Dhir, A., Kaur, P., Kushwah, S., & Salo, J. (2020). Behavioral reasoning perspectives on organic food purchase. Appetite, 154, 104786. https://doi.org/10.1016/j.appet.2020.104786
Trisnawati, F. A., Yulianti, C. H., & Ebtavanny, T. G. (2017). Identifikasi Kandungan Merkuri pada Beberapa Krim Pemutih yang Beredar di Pasaran (Studi dilakukan di Pasar DTC Wonokromo Surabaya). Journal of Pharmacy and Science, 2(2). Retrieved from http://www.ejournal.akfarsurabaya.ac.id/index.php/jps/article/view/79
Weddy, I., & Febrya, V. (2016). Penggunaan œGreen Cosmetic dalam Mewujudkan Perilaku Kesadaran Lingkungan. Ilmu Lingkungan, 10(2), 199203.
Wetzstein, M. (2020). Consumer Preferences (2nd ed., Vol. 6). Routledge. https://doi.org/10.4324/9780203098356-7
White, R. (2021). Wanita Karir¯: Tips Pengembangan Diri 2021. Retrieved June 18, 2021, from raywhite.co.id website: https://www.raywhite.co.id/news/152944wanita-karir-adalah-wanita-yang-luar-biasa
Widiyani, R. (2018, November 26). Ini Nih Tips dari Bu Polwan Soal Memilih Kosmetik Aman. Retrieved January 14, 2021, from health.detik.com website: https://health.detik.com/berita-detikhealth/d-4317107/ini-nih-tips-dari-bu-polwan-soal-memilih-kosmetik-aman
Wu, J. J., Chen, Y. H., & Chung, Y. S. (2010). Trust factors influencing virtual community members: A study of transaction communities. Journal of Business Research, 63(910), 10251032. https://doi.org/10.1016/j.jbusres.2009.03.022
Xie, B., Wang, L., Yang, H., Wang, Y., & Zhang, M. (2015). Consumer perceptions and attitudes of organic food products in Eastern China. British Food Journal, 117(3), 11051121. https://doi.org/10.1108/BFJ-09-2013-0255
Yadav, R. (2016). Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation. Journal of Retailing and Consumer Services, 33, 9297. https://doi.org/10.1016/j.jretconser.2016.08.008
Yohana. (2020, March 22). Pertarungan Industri Kosmetik dengan Budaya Indonesia Yonulis. Retrieved December 2, 2020, from yonulis.com website: https://yonulis.com/2020/03/22/pertarungan-industri-kosmetik-dengan-budaya-indonesia/
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 222. https://doi.org/10.1177/002224298805200302
Arum, N. (2019). 8 Rekomendasi Brand Kecantikan yang Ramah Lingkungan. Ada Kosmetik yang Kemasannya dari Bambu Lo! Retrieved April 29, 2021, from hipwee website: https://www.hipwee.com/style/kosmetik-ramah-lingkungan/
Banks, S. (2014). The Relationships Between Preference and Purchase of Brands. Journal of Marketing, 15(2), 145157. https://doi.org/10.2307/1247660
Becker, M. H., Maiman, L. A., Kirscht, J. P., Haefner, D. P., & Drachman, R. H. (1977). The Health Belief Model and Prediction of Dietary Compliance: A Field Experiment. Journal of Health and Social Behavior, 18(4), 348366. https://doi.org/10.2307/2955344
Bhatnagar, A., & Ghose, S. (2004). Segmenting consumers based on the benefits and risks of Internet shopping. Journal of Business Research, 57(12 spec.iss.), 13521360. https://doi.org/10.1016/S0148-2963(03)00067-5
Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2012). Consumer Behavior. Singapore: Cengage Learning Asia Pte Ltd.
Carey, L., & Cervellon, M.-C. (2011). Consumers perceptions of œgreen: Why and how consumers use eco-fashion and green beauty products. Critical Studies in Fashion & Beauty, 2(1&2), 117138. https://doi.org/10.1386/csfb.2.1-2.117
Carlson, J., & OCass, A. (2010). Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites. Journal of Services Marketing, 24(2), 112127. https://doi.org/10.1108/08876041011031091
Chin, J., Jiang, B. C., Mufidah, I., Persada, S. F., & Noer, B. A. (2018). The investigation of consumers behavior intention in using green skincare products: A pro- environmental behavior model approach. Sustainability (Switzerland), 10(11). https://doi.org/10.3390/su10113922
Cleanomic. (2020). 9 Green Beauty Brands Terfavorit. Retrieved April 29, 2021, from Cleanomic.co.id website: https://www.cleanomic.co.id/post/9-green-beauty-brands-terfavorit
Cox, J. C., & Grether, D. M. (1993). The Preference Reversal Phenomenon: Response Mode, Markets and Incentives. Economic Theory, 7(3), 381405. https://doi.org/10.1007/BF01213657
Ghazali, E., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017). Health and cosmetics: Investigating consumers values for buying organic personal care products. Journal of Retailing and Consumer Services, 39, 154163. https://doi.org/10.1016/j.jretconser.2017.08.002
Gould, S. J. (1988). Health and Health Care¯: A Differential Perspective. The Journal of Consumer Affairs, 22(1), 96118. https://doi.org/10.1111/j.1745-6606.1988.tb00215.x
Grace. (2020). 5 Merek Kosmetik Natural yang Usung Konsep Ramah Lingkungan. Retrieved April 29, 2021, from popmama.com website: https://www.popmama.com/life/fashion-and-beauty/grace/kosmetik-ramah-lingkungan/5
Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34(September 2016), 145152. https://doi.org/10.1016/j.jretconser.2016.10.006
Johri, L., & Sahasakmontri, K. (1999). Green Marketing of Cosmetics & Toiletries in Thailand.pdf. 15(3), 265281.
Jones, P. (2021). Top 10 characteristics of successful and creative women. Retrieved June 16, 2021, from thejobnetwork.com website: https://www.thejobnetwork.com/10-traits-of-successful-women/
Katadata. (2019). Jumlah Penduduk Indonesia 2019 Mencapai 267 Juta Jiwa. Retrieved April 23, 2021, from Katadata.co.id website: https://databoks.katadata.co.id/datapublish/2019/01/04/jumlah-penduduk-indonesia-2019-mencapai-267-juta-jiwa
Kemenperin. (2018, March 20). Kemenperin: Industri Kosmetik Nasional Tumbuh 20%. Retrieved December 2, 2020, from Kemenperin.go.id website: https://kemenperin.go.id/artikel/18957/Industri-Kosmetik-Nasional-Tumbuh-2018
Khan, S., & Salim, A. (2020). Saudi females buying behavior of green cosmetics: A pertinent motivational aspect. Journal of Marketing Communications, 00(00), 113. https://doi.org/10.1080/13527266.2020.1720268
Khumaira, K., & Restu, R. Y. S. (2018). Hubungan Antara Harga Diri, Citra Tubuh, dan Dukungan Teman Sebaya terhadap Perilaku Konsumtif pada Mahasiswa Konsumen Klinik Perawatan Kecantikan. Journal of Chemical Information and Modeling, 53(9), 16891699.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Harlow: Pearson Education Limited 2016.
Kotler, P., & Amstrong, G. (2011). Principles of Marketing (Vol. 14th ). In Principles of Marketing 14 | Philip Kotler Northwestern University Gary Armstrong University of North Carolina (p. 147). Pearson Prentice Hall.
Lee, H. (2016). Individual and Situational Determinants of U.S. Consumers Buying Behavior of Organic Foods. Journal of International Food and Agribusiness Marketing, 28(2), 117131. https://doi.org/10.1080/08974438.2015.1035471
LiobikienÄ—, G., & BernatonienÄ—, J. (2017). Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review. Journal of Cleaner Production, 162, 109120. https://doi.org/10.1016/j.jclepro.2017.05.204
Liobikiene, G., Mandravickaite, J., & Bernatoniene, J. (2016). Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study. Ecological Economics, 125, 3846. https://doi.org/10.1016/j.ecolecon.2016.02.008
Lombardo, J. (2020). Consumer Preferences & Choice in Economics. Retrieved April 30, 2021, from https://study.com/academy/lesson/consumer-preferences-choice-in-economics.html
Lusina. (2016). Ini Bukti Nyata Wanita Bekerja Lebih Baik ketimbang Pria. Retrieved June 18, 2021, from Kompas.com website: https://lifestyle.kompas.com/read/2016/05/10/110600920/Ini.Bukti.Nyata.Wanita.Bekerja.Lebih.Baik.ketimbang.Pria
Magnusson, M. K., Arvola, A., Hursti, U. K. K., Åberg, L., & Sjödén, P. O. (2003). Choice of organic foods is related to perceived consequences for human health and to environmentally friendly behaviour. Appetite, 40(2), 109117. https://doi.org/10.1016/S0195-6663(03)00002-3
Martha, M., & Febriyantoro, M. (2019). Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Pembelian Produk Kosmetik Ramah Lingkungan. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis, 3(2), 218227. https://doi.org/10.31311/jeco.v3i2.6117
Melliana, A. (2006). Menjelajah Tubuh Perempuan dan Mitos Kecantikan. Yogyakarta: LKiS Yogyakarta.
Molinillo, S., Vidal-Branco, M., & Japutra, A. (2020). Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain. Journal of Retailing and Consumer Services, 52(January 2019), 101926. https://doi.org/10.1016/j.jretconser.2019.101926
Newman, A., & Japarianto, D. E. (2014). Pengaruh Motivation Terhadap Purchase Intention Dengan Perception Sebagai Variabel Intervening Di Toko Obat Tradisional Ban Seng Tong Surabaya. Jurnal Manajemen Pemasaran Petra, 2(1), 19.
Papalia, D. E., Sterns, H. L., Feldman, R. D., & Camp, C. J. (2007). Adult development and aging (3rd ed.). Boston: McGraw-Hill.
Puh, B. (2016). Consumers Purchase Intentions Towards Natural Cosmetics. Ekonomski Vjesnik / Econviews¯: Review of Contemporary Business, Entrepreneurship and Economic Issues, 29(1), 5364.
Rukmawati, D. R., & Dzulkarnain, I. (2015). Konstruksi Kecantikan Di Kalangan Wanita Karier (Di Kecamatan Lamongan, Kabupaten Lamongan). Dimensi- Journal of Sociology, 8(1). Retrieved from http://journal.trunojoyo.ac.id/dimensi/article/view/3722
Sadiq, M., Adil, M., & Paul, J. (2020). An innovation resistance theory perspective on purchase of eco-friendly cosmetics. Journal of Retailing and Consumer Services, xxx(xxxx), xxx. https://doi.org/10.1016/j.jretconser.2020.102369
Schiffman, L. ., & Kanuk, L. L. (2007). Consumer Behavior (9th edition). New Jersey: Prentice Hall Private Limited Publishing.
Setiadi, N. (2013). Perilaku Konsumen¯: Perspektif Kontemporer Pada Motif, Tujuan, dan Keinginan Konsumen (Vol. V). Jakarta: Kencanca Prenada Media Group.
Sindo. (2012, March 12). Kosmetik œHijau Bukan Mimpi¯: Okezone Lifestyle. Retrieved December 2, 2020, from lifestyle.okezone.com website: https://lifestyle.okezone.com/read/2012/03/12/28/591564/kosmetik-hijau-bukan-mimpi
Sugiyono. (2017). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R&D). CV. Alfabeta.
Sundarambal, K., & Edhayavarman. (2017). a Study on Consumer Preference on Cosmetics Among College Girls With. Paripex- Indian Journal of Research, 6(3), 645648.
Suri, R., & Monroe, K. B. (2003). The Effects of Time Constraints on Consumers Judgments of Prices and Products. Journal of Consumer Research, 30(1), 92104. https://doi.org/10.1086/374696
Tandon, A., Dhir, A., Kaur, P., Kushwah, S., & Salo, J. (2020). Behavioral reasoning perspectives on organic food purchase. Appetite, 154, 104786. https://doi.org/10.1016/j.appet.2020.104786
Trisnawati, F. A., Yulianti, C. H., & Ebtavanny, T. G. (2017). Identifikasi Kandungan Merkuri pada Beberapa Krim Pemutih yang Beredar di Pasaran (Studi dilakukan di Pasar DTC Wonokromo Surabaya). Journal of Pharmacy and Science, 2(2). Retrieved from http://www.ejournal.akfarsurabaya.ac.id/index.php/jps/article/view/79
Weddy, I., & Febrya, V. (2016). Penggunaan œGreen Cosmetic dalam Mewujudkan Perilaku Kesadaran Lingkungan. Ilmu Lingkungan, 10(2), 199203.
Wetzstein, M. (2020). Consumer Preferences (2nd ed., Vol. 6). Routledge. https://doi.org/10.4324/9780203098356-7
White, R. (2021). Wanita Karir¯: Tips Pengembangan Diri 2021. Retrieved June 18, 2021, from raywhite.co.id website: https://www.raywhite.co.id/news/152944wanita-karir-adalah-wanita-yang-luar-biasa
Widiyani, R. (2018, November 26). Ini Nih Tips dari Bu Polwan Soal Memilih Kosmetik Aman. Retrieved January 14, 2021, from health.detik.com website: https://health.detik.com/berita-detikhealth/d-4317107/ini-nih-tips-dari-bu-polwan-soal-memilih-kosmetik-aman
Wu, J. J., Chen, Y. H., & Chung, Y. S. (2010). Trust factors influencing virtual community members: A study of transaction communities. Journal of Business Research, 63(910), 10251032. https://doi.org/10.1016/j.jbusres.2009.03.022
Xie, B., Wang, L., Yang, H., Wang, Y., & Zhang, M. (2015). Consumer perceptions and attitudes of organic food products in Eastern China. British Food Journal, 117(3), 11051121. https://doi.org/10.1108/BFJ-09-2013-0255
Yadav, R. (2016). Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation. Journal of Retailing and Consumer Services, 33, 9297. https://doi.org/10.1016/j.jretconser.2016.08.008
Yohana. (2020, March 22). Pertarungan Industri Kosmetik dengan Budaya Indonesia Yonulis. Retrieved December 2, 2020, from yonulis.com website: https://yonulis.com/2020/03/22/pertarungan-industri-kosmetik-dengan-budaya-indonesia/
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 222. https://doi.org/10.1177/002224298805200302
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2021-06-30
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Bella, C. M., & Artanti, Y. (2021). Sebuah Studi pada Wanita Bekerja: Pengaruh Motivational Factors, Purchase Preferences, dan Tendency Towards Health Consciousness terhadap Purchase Intention Green Cosmetics. Jurnal Ilmu Manajemen, 9(2), 587–600. https://doi.org/10.26740/jim.v9n2.p587-600
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