Pengaruh Promosi Islami Terhadap Keputusan Nasabah Memilih Produk Tabungan Emas Di Unit Pegdaian Syariah JMP Surabaya

Authors

  • Novita Sari Prodi S1 Ekonomi Islam Jurusan Ilmu Ekonomi Fakultas Ekonomi Universitas Negeri Surabaya
  • Khusnul Fikriyah Universitas Negeri Surabaya

DOI:

https://doi.org/10.26740/jekobi.v4n1.p186-195

Keywords:

Customer Decisions, Promotion, Gold Savings

Abstract

Abstract

This study aims to determine the effect of Islamic promotion on customer decisions to choose gold savings products at UPS JMP Surabaya. This research uses a quantitative approach with descriptive methods. Researchers used the interview method and used a questionnaire to collect data. And involving 84 respondents who have been tested for validity and reliability. So the results of the simple linear regression test and the results of the t test show if Islamic promotion have an effect on customer decision in choosing gold savings products. It is hoped that the next researchers who take a similar theme, researchers hope to add new variables so that they can provide various kinds of information related to the effect of Islamic promotion on customer decisions in choosing gold savings products, or can expand the subject of this study.

Keywords: Customer Decisions, Promotion, Gold Savings

References

<p>Al-Quran dan terjemahannya</p><p>Ali, K. (2017). Pengaruh Promosi Dan Atribut Produk Terhadap Keputusan Nasabah Dalam Memilih Tabungan Ekasve Pada Bank Eka Kantor Pusat Metro. <em>Jurnal Dinamika</em>, <em>3</em>, 78.</p><p>Amirin, T. (2011). <em>Populasi Dan Sampel Penelitian 4: Ukuran Sampel Rumus Slovin</em>. Erlangga.</p><p>Firmansyah, A. D. M. (2018). <em>Perilaku Konsumen (Sikap dan Pemasaran)</em> (Ke 1). CV Budi Utama.</p><p>Irawan, B. S. dan. (2000). <em>Manajemen Pemasaran Modern</em> (2nd ed.). Liberty.</p><p>Kotler, P dan Amstrong, G. (2008). <em>Prinsip-Prinsip Pemasaran</em> (Ke 12). Erlangga.</p><p>Ramadhanty, R.N dan Fikriyah, K. (2020). Determinan Keputusan Pembelian Jilbab Melalui Online Shop. <em>Jurnal Ekonomika Dan Bisnis Islam</em>, <em>3</em>, 53.</p><p>Riyono, dan Budiharja, G. E. (2016). Pengaruh Kualitas Produk, Harga, Promosi Dan Brand Image Terhadap Keputusan Pembelian Produk Aqua Di Kota Pati. <em>Jurnal STIE Semarang</em>, <em>8</em>, 93.</p><p>Siregar, B. G. (2018). Pengaruh Produk Dan Promosi Terhadap Keputusan Menjadi Nasabah Tabungan Marhamah Pada PT. Bank Sumut Cabang Syariah Padangsidimpuan. <em>Jurnal Penelitian Ilmu-Ilmu Sosial Dan Keislaman</em>, <em>4</em>, 16.</p><p>Sunardi, dan Maftukhah, A. (2015). Pengetahuan Konsumen Dan Keputusan Menjadi Nasabah (Kasus BSM Kan.Cab Pembantu BSD Tanggerang Selatan). <em>Jurnal Islaminomic</em>, <em>6</em>, 42.</p><p>Wawancara dengan Bapak Denyka Arga Diputra Karyawan Penaksir di Unit Pegadaian Syariah Jembatan Merah Plaza Surabaya (20 Juni 2020).</p><p>Wawancara dengan Bapak Hafidi Karyawan Kasir di Unit Pegadaian Syariah Jembatan Merah Plaza Surabaya (20 Juni 2020).</p>

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Published

2021-04-30

How to Cite

Sari, N., & Fikriyah, K. (2021). Pengaruh Promosi Islami Terhadap Keputusan Nasabah Memilih Produk Tabungan Emas Di Unit Pegdaian Syariah JMP Surabaya. Jurnal Ekonomika Dan Bisnis Islam, 4(1), 186–195. https://doi.org/10.26740/jekobi.v4n1.p186-195

Issue

Vol. 4 No. 1 (2021): April

Section

Artikel

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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