Vol. 1 No. 2 (2025): Journal of Applied Digital Business Research

Articles

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  Pengaruh User Experience dan Effort Expectancy Dalam Penerapan Fitur AI Terhadap Service Quality E-Commerce Lazada Studi pada Pengguna Generasi Z di Surabaya

  Carissa Octiara Salsabila,  Universitas Negeri Surabaya,  Indonesia

  392-399

  DOI : https://doi.org/10.26740/digiventure.v1i2.49696
  Abstract views: 190 , PDF downloads: 13

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  Pengaruh Kompetensi Digital dan Kolaborasi Tim terhadap Efektivitas Kampanye Digital VOS

  Habib Muhammad Hidayaturromadlon,  Universitas Negeri Surabaya,  Indonesia

  Ika Diyah Candra Arifah,  Universitas Negeri Surabaya,  Indonesia

  462-477

  DOI : https://doi.org/10.26740/digiventure.v1i2.50376
  Abstract views: 125 , PDF downloads: 9

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  Pengaruh Twin Date Campaign dan Scarcity Marketing terhadap Purchase Intention di E-Commerce XYZ yang Dimediasi oleh Fear of Missing Out

  Marceli Putri Bernandy,  Universitas Negeri Surabaya,  Indonesia

  Ika Diyah Candra Arifah,  Universitas Negeri Surabaya,  Indonesia

  446-461

  DOI : https://doi.org/10.26740/digiventure.v1i2.50503
  Abstract views: 452 , PDF downloads: 37

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  Integrasi Model Penerimaan Teknologi (TAM) dan Kepercayaan dalam Menjelaskan Niat Penggunaan Fitur Buy Online Pick-Up Store (BOPS)

  Ahmad Aslahul Fahmi,  Universitas Negeri Surabaya,  Indonesia

  437-445

  DOI : https://doi.org/10.26740/digiventure.v1i2.50904
  Abstract views: 96 , PDF downloads: 8

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  The Power of ‘Premium’: Perceived Usefulness, Perceived Ease of Use, Perceived Value terhadap Keputusan Pembelian Canva Pro di Kalangan Mahasiswa Surabaya

  Intan Pravda Sari,  Universitas Negeri Surabaya,  Indonesia

  Fresha Kharisma,  Universitas Negeri Surabaya,  Indonesia

  428-436

  DOI : https://doi.org/10.26740/digiventure.v1i2.51049
  Abstract views: 198 , PDF downloads: 14

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  Pengaruh Social Media Use dan Digital Feedback Terhadap Kinerja Karyawan Melalui Kreativitas Karyawan Pada Cafe Kavling DPR Sidoarjo

  Tantry Dwipa Octania,  Universitas Negeri Surabaya,  Indonesia

  412-427

  DOI : https://doi.org/10.26740/digiventure.v1i2.51104
  Abstract views: 105 , PDF downloads: 10

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  Pengaruh Popularitas Influencer dan Flash Sale Discounts Produk Emina di Shopee Live terhadap Impulsive Buying di Generasi Z

  Mutia Nanda Amelia,  Universitas Negeri Surabaya,  Indonesia

  400-411

  DOI : https://doi.org/10.26740/digiventure.v1i2.51112
  Abstract views: 292 , PDF downloads: 24

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  Pengaruh Content Marketing dan Store Atmosphere terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening

  Moh.Masdarul Asrar,  Universitas Negeri Surabaya,  Indonesia

  Fresha Kharisma,  Universitas Negeri Surabaya,  Indonesia

  245-271

  DOI : https://doi.org/10.26740/digiventure.v1i2.51150
  Abstract views: 214 , PDF downloads: 16

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  Analysis of Chatbot Service Quality as an Effort to Improve User Satisfaction Towards PT XYZ Using the Servqual Method

  Muhammad Farhan Akbar Farhan,  Universitas Negeri Surabaya,  Indonesia

  373-391

  DOI : https://doi.org/10.26740/digiventure.v1i2.51194
  Abstract views: 107 , PDF downloads: 8

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  Pengaruh Digital Payment dan Service Quality terhadap Kepuasan Pelanggan pada UKM Soto Ayam Asli Bu No Kota Madiun

  Alfia Puteri Ristias Novitasari,  Universitas Negeri Surabaha,  Indonesia

  363-372

  DOI : https://doi.org/10.26740/digiventure.v1i2.51210
  Abstract views: 139 , PDF downloads: 9

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  Rancang Bangun Pot Tanaman Cerdas Berbasis Iot “UrbanGrow” untuk Pertanian Urban Berkelanjutan

  Royhan Aditya Maulidana,  Universitas Negeri Surabaya,  Indonesia

  Riska Dhenabayu,  Universitas Negeri Surabaya,  Indonesia

  351-362

  DOI : https://doi.org/10.26740/digiventure.v1i2.51224
  Abstract views: 163 , PDF downloads: 13

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  Pengaruh Electronic Word of Mouth (e-WOM), Brand Image dan Social Media Influencer Tasya Farasya terhadap Purchase Decision Produk Wardah di Tiktok Shop

  Lareta Ayu Artantry,  Universitas Negeri Surabaya,  Indonesia

  Fresha Kharisma,  Universitas Negeri Surabaya,  Indonesia

  332-350

  DOI : https://doi.org/10.26740/digiventure.v1i2.51236
  Abstract views: 426 , PDF downloads: 37

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  Brewing Global Connections: How Digital Cross-Cultural Advertising & Brand Awareness Fuels Purchase Intention for Nespresso Coffee

  Regina Dewiyanti Utomo,  Universitas Negeri Surabaya,  Indonesia

  317-331

  DOI : https://doi.org/10.26740/digiventure.v1i2.51277
  Abstract views: 147 , PDF downloads: 21

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  Pengaruh Orientasi Kewirausahaan, Inovasi, dan Pemanfaatan Teknologi Informasi terhadap Kinerja Bisnis Startup Digital Di PT. NobaAR

  Indon Marcheka Muhammad Rifqy,  Universitas Negeri Surabaya,  Indonesia

  305-316

  DOI : https://doi.org/10.26740/digiventure.v1i2.51359
  Abstract views: 117 , PDF downloads: 11

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  Pengaruh eWOM, Persepsi Harga, dan Persepsi Risiko pada Pengguna Garnier Men di Bojonegoro

  Laga Putra Pramudya,  Universitas Negeri Surabaya,  Indonesia

  290-304

  DOI : https://doi.org/10.26740/digiventure.v1i2.51446
  Abstract views: 146 , PDF downloads: 16

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  Pengaruh Key Opinion Leader dan Brand Preference terhadap Loyalitas Pelanggan melalui Mediasi E-WOM Produk Parfum ABC

  Reza Dinda Agustin,  Universitas Negeri Surabaya,  Indonesia

  Ika Diyah Candra Arifah,  Universitas Negeri Surabaya,  Indonesia

  272-289

  DOI : https://doi.org/10.26740/digiventure.v1i2.51728
  Abstract views: 289 , PDF downloads: 11

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