INTEGRASI MODEL PENERIMAAN TEKNOLOGI (TAM) DAN KEPERCAYAAN DALAM MENJELASKAN NIAT PENGGUNAAN FITUR BUY ONLINE PICK-UP STORE (BOPS)

Abstract

Based on the Technology Acceptance Model (TAM) framework, this study aims to analyze the factors influencing the intention to use the Buy Online Pick-Up Store (BOPS) feature within the Alfagift application, specifically focusing on the roles of Perceived Ease of Use, Perceived Usefulness, and Trust. Data were collected from 120 Alfagift users and analyzed using Multiple Linear Regression through SPSS 25 software. The results indicate that Perceived Usefulness has a significant positive influence on the intention to use the BOPS feature, whereas Perceived Ease of Use and Trust were found to have no significant effect on user intention. Furthermore, the research model successfully accounts for 69.4% of the variance in the intention to use the BOPS feature. This research highlights that within the TAM framework, perceived usefulness serves as the primary driver for user adoption in the digital retail context