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  • Customer engagement on live streaming: a socio-technical approach

    Yudha Dwi Nugraha,  Universitas Islam Bandung,  Indonesia
    Annisa Nadiyah Rahmani,  Universitas Islam Bandung,  Indonesia
    Khumairah Khumairah,   Universitas Islam Bandung,  Indonesia
    Hendy Mustiko Aji,  Universiti Malaya,  Malaysia
    107-128
    2024-10-31

    Abstract views: 107 , PDF downloads: 56
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