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• Trust matters: exploring how video and brand attitudes drive purchase intention in food vlog

  Muhammad Nur Fajri,  Universitas Brawijaya,  Indonesia

  Wilopo Wilopo,  Universitas Brawijaya,  Indonesia

  Inggang Perwangsa Nuralam,  Universitas Brawijaya,  Indonesia

  146-168

  2025-04-20

  
  Abstract views: 940 , PDF downloads: 838