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  • Swipe, watch, buy: the hidden power of enjoyment, urgency, and influencers in live shopping

    Gunawan Bata Ilyas,  Sekolah Tinggi Ilmu Ekonomi Amkop ,  Indonesia
    Muh. Fadhel G Bata Ilyas,  Sekolah Tinggi Ilmu Ekonomi Amkop ,  Indonesia
    Yanti Mayasari Ginting,  Universitas Riau,  Indonesia
    Quach Minh Tai,  Leeds Beckett University,  United Kingdom
    Andi Irfan,  Sekolah Tinggi Ilmu Manajemen Lembaga Pendidikan Indonesia Makassar,  Indonesia
    217-242
    2025-04-20

    Abstract views: 348 , PDF downloads: 138
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