Competititve strategy of taxi company in facing environmental changes
DOI:
https://doi.org/10.26740/bisma.v12n1.p66-87Abstract
This study aims to analyze the satisfaction of taxi passengers, the internal and external factors in PT XYZ and formulate the competitive strategy with conventional taxi competitor and online taxi companies. The scope of this research is specifically focused on the competitive strategy in strategic business unit level. This study uses quantitative descriptive approach. The data analysis techniques used are IFE, EFE, IE, and QSPM. The result of this study on the analysis of EFE, PT XYZ shows that the highest strength is on a strategic distribution network of taxi in big cities. Meanwhile, the highest threats are standardization of tariff, number of taxi, and minimum identity of online taxi. Furthermore, IE matrix analysis shows that PT XYZ is in quadrant I (grow and build strategy). The decision making stage based on QSPM matrix has the order of strategic priority as follows: forward integration, backward integration, horizontal integration, product development, market penetration, and market development.
Keywords
EFE; IFE; IPA; QSPM; strategy competitive
References
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Badan Pusat Statistik. (2016). Proyeksi Penduduk Menurut provinsi 2010-2035. Jakarta: Badan Pusat Statistik.
Chain, W. Y., Chank, L. N., Lau,. K. W., & Lei., J. C. (2016). Taxi app market analysis in Hongkong. Journal of Economics Business And Management, 4(3), 239-243.
Chandler, A. (1962), Strategy and Structure, The MIT Press, Cambridge, MA.
Chaudhary, M. L., Joshi., C. Y. (2016). Strategy analysis of urban public transport industry: a case of Ahmedabad, Gujarat in India. Journal NMIMS Management in India, 19(9), 81-101.
Credit Suisse Estimates. (2015). Indonesia Transport Sector [ulasan]. Jakarta: Equity Research.
David, F. R. (2011). Strategic Management: Manajemen Strategi Konsep. Edisi 12. Jakarta: Salemba Empat.
Dess, G. G., & Lumpkin, G. G. (2003). Strategic Management: Creating Competitive Adventages. New York, NY: McGraw-Hill.
Dinas Perhubungan dan Transportasi. (2013). Rencana Strategis Dinas Perhubungan Provinsi DKI Jakarta Tahun 2013-2017. Jakarta: Dinas Perhubungan Provinsi DKI Jakarta.
Enz, C.A. (2010), Hospitality Strategic Management, Concepts and Cases, 2nd ed., Wiley, Hoboken, NJ
Express Group. (2016). Annual report PT Express Transindo Utama Tbk Tahun 2016. http://www.expressgroup.co.id. Diakses tanggal 25 Januari 2018.
Fertel, C., Bahn, O., Vaillancourt, K. and Waaub, J.P. (2013), œCanadian energy and climate policies: a SWOT analysis in search of federal/provincial coherence, Energy Policy, Vol. 63, pp. 1139-1150.
Hasian, A. (2014). Formulasi strategi bersaing PT Express Transindo Utama Tbk (Express Group) dalam memenangkan persaingan bisnis taksi di Jakarta [tesis]. Yogyakarta: Universitas Gajah Mada.
He. F., & Shen, Z. J. (2015). Modeling taxi services with smartphone based e-hailing applications. Journal of Transport Policy, 58(3), 93-106.
He, L. and Liao, D. (2012), œCredit NGOs sustainability in rural financial market: a SWOT analysis on DAYBANG, Humanomics, Vol. 28 No. 3, pp. 200-208.
Helms, M.M., RodrÃguez, M.A., de los RÃos, L. and Hargrave, W. (2011), œEntrepreneurial potential in Argentina: a SWOT analysis, Competitiveness Review: An International Business Journal, Vol. 21 No. 3, pp. 269-287.
Indonesia Investment. 2017. Blue Bird Group. http://www.indonesia-investments.com/id/bisnis/profil-perusahaan/blue-bird-group/item415?, diakses tanggal 9 Februari 2017.
Juniawan, E.J., & Kusuma, A. A. G. A. A. (2017). Faktor-faktor yang Mempengaruhi customer switching dari taksi konvensional ke taksi online. E-Jurnal Manajemen Unud, 6(10), 5460-5488.
Kuncori, M. (2015). Strategi: Bagaimana Meraih Keunggulan Kompetitif: Jakarta: Penerbit Erlangga.
Mulyati, T., & Utami, S. B. Penguatan usaha kecil menengah Melalui program tanggungjawab social perusahaan (Studi pada PT INKA Persero). Jurnal Capital, 2(2), 116-137.
Nag, R., Hambrick, D.C. and Chen, M-J. (2007), œWhat is strategic management, really? Inductive derivation of a consensus definition of the field, Strategic Management Journal, Vol. 28 No. 9, pp. 935-55.
Nurfanti, Y., Thayib, A., & Zain, D. (2009). Faktor-faktor yang mempengaruhi kualitas layanan yang dipertimbangkan pelanggan (studi pada angkutan umum taksi di Malang). Jurnal Sosial dan Humaniora, 12(4), 740-757.
Ortega. Eva M.P., Azorin, Azorin. Jose F.M., and Cortes. E.C., 2010. Competitive strategy, structure and firm performance. Management Decision. Vol. 48. No. 8, 1282-1303
Pusat Bahasa Departemen Pendidikan Nasional. (2008). Kamus Besar Bahasa Indonesia. Jakarta: Pusat Bahasa Departemen Pendidikan Nasional.
Porter, M. E. (2008). Memahami strategi perusahaan. Jurnal Ekonomi dan Keuangan, 2(3), 130-147.
Porter, M. E. (2001). Strategi Bersaing: Teknik Menganalisis Industri dan Pesaing. Jakarta: Erlangga.
Riady, M. (1999). Mencari Peluang Sutengah Krisis. Jakarta: Universitas Pelita Harapan Press.
Selamat, S. M., Shafie, D. I. (2015). Sustainable competitive advantage of taximonger among taxi companies. International Academic Research Journal of Business And Technology, 1(2), 22-27.
Subagj, I. K. (2016). Pelaksanaan strategi bisnis dan pemasaran PT Blue Bird Tbk. Jurnal Manajemen Bisnis Krisnadwipayana, 4(3), 1-18.
Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R & D. Bandung: Alfabeta.
Sullivan, Jack. (2015). An Uber Problem for the Cab Industry. Commonwealth Magazine, Available at http://commonwealthmagazine.org/economy/an-uber-problem-for-the-cab-industry.
Syazwan Ab Talib, M. and Bakar Abdul Hamid, A. (2014), œHalal logistics in Malaysia: a SWOT analysis, Journal of Islamic Marketing, Vol. 5 No. 3, pp. 322-343.
Wang, X.P., Zhang, J. and Yang, T. (2014), œHybrid SWOT approach for strategic planning and formulation in china worldwide express mail service, Journal of Applied Research and Technology, Vol. 12 No. 2, pp. 230-238.
Warpani, S. (1990). Merencanakan Sistem Perangkutan. Bandung: Institut Teknologi Bandung.
Wit, B. D., & Mayer, R. (2003). Strategy: Process, Content, Context. 3th Ed. London: Thompson Learning.
Zhang, Y. and Feng, L. (2013), œDevelopment assessment of leisure agriculture in Henan province of China based on SWOT-AHP method, Journal of Industrial Engineering and Management, Vol. 6 No. 2, pp. 642-656.
Zhao, L., & Xing, J. (2012). Taxi operation and management system based on distributed only taxi stations soving strategy. Applied Mechanics And Materials, 25(255), 1833-1836.
Zulkarnain, A., Whyuningtias, D., & Putranto, T. S. (2018). Analysis of IFE, EFE, and QSPM matrix on business development strategy, Earth And Environmental Science, 126(62), 1-7.
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Published
2019-10-18
How to Cite
Athoillah, A. S., Firdaus, M., & Sanim, B. (2019). Competititve strategy of taxi company in facing environmental changes. BISMA (Bisnis Dan Manajemen), 12(1), 66–87. https://doi.org/10.26740/bisma.v12n1.p66-87
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