Indonesia’s young consumers’ green purchase intention: understanding the effect of price sensitivity & knowledge
DOI:
https://doi.org/10.26740/bisma.v18n1.p1-34Keywords:
green perceived value, green purchase intention, perceived knowledge, price sensitivity, recycled PETAbstract
The global plastic waste crisis is escalating, with Indonesia as a major contributor due to high consumption and weak waste management. Eco-friendly bottled mineral water made from recycled materials offers a sustainable option targeting Millennials and Gen Z, who show strong potential for adopting green products. However, gaps between attitudes and purchase intentions remain, requiring investigation into the roles of perceived value, knowledge, and price sensitivity. This study examines the effects of green perceived value (five dimensions), perceived knowledge, attitude, subjective norm, trust, and price sensitivity on green purchase intention, with price sensitivity as a moderator. Based on 504 respondents analysed using PLS-SEM, perceived knowledge significantly influences green perceived value, attitude, and trust. All green perceived value dimensions contribute strongly to the construct. Attitude, subjective norm, and trust positively affect green purchase intention, with attitude and trust as dominant factors. Price sensitivity reduces purchase intention, weakens the effect of subjective norm, but does not alter the attitude–purchase intention link. These findings suggest that personal evaluations and trust remain stable drivers, while social norms are more vulnerable to price pressures.
References
Aertsens, J., Mondelaers, K., Verbeke, W., Buysse, J., & Van Huylenbroeck, G. (2011). The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food. British Food Journal, 113(11), 1353–1378. https://doi.org/10.1108/00070701111179988
Aji, H. M., Albari, A., Muthohar, M., Sumadi, S., Sigit, M., Muslichah, I., & Hidayat, A. (2020). Investigating the determinants of online infaq intention during the COVID-19 pandemic: An insight from Indonesia. Journal of Islamic Accounting and Business Research, 12(1), 1–20. https://doi.org/10.1108/jiabr-05-2020-0136
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice-Hall.
Alhomsi, M., & Ali, A. (2024). The role of environmental consciousness and attitude in shaping green purchase intentions: The moderating effect of external factors. Indonesian Interdisciplinary Journal of Sharia Economics, 8(1), 873–887. https://doi.org/10.31538/iijse.v8i1.5949
Amalia, F. A., Sosianika, A., & Christabel, F. A. (2021). Green purchase intention of Indonesian young consumers: extending VAB framework. Journal of Marketing Innovation, 1(1), 1–17. https://doi.org/10.35313/jmi.v1i01.9
Amalia, F. A., Sosianika, A., & Suhartanto, D. (2020). Indonesian millennials’ halal food purchasing: Merely a habit?. British Food Journal, 122(4), 1185–1198. https://doi.org/10.1108/bfj-10-2019-0748
Anisa, S. M., & Jadmiko, P. (2023). Analisis faktor-faktor yang mempengaruhi green purchase intention. Istithmar: Jurnal Studi Ekonomi Syariah, 7(1), 1–10. https://doi.org/10.30762/istithmar.v6i1.33
Arumdani, I. S., Puspita, A. S., & Budihardjo, M. A. (2021). MSW handling of top 5 leading waste-producing countries in Southeast Asia. IOP Conference Series: Earth and Environmental Science, 896(1), 1–8. https://doi.org/10.1088/1755-1315/896/1/012003
Awang, Z., Afthanorhan, W. M. A. W., & Asri, M. (2015). Parametric and non-parametric approach in structural equation modelling (SEM): the application of bootstrapping. Modern Applied Science, 9(9), 58–67. https://doi.org/10.5539/mas.v9n9p58
Baier, D., Rausch, T. M., & Wagner, T. F. (2020). The drivers of sustainable apparel and sportswear consumption: A segmented Kano perspective. Sustainability, 12(7), 1–21. https://doi.org/10.3390/su12072788
Baloğlu, N., Karadağ, E., & Karaman, H. (2008). Strategic planning attitude scale: A study of educational sciences. Theory & Practice, 8(2), 429–437. https://eric.ed.gov/?id=EJ831163
Bamberg, S. (2003). How does environmental concern influence specific environmentally related behaviors? A new answer to an old question. Journal of Environmental Psychology, 23(1), 21–32. https://doi.org/10.1016/S0272-4944(02)00078-6
Barbu, C. M., Florea, D. L., Ogarca, R. F., & Barbu, M. C. R. (2018). From ownership to access: how the sharing economy is changing consumer behavior. Amfiteatru Economic, 20 (48), 373–388. https://doi.org/10.24818/EA/2018/48/373
Basiri, Z., & Heydari, J. (2017). A mathematical model for green supply chain coordination with substitutable products. Journal of Cleaner Production, 145, 232–249. https://doi.org/10.1016/j.jclepro.2017.01.060
Barney, J. B., & Hansen, M. H. (1994). Trustworthiness as a source of competitive advantage. Strategic Management Journal, 15(Special Issue), 175–190. https://doi.org/10.1002/smj.4250150912
Baron, R. A., & Byrne, D. (2003). Social psychology (10th ed.). Pearson Education, Inc.
Becker, J., Cheah, J., Gholamzade, R., Ringle, C. M., & Sarstedt, M. (2022). PLS-SEM’s most wanted guidance. International Journal of Contemporary Hospitality Management, 35(1), 321–346. https://doi.org/10.1108/ijchm-04-2022-0474
Benavides, P., Dunn, J., Han, J., Biddy, M., & Markham, J. (2018). Exploring comparative energy and environmental benefits of virgin, recycled, and bio-derived PET bottles. ACS Sustainable Chemistry & Engineering, 6(8), 9725–9733. https://doi.org/10.1021/acssuschemeng.8b00750
Benita, E., Teguh, G., & Proboyo, A. (2023). The moderation role of subjective norm on apple iphone purchase intention: a study on generation z consumers in indonesia. Petra International Journal of Business Studies, 6(2), 175–184. https://doi.org/10.9744/petraijbs.6.2.175-184
Bennett, R., & Vijaygopal, R. (2018). Consumer attitudes towards electric vehicles: Effects of product user stereotypes and self-image congruence. European Journal of Marketing, 52(3-4), 499–527. https://doi.org/10.1108/EJM-09-2016-0538
Bhutto, M. H., Tariq, B., Azhar, S. M., Ahmed, K., Khuwaja, F. M., & Han, H. (2020). Predicting consumer purchase intention toward hybrid vehicles: Testing the moderating role of price sensitivity. European Business Review, 34(1), 62–84. https://doi.org/10.1108/ebr-10-2019-0274
Biswas, A., & Roy, M. (2015). Green products: An exploratory study on the consumer behaviour in emerging economies of the East. Journal of Cleaner Production, 87, 463–468. https://doi.org/10.1016/j.jclepro.2014.09.075
Burhan, A. and Sihite, J. (2023). Analysis of the effects of attitude, subjective norms, and perceived behavioral control on consumer purchase intention of natural gas for vehicle with the moderating role of price sensitivity. International Journal of Management Science and Application, 2(1), 1-10. https://doi.org/10.58291/ijmsa.v2i1.110
Burton, S., Howlett, E., & Tangari, A. H. (2009). Food for thought: How will the nutrition labelling of quick service restaurant menu items influence consumers' product evaluations, purchase intentions, and choices?. Journal of Retailing, 85(3), 258–273. https://doi.org/10.1016/j.jretai.2009.04.007
Camacho-Otero, J., Boks, C., & Pettersen, I. N. (2019). User acceptance and adoption of circular offerings in the fashion sector: Insights from user-generated online reviews. Journal of Cleaner Production, 231, 928–939. https://doi.org/10.1016/j.jclepro.2019.05.079
Casidy, R., & Li, Y. (2022). The effects of supplier B2B sustainability positioning on buyer performance: The role of trust. Industrial Marketing Management, 102, 311–323. https://doi.org/10.1016/j.indmarman.2022.02.005
Chang, T. Z., & Wildt, A. R. (1994). Price, product information, and purchase intention: An empirical study. Journal of the Academy of Marketing Science, 22(1), 16–27. https://doi.org/10.1177/0092070394221002
Chen, C. D., Zhao, Q., & Wang, J. L. (2020). How livestreaming increases product sales: Role of trust transfer and elaboration likelihood model. Behaviour & Information Technology, 41(3), 558–573. https://doi.org/10.1080/0144929X.2020.1715220
Chen, M. F. (2016). Extending the protection motivation theory model to predict public safe food choice behavioural intentions in Taiwan. Food Control, 68, 145–152. https://doi.org/10.1016/j.foodcont.2016.03.017
Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250
Chernev, A., Hamilton, R., & Gal, D. (2011). Competing for consumer identity: Limits to self-expression and the perils of lifestyle branding. Journal of Marketing, 75(3), 66–82. https://doi.org/10.1509/jmkg.75.3.66
Cheung, M. F. Y., To, W. M., & Lam, T. T. (2019). An extended model of value-attitude-behavior to explain consumers' green purchase behavior. Journal of Retailing and Consumer Services, 50, 145–153. https://doi.org/10.1016/j.jretconser.2019.05.003
Chi, T., Ganak, J., Summers, L., Adesanya, O., McCoy, L., Liu, H., & Tai, Y. (2021). Understanding perceived value and purchase intention toward eco-friendly athleisure apparel: Insights from U.S. millennials. Sustainability, 13(14), 7946. https://doi.org/10.3390/su13147946
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In G. A. Marcoulides (Ed.), modern methods for business research, 295–336. Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410604385-10
Churchill, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64–73. https://doi.org/10.1177/002224377901600110
Cicchetti, D. V., Shoinralter, D., & Tyrer, P. (1985). The effect of number of rating scale categories on levels of interrater reliability: A Monte Carlo investigation. Applied Psychological Measurement, 9(1), 31–36. https://doi.org/10.1177/014662168500900103
Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). Sage Publications.
Cui, C., Tang, J., Qiao, J., Wang, Z., & Sun, Z. (2020). Review of waste plastic bottle recycling equipment research status. In 2020 39th Chinese Control Conference (CCC), 1190–1195.. https://doi.org/10.23919/ccc50068.2020.9189177
Candage, K., Badia-Melis, R., & Ruiz-García, L. (2017). Indian perspective in food traceability: A review. Food Control, 71, 217–227. https://doi.org/10.1016/j.foodcont.2016.07.005
Dragolea, L., Butnaru, G. I., Kot, S., Zamfir, C. G., Nuţă, A. C., Nuţă, F. M., & Ştefănică, M. (2023). Determining factors in shaping the sustainable behavior of the Generation Z consumer. Frontiers in Environmental Science, 11, 1–21. https://doi.org/10.3389/fenvs.2023.1096183
Drivas, I. C., Kouis, D., Kyriaki-Manessi, D., & Giannakopoulou, F. (2022). Social media analytics and metrics for improving user’s engagement. Knowledge, 2(2), 225–242. https://doi.org/10.3390/knowledge2020014
Driessen, P., Hillebrand, B., Kok, R., & Verhallen, T. (2013). Green new product development: The pivotal role of product greenness. IEEE Transactions on Engineering Management, 60(2), 315–326. https://doi.org/10.1109/tem.2013.2246792
Falguera, V., Aliguer, N., & Falguera, M. (2012). An integrated approach to current trends in food consumption: moving toward functional and organic products?. Food Control, 26(2), 274–281. https://doi.org/10.1016/j.foodcont.2012.01.051
First Insight. (2020). The state of consumer spending: Gen Z shoppers demand sustainable retail. First Insight. Retrieved January 31, 2025, from https://www.firstinsight.com/white-papers-posts/gen-z-shoppers-demand-sustainability
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39. https://doi.org/10.2307/3151312
Gallagher, K. S., Andrews, P. A., & Gillis, N. R. (2011). Giving green to get green? Incentives, cognitions, and consumer susceptibility to environmentally friendly products. Journal of Macromarketing, 31(2), 171–183. https://doi.org/10.1177/0276146710392803
García, J. M., & Robertson, M. L. (2017). The future of plastics recycling. Science, 358(6365), 870–872. https://doi.org/10.1126/science.aaq0324
Geyer, R., Jambeck, J., & Law, K. L. (2017). Production, use, and fate of all plastics ever made. Science Advances, 3(7). https://doi.org/10.1126/sciadv.1700782
Giri, R. and Alfaruqi, F. (2023). The effect of endorser credibility on purchase intention mediated by brand attitude and brand credibility on online travel agent traveloka. Jurnal Manajemen Indonesia, 23(2), 209–220. https://doi.org/10.25124/jmi.v23i2.4295
Gomes, S., Lopes, J. M., & Nogueira, S. (2023). Willingness to pay more for green products: A critical challenge for Gen Z. Journal of Cleaner Production, 390, 1–8. https://doi.org/10.1016/j.jclepro.2023.136092
Goldsmith, R. E., Kim, D., Flynn, L. R., & Kim, W. (2005). Price sensitivity and innovativeness for fashion among Korean consumers. The Journal of Social Psychology, 145(5), 501–508. https://doi.org/10.3200/socp.145.5.501-508
Graciola, A. P., Toni, D. D., Lima, V. Z. D., & Milan, G. S. (2018). Does price sensitivity and price level influence store price image and repurchase intention in retail markets?. Journal of Retailing and Consumer Services, 44, 201–213. https://doi.org/10.1016/j.jretconser.2018.06.014
Guide Jr, V. D. R., & Li, J. (2010). The potential for cannibalization of new products sales by remanufactured products. Decision Sciences, 41(3), 547–572. https://doi.org/10.1111/j.1540-5915.2010.00280.x
Ha, M. T., Ngan, V. T. K., & Nguyễn, P. N. (2022). Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge. Business Ethics, the Environment & Responsibility, 31(4), 904–922. https://doi.org/10.1111/beer.12462
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis (5th ed.). Prentice Hall.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publishing.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Sage Publications.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R. Springer.
Hasan, M. K., Abdullah, S. K., Lew, T. Y., & Islam, M. F. (2019). Determining factors of tourists’ loyalty to beach tourism destinations: a structural model. Asia Pacific Journal of Marketing and Logistics, 32(1), 169–187. https://doi.org/10.1108/apjml-08-2018-0334
Harikusuma, G. D., Furkan, L. M., & Septiani, E. (2022). Pengaruh hedonic dan utilitarian motive terhadap brand trust mcdonald’s melalui brand satisfaction. Journal of Management and Business, 10(2), 187-200. https://doi.org/10.29303/distribusi.v10i2.271
Haryanto, B., Purwanto, D., Dewi, A. S., & Cahyono, E. (2019). How does the type of product moderate consumers’ buying intentions towards traditional foods? (Study of consumer behavior in Indonesia). Journal of Asia Business Studies, 13(4), 525–542. https://doi.org/10.1108/jabs-10-2018-0299
Hauser, W. M., & Lund, R. T. (2003). The remanufacturing industry: Anatomy of a giant (Teaching materials). Boston University. http://dx.doi.org/10.1021/es102598b
Hazen, B. T., Overstreet, R. E., Jones-Farmer, L. A., & Field, H. S. (2012). The role of ambiguity tolerance in consumer perception of remanufactured products. International Journal of Production Economics, 135(2), 781–790. https://doi.org/10.1016/j.ijpe.2011.10.011
Heriyanto, D., Utomo, W. P., Pasaman, K. A., Rizka, M. T., Hutauruk, Y. G., & Yulianti, F. (2024). Indonesia Gen Z Report 2024. IDN Research Institute. https://cdn.idntimes.com/content-documents/indonesia-gen-z-report-2024.pdf
Higueras-Castillo, E., Molinillo, S., Coca-Stefaniak, J. A., & Liébana-Cabanillas, F. (2019). Perceived value and customer adoption of electric and hybrid vehicles. Sustainability, 11(18), 1–15. https://doi.org/10.3390/su11184956
Holloway, S. (2024). Exploring consumer trust in supply chain certifications and its impact on marketing effectiveness, 1–19. https://doi.org/10.20944/preprints202406.1393.v1
Homburg, C., Hoyer, W. D., & Koschate, N. (2005). Customers' reactions to price increases: Do customer satisfaction and perceived motive fairness matter?. Journal of the Academy of Marketing Science, 33(1), 36–49. https://doi.org/10.1177/0092070304269953
Hsu, C., Chang, C., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34, 145–152. https://doi.org/10.1016/j.jretconser.2016.10.006
International Trade Administration (2021). Selling factors and techniques. https://www.trade.gov/country-commercial-guides/indonesia-selling-factors-and-techniques
IDN Research Institute & Advisia. (2024). Indonesia Millennial Report 2024. IDN Media. https://cdn.idntimes.com/content-documents/indonesia-millennial-report-2024.pdf
Jain, S. (2020). Assessing the moderating effect of subjective norm on luxury purchase intention: A study of Gen Y consumers in India. International Journal of Retail & Distribution Management, 48(5), 517–536. https://doi.org/10.1108/IJRDM-01-2019-0025
Jambeck, J., Geyer, R., Wilcox, C., Siegler, T. R., Perryman, M. E., Andrady, A. L., ... & Law, K. L. (2015). Plastic waste inputs from land into the ocean. Science, 347(6223), 768–771. https://doi.org/10.1126/science.1260352
Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. International Strategic Management Review, 3(1–2), 128–143. https://doi.org/10.1016/j.ism.2015.04.001
Jung, H. J., Choi, Y. J., & Oh, K. W. (2020). Influencing factors of chinese consumers’ purchase intention to sustainable apparel products: exploring consumer “attitude–behavioral intention” gap. Sustainability, 12(5), 1–14. https://doi.org/10.3390/su12051770
Kaiser, F. G., Wolfing, S., & Fuhrer, U. (1999). Ecological behavior, environmental attitude, and feelings of responsibility for the environment. European Psychologist, 4(2), 59–74. https://doi.org/10.1027//1016-9040.4.2.59
Kapitan, S., Kennedy, A., & Berth, N. (2019). Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning. Industrial Marketing Management, 76, 84–97. https://doi.org/10.1016/j.indmarman.2018.08.003
Khan, U. K. (2023). Plastic pollution: understanding the global threat and countermeasures. Journal of Biosensors and Bioelectronics Research, 1–2. https://doi.org/10.47363/JBBER/2023(1)104
Khôi, N. H., Tuu, H. H., & Olsen, S. O. (2018). The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce. Asia Pacific Journal of Marketing and Logistics, 30(4), 1112–1134. https://doi.org/10.1108/apjml-11-2017-0301
Knight, A. J., Worosz, M. R., & Todd, E. C. D. (2009). Dining for safety: consumer perceptions of food safety and eating out. Journal of Hospitality & Tourism Research, 33(4), 471–486. https://doi.org/10.1177/1096348009344211
Kock, N. (2015). One-tailed or two-tailed p values in PLS-SEM?. International Journal of E-Collaboration, 11(2), 1–7. https://doi.org/10.4018/ijec.2015040101
Krosnick, J. A. (1990). Americans' perceptions of presidential candidates: A test of the projection hypothesis. Journal of Social Issues, 46(2), 159–182. https://doi.org/10.1111/j.1540-4560.1990.tb01928.x
Krosnick, J. A., Boninger, D. S., Chuang, Y. C., Berent, M. K., & Carnot, C. G. (1993). Attitude strength: One construct or many related constructs?. Journal of Personality and Social Psychology, 65(6), 1132–1151. https://doi.org/10.1037/0022-3514.65.6.1132
Kumar, V., Umashankar, N., Kim, K., & Bhagwat, Y. (2014). Assessing the influence of economic and customer experience factors on service purchase behaviors. SSRN Electronic Journal, 33(5), 673–692. https://doi.org/10.2139/ssrn.2719088
Leonidou, C. N., & Skarmeas, D. (2015). Gray shades of green: causes and consequences of green skepticism. Journal of Business Ethics, 144(2), 401–415. https://doi.org/10.1007/s10551-015-2829-4
Lin, P. C., & Huang, Y. H. (2012). The influence factors on choice behavior regarding green products based on the theory of consumption values. Journal of Cleaner Production, 22(1), 11–18. https://doi.org/10.1016/j.jclepro.2011.08.005
Lin, Y.-C., & Chang, C. A. (2012). Double standard: the role of environmental consciousness in green product usage. Journal of Marketing, 76(5), 125–134. https://doi.org/10.1509/jm.11.0264
Luchs, M. G., Naylor, R. W., Irwin, J. R., & Raghunathan, R. (2010). The sustainability liability: potential negative effects of ethicality on product preference. Journal of Marketing, 74(5), 18–31. https://doi.org/10.1509/jmkg.74.5.018
Ma, X., Zou, X., & Lv, J. (2022). Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants. Electronic Commerce Research and Applications, 55, 1–13. https://doi.org/10.1016/j.elerap.2022.101193
Malik, M., Mustapha, M., Sobri, N., Razak, N., Zaidi, M., Shukri, A., & Sham, M. (2021). Optimal reliability and validity of measurement model in confirmatory factor analysis: different Likert point scale experiment. Journal of Contemporary Issues and Thought, 11(1), 105–112. https://doi.org/10.37134/jcit.vol11.9.2021
Mazhar, W., Jalees, T., Asim, M., Alam, S. H., & Zaman, S. I. (2022). Psychological consumer behavior and sustainable green food purchase. Asia Pacific Journal of Marketing and Logistics, 34(10), 2350–2369. https://doi.org/10.1108/apjml-05-2021-0317
McCarty, J. A., & Shrum, L. J. (1994). The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling behavior. Journal of Business Research, 30(1), 53–62. https://doi.org/10.1016/0148-2963(94)90068-X
Michaud, C., & Llerena, D. (2011). Green consumer behaviour: An experimental analysis of willingness to pay for remanufactured products. Business Strategy and the Environment, 20(6), 408–420. https://doi.org/10.1002/bse.703
Miller, K. E. (2006). Consumer price sensitivity and the "cost window" concept. Journal of Consumer Research, 33(3), 357–365. https://doi.org/10.1086/503622
Mizana, A. and Albari, A. (2024). The influence of subjective norms and religiosity on the purchase intention of halal products with the mediator variable of consumer attitudes. Journal of Economics Management and Trade, 30(1), 9–18. https://doi.org/10.9734/jemt/2024/v30i11185
Monroe, K. B. (1973). Buyers’ subjective perceptions of price. Journal of Marketing Research, 10(1), 70–80. https://doi.org/10.2307/3149411
Mostafa, M. M. (2006). Antecedents of Egyptian consumers' green purchase intentions. Journal of International Consumer Marketing, 19(2), 97–126. https://doi.org/10.1300/J046v19n02_06
Murray, L., Nguyen, H., Lee, Y., Remmenga, M., & Smith, D. (2012). Variance inflation factors in regression models with dummy variables. Conference on Applied Statistics in Agriculture. https://doi.org/10.4148/2475-7772.1034
Naidoo, P. (2018). South African millennials’ propensity to adopt voluntary simplistic clothing purchasing consumption choices (Doctoral dissertation). University of Pretoria. https://repository.up.ac.za/bitstream/handle/2263/67833/Naidoo_South_2018.pdf
Nunes, P. A. L. D., & Schokkaert, E. (2003). Identifying the warm glow effect in contingent valuation. Journal of Environmental Economics and Management, 45(2), 231–245. https://doi.org/10.1016/S0095-0696(02)00051-7
Ogiemwonyi, O. (2024). Determinants of green behavior (revisited): A comparative study. Resources, Conservation and Recycling Advances, 22, 200214. https://doi.org/10.1016/j.rcradv.2024.200214
Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British Food Journal, 107(8), 606–625. https://doi.org/10.1108/00070700510611002
Pamungkas, D. (2023). The influence of perceived value and product involvement towards purchase intention mediated by attitude. Journal of World Science, 2(7), 989–997. https://doi.org/10.58344/jws.v2i7.312
Park, C. W., Mothersbaugh, D. L., & Feick, L. (1994). Consumer knowledge assessment. Journal of Consumer Research, 21(1), 71–82. https://doi.org/10.1086/209383
Pentikäinen, S., Arvola, A., Karhunen, L., & Pennanen, K. (2018). Easy-going, rational, susceptible and struggling eaters: A segmentation study based on eating behaviour tendencies. Appetite, 120, 212–221. https://doi.org/10.1016/j.appet.2017.09.001
Precedence Research. (2021). Recycled plastic market size to surpass around US$ 77 bn by 2030. GlobeNewswire News Room. Retrieved January 31, 2025, from https://www.globenewswire.com/news-release/2021/11/09/2331015/0/en/Recycled-Plastic-Market-Size-to-Surpass-Around-US-77-Bn-by-2030.html
Prado, N. B. d. and Moraes, G. H. S. M. d. (2020). Environmental awareness, consumption of organic products and gender. Revista De Gestão, 27(4), 353–368. https://doi.org/10.1108/rege-11-2019-0120
Puteri, L., & Rusdi, F. (2021). The effectiveness of communication from the national disaster management agency’s Twitter account on public adherence to the COVID-19 health protocol. Advances in Social Science, Education and Humanities Research, 601, 341-346. https://doi.org/10.2991/assehr.k.210805.142
Quecholac-Piña, X., Berriel, M. d. C. H., Mañón-Salas, M. d. C., Espinosa-Valdemar, R. M., & Vázquez‐Morillas, A. (2020). Degradation of plastics under anaerobic conditions: A short review. Polymers, 12(1), 1–14. https://doi.org/10.3390/polym12010109
Raudeliūnienė, J., Davidavičienė, V., Tvaronavičienė, M., & Jonuška, L. (2018). Evaluation of advertising campaigns on social media networks. Sustainability, 10(4), 1–14. https://doi.org/10.3390/su10040973
Relawati, R., Ariadi, B. Y., Harpowo, H., Prabowo, B. H., Neimane, L., & Ekawati, I. (2023). The pro-environmental producer behavior on food small and medium enterprises in Malang, Indonesia. In E3S Web of Conferences, 374, 1–9. https://doi.org/10.1051/e3sconf/202337400027
Rao, A. R., & Monroe, K. B. (1988). The moderating effect of prior knowledge on cue utilization in product evaluations. Journal of Consumer Research, 15(2), 253–264. https://doi.org/10.1086/209162
Rausch, T. M., & Kopplin, C. S. (2021). Bridge the gap: consumers’ purchase intention and behavior regarding sustainable clothing. Journal of Cleaner Production, 278, 1–15. https://doi.org/10.1016/j.jclepro.2020.123882
Religia, Y., Ramawati, Y., & Syahwildan, M. (2024). Analysis of the effect of perceived product quality on retail purchase intention: the mediating role of consumer trust and price sensitivity moderation. Applied Information System and Management (AISM), 7(1), 17–22. https://doi.org/10.15408/aism.v7i1.33914
Roh, T., Seok, J., & Kim, Y. (2022). Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust. Journal of Retailing and Consumer Services, 67, 1–13. https://doi.org/10.1016/j.jretconser.2022.102988
Sangroya, D., & Nayak, J. K. (2017). Factors influencing buying behaviour of green energy consumer. Journal of Cleaner Production, 150, 166–177. https://doi.org/10.1016/j.jclepro.2017.02.089
Santoso, S., & Oetomo, B. S. D. (2017). Pengaruh karakteristik psikologis, sikap berwirausaha, dan norma subyektif terhadap niat berwirausaha. Jurnal Manajemen, 20(3), 338–352. https://doi.org/10.24912/jm.v20i3.11
Sanny, L., Chairuddin, L., & Ninal, M. M. (2023). Environmental attitude towards green purchasing behavior in Jakarta. In 2023 IEEE World AI IoT Congress (AIIoT), 792–796. https://doi.org/10.1109/aiiot58121.2023.10174387
Saputra, F. E., Wulansari, B. C., Anggarawati, S., & Hayu, R. S. (2019). Handling of customer complaint through service recovery and its implication on customer forgiveness and turnover intention. In Seminar Nasional Manajemen, 509–521). Surabaya: Universitas Negeri Surabaya. Retrieved from http://senima.conference.unesa.ac.id/ocs/index.php/senima2018/SENIMA/paper/view/226/121
Sari, D., Zusnita, W. O., Agueni, R. G. R., & Febrianti, T. (2023). Sustainable consumption in West Java: Green buying intentions from millennials. Journal of Business Studies Management Review, 6(2), 143–150. https://doi.org/10.22437/jbsmr.v6i2.25414
Schultz, P. W., & Zelezny, L. (2000). How does environmental concern influence specific environmentally significant behaviors? A meta-analysis. Journal of Environmental Psychology, 20(4), 309–322. https://doi.org/10.1006/jevp.2000.0173
Seydel, A., Wilson, O., & Skitmore, M. (2002). Financial evaluation of waste management methods: A case study. Journal of Construction Research, 3(1), 167–179. https://doi.org/10.1142/s1609945102000126
Sheth, J., Newman, B., & Gross, B. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22, 159–170. https://doi.org/10.1016/0148-2963(91)90050-8
Shen, B., Xu, X., & Choi, T. (2018). Simplicity is beauty: Pricing coordination in two-product supply chains with simplest contracts under voluntary compliance. International Journal of Production Research, 57(9), 2769–2787. https://doi.org/10.1080/00207543.2018.1530474
Song, M., Wang, S., & Zhang, H. (2020). Could environmental regulation and R&D tax incentives affect green product innovation?. Journal of Cleaner Production, 258, 1–9. https://doi.org/10.1016/j.jclepro.2020.120849
Stahel, W. R. (2016). The circular economy. Nature, 531(7595), 435–438. https://doi.org/10.1038/531435a
Stafford, J. E., & Enis, B. M. (1969). The price-quality relationship: An extension. Journal of Marketing Research, 6(4), 456–458. https://doi.org/10.1177/002224376900600411
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203–220. https://doi.org/10.1016/S0022-4359(01)00041-0
Tarigan, N. F., Huda, N., & Nazwirman. (2020). Analisis faktor yang memengaruhi green purchase intention dan green customer behavior (Studi kasus pada produk Tumblr Starbucks). Jurnal Sains Pemasaran Indonesia, 19(1), 32–42. https://doi.org/10.14710/jspi.v19i1.32-42
Tunjungsari, H. (2023). Testing the effect of subjective norm moderation on luxury products. IJAEB, 1(3), 1339–1350. https://doi.org/10.24912/ijaeb.v1i3.1339-1350
Ulusoy, E., & Barretta, P. G. (2016), How green are you, really? Consumers’ skepticism toward brands with green claims. Journal of Global Responsibility, 7(1), 72–83, https://doi.org/10.1108/JGR-11-2015-0021
Voss, G. B., Parasuraman, A., & Grewal, D. (1998). The roles of price, performance, and expectations in determining satisfaction in service exchanges. Journal of Marketing, 62(4), 46–61. https://doi.org/10.2307/1252286
Wakefield, K. L., & Inman, J. J. (2003). Situational price sensitivity: The role of consumption occasion, social context and income. Journal of Retailing, 79(4), 199–212. https://doi.org/10.1016/j.jretai.2003.09.004
We Are Social & Meltwater. (2024). Digital 2024: Indonesia. DataReportal. https://datareportal.com/reports/digital-2024-indonesia
Widiartini, P. R., & Yasa, N. N. K. (2017). Peran kepercayaan memediasi persepsi nilai dengan niat menggunakan e-money di Kota Denpasar. Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 11(1), 11–25. https://doi.org/10.24843/MATRIK:JMBK.2017.V11.i01.p02
Widiyatmoko, H., Purwaningrum, P., & P, F. P. A. (2016). Analisis karakteristik sampah plastik di permukiman kecamatan Tebet dan alternatif pengolahannya. Indonesian Journal of Urban and Environmental Technology, 7(1), 24–31. https://doi.org/10.25105/urbanenvirotech.v7i1.713
Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543–556. https://doi.org/10.1016/j.jbusres.2018.08.032
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.2307/1251446
Zhang, M., Liu, Y., Wang, Y., & Zhao, L. (2022). How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective. Computers in Human Behavior, 127, 1–9. https://doi.org/10.1016/j.chb.2021.107152
Žabkar, V., & Hosta, M. (2012). Willingness to act and environmentally conscious consumer behaviour: Can prosocial status perceptions help overcome the gap? International Journal of Consumer Studies, 37(3), 257–264. https://doi.org/10.1111/j.1470-6431.2012.01134.x
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 BISMA (Bisnis dan Manajemen)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract views: 55
,
PDF Downloads: 24
