Pengaruh Harga, Kualitas Produk Dan Region Of Origin terhadap Keputusan Pembelian Kaos Cak Cuk di Surabaya
DOI:
https://doi.org/10.26740/bisma.v6n1.p41-49Keywords:
price, product quality, region of origin, purchase decisionAbstract
T-shirt, will never far from human life due to the need ofwearing it everyday. One of local famous T-shirt demanding by the customers is Cak-Cuk shirt. Cak Cuk is an iconic shirt that represents Surabaya. This research was conducted with a quantitative approach, which aimed to test the influence of price, product quality and region of origin to the purchasing decision. The population in this study were adolescents aged 16-30 years at Jalan Dharmawangsa number 35 Surabaya. Samples taken as much as 83 respondents with judgmental sampling techniques. The analysis tools are Multiple linear regression. The results showed that the influence of price, quality product, and region of origin of the purchasing decisions. The result of hypothesis testing showed that price, product quality, region of origin have partial influence to the purchasing decisionReferences
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Admin, 2012. Data BPS. (Online, www.bps.go.iddiakses 9 April 2012).
Admin, 2011. Profil Cak Cuk. (Online, http://female.kompas.com, diakses 10 April 2012).
Admin, 2012. Profil Cak Cuk. (Online, www.sipbulletin.com, diakses 10 April 2012).
Dharmesta, Basu Swastha dan Irawan. 2001. Manajemen Pemasaran Modern.Yogyakarta : BPFE UGM.
Dharmesta, Basu Swastha dan T, Hani Handoko (2000). Manajemen Pemasaran: Analisa Perilaku Konsumen. Edisi Pertama. Yogyakarta:Liberty.
Engel, James F., Blackwel, Roger D.dan Miniard, Paul W. 1995. Jilid 2. Perilaku Konsumen. Tanggerang: Binarupa Aksara.
Hernama dan Johan. 2006. Analisis Kepuasan Pelanggan pada Produk Tepung Ketan Merk Rose Brand PT Sungai Budi Jakarta. Jurnal Ekonomi &Bisnis. No. 2 Jilid 11, 2006.(diakses15Mei 2012).
Ittersuma, Koert van, Math J. J. M.Candel dan Matthew, T. G. Meulenberg. 2003. The Influence of the Image of a Products Region of Origin on Product Evaluation. Journal of Business Research (2003).(diakses 12 Juni 2011). Karjaluoto et al., 2005. Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland. Journal of Euromarketing, Vol. 14 (3) 2005. ( http://www.haworthpress.com/web/JEM, diakses 24 April 2012).
Kenesei,Zsofia dan Sarah Todd. 2003. The Use of Price in the Purchase Decision. Journal of Empirical Generalisations in Marketing Science, 2003. ( http://www.empgens. com, diakses 15 Mei 2012).
Kotler dan Amstrong. 2008. Manajemen Pemasaran. Jilid 1.Jakarta: PT. Indeks. Kotler dan Keller. 2007. Manajemen Pemasaran. Edisi kedua belas. Jilid 2. Jakarta: PT. Indeks.
Kotler dan Amstrong. 2001. Prinsip-prinsip Manajemen. Jilid 1. Jakarta: Erlangga.
Mamuaya, Nova Christian Immanuel. 2008. Pengaruh Variabel-variabel Retail mix terhadap Keputusan Pembelian Konsumen di Supermarket Kota Manado. Jurnal Formas. Vol. 2No. 1. Desember 2008.(diakses 25 April 2012).
McCutcheon, Emily., Johan, Bruwerdan Elton, Li. 2009. Region of Origin and its Importance Among Choice Factors in the Wine-Buying Decision Making of Consumers. InternationalJournal of Wine Business Research. Vol. 21 No. 3, 2009.(diakses 12 Juni 2011).
Munawaroh, Roro, Siti. 2011.Pengaruh Kualitas Produk, Promosi dan Desain terhadap Keputusan Pembelian. Jurnal Manajemen dan Akuntansi. Vol. 12 No. 2. (diakses 2 Mei 2012).
Novandri,Made. 2010. Analisis Pengaruh Kualitas Produk, Harga, dan Iklan terhadap Keputusan Pembelian Sepeda Motor Yamaha pada Harpindo Jaya Cabang Ngaliyan. Jurnal lmiah Faktor Exacta. Vol. 1 No. 2 (diakses 4 Mei 2012). Schiffman dan Kanuk. 2000. PerilakuKonsumen. Jakarta: PT. indeks.
Sukotjo, Hendri dan Sumanto Radix A. 2010. Analisa Marketing Mix-7P (Produk, Price, Promotion, Place, Participant, Process, dan Physical Evidence) terhadap Keputusan Pembelian Produk Klinik Kecantikan Teta diSurabaya. Jurnal Mitra Ekonomi dan Manajemen Bisnis. Vol. 1 No. 2. (diakses 20April 2011).
Tjiptono,Fandy. 2008. PemasaranStrategi. Yogyakarta: CV. Andioffset.
Tjiptono,Fandy. 2000. ManajemenJasa. Yogyakarta: CV. Andioffset.
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Published
2018-06-04
How to Cite
Jailani, A. S. (2018). Pengaruh Harga, Kualitas Produk Dan Region Of Origin terhadap Keputusan Pembelian Kaos Cak Cuk di Surabaya. BISMA (Bisnis Dan Manajemen), 6(1), 41–49. https://doi.org/10.26740/bisma.v6n1.p41-49
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