Pengaruh Pemanfaatan E-Commerce dan Locus of Control terhadap Kinerja Usaha Mahasiswa Pelaku Bisnis Online
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh pemanfaatan e-commerce dan locus of control terhadap kinerja usaha pada mahasiswa Universitas Sebelas Maret. Penelitian ini menggunakan metode korelasional kuantitatif. Pengumpulan data menggunakan kuesioner. Populasi dalam penelitian ini adalah mahasiswa UNS sebagai pelaku bisnis online. Teknik pengambilan sampel menggunakan non probability sampling. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 105 mahasiswa. Teknik analisis data menggunakan regresi linear berganda. Hasil penelitian ini menunjukkan bahwa ada pengaruh positif dan signifikan antara pemanfaatan e-commerce dan locus of control terhadap kinerja usaha bisnis online pada mahasiswa Universitas Sebelas Maret Surakarta. Mahasiswa dapat memanfaatkan kemajuan teknologi yang ada saat ini sebagai peluang usaha. Salah satunya dengan memanfaatkan e-commerce. Pengendalian locus of control yang ada dalam diri mahasiswa ini menjadi bekal bagi mahasiswa untuk mewujudkan keberhasilan wirausaha.
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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