THE INFLUENCE OF DIGITAL LITERACY AND SOCIAL MEDIA USE ON STUDENTS ENTREPRENEURIAL INTENTION WITH GROWTH MINDSET AS A MODERATING

Abstract

Phenomenon/Issue:  The increasing use of digital technology and social media has not been accompanied by strong entrepreneurial intention among university students.

Purpose: This study aims to analyze the influence of digital literacy and social media use on the entrepreneurial intention of students in the Office Administration Education Study Program at Surabaya State with growth mindset as a moderating variable.

Novelty: The novelty of this study lies in examining the moderating role of growth mindset in strengthening or weakening the relationship between digital literacy, social media use, and entrepreneurial intention within the context of higher education.

Research Methods: This research employed a quantitative explanatory approach involving 120 education students that already passed entrepreneur and practice entrepreneur subjects. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS 4.

Results: The findings indicate that digital literacy and social media use have a positive and significant effect on entrepreneurial intention. Furthermore, growth mindset strengthens the influence of digital literacy on entrepreneurial intention but does not moderate the relationship between social media use and entrepreneurial intention.

Research Contributions: The findings contribute to the development of entrepreneurship education by emphasizing the importance of strengthening digital literacy and growth mindset to foster entrepreneurial intention among university students, while supporting the achievement of Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth