Pengaruh information involvement terhadap impulsive travel behaviour dengan fear of missing out sebagai mediator dan destination trust sebagai moderator
DOI:
https://doi.org/10.26740/jim.v14n2.p439-452Keywords:
destination trust, fear of missing out (FoMO), impulsive travel behaviour, information involvement, live streaming tourismAbstract
Digital tourism marketing increasingly relies on live streaming platforms to convey in-depth destination information. However, comprehensive studies on how information involvement is transformed into impulsive travel behaviour through psychological mechanisms remain limited. This study analyses the influence of information involvement on impulsive travel behaviour with Fear of missing out (FoMO) as a mediator and destination trust as a moderator. This study uses a quantitative, explanatory design. The researchers collected data from 300 respondents who actively use digital platforms as a source of travel information. The researchers analysed the data using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results of the analysis show that information involvement significantly increases FoMO, and FoMO strongly encourages impulsive travel behaviour. Information involvement also directly affects impulsive travel behaviour. Mediation analysis confirms that FoMO partially mediates the relationship between information involvement and impulsive travel behaviour. Destination trust directly affects FoMO but does not moderate the relationship between information involvement and FoMO. These findings indicate that FoMO is more strongly shaped by emotional and social processes than by cognitive trust evaluations. This study enriches the tourism marketing literature by reconceptualising impulsive travel behaviour as a travel decision process, positioning FoMO as the primary emotional mechanism, and refining the theoretical position of destination trust in digital tourism. Practically, these findings emphasise the importance of managing information involvement and emotional attachment in live-streaming-based tourism marketing strategies.
References
Dogra, J., & Rohan, S. (2020). Trustworthiness of inbound tourists on social media platforms towards destination choice. Turizam, 24(3), 101–112. https://doi.org/10.5937/turizam24-24952
FitzGibbon, L., Komiya, A., & Murayama, K. (2021). The lure of counterfactual curiosity: people incur a cost to experience regret. Psychological Science, 32(2), 241–255. https://doi.org/10.1177/0956797620963615
Godovykh, M., Baker, C., & Fyall, A. (2022). Vr in tourism: a new call for virtual tourism experience amid and after the covid-19 pandemic. Tourism and Hospitality, 3(1), 265–275. https://doi.org/10.3390/tourhosp3010018
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2020). Partial least squares structural equation modeling (PLS-SEM). In C. Homburg, M. Klarmann, & A. Vomberg (Eds.), Handbook of market research (pp. xx–xx). Springer. https://doi.org/10.1007/978-3-319-05542-8
Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2023). Review of partial least squares structural equation modeling (pls-sem) using r: a workbook. Structural Equation Modeling: A Multidisciplinary Journal, 30(1), 173–175. https://doi.org/10.1080/10705511.2022.2108813
Lee, F. Y., Kumaresan, S. P., Anaam, E. A., & Kong, W. C. (2025). Social platforms in the deepfake age: Navigating media trust through media literacy. JOIV: International Journal on Informatics Visualization, 9(1), 176–183. https://doi.org/10.62527/joiv.9.1.3490
Noch, M. Y., & Rumasukun, M. R. (2024). Understanding human behaviour in finance: a qualitative study on cognitive biases and decision-making in investment practices. Golden Ratio of Finance Management, 4(1), 24–34. https://doi.org/10.52970/grfm.v4i1.462
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioural correlates of fear of missing out. Computers in Human Behaviour, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Rook. D.W. (2004). The buying impulse. In Journal of the American Dietetic Association (Vol. 94, Issue 12, p. 1451). The Journal of Consumer Research. https://doi.org/10.1016/0002-8223(94)92568-2
Sari, A. Y., Ofanto, O., Putra, H. S., Ridhaningsih, F., & Jefriyanto, J. (2025). When fear of missing out meets fatigue: understanding how social media dynamics shape travel intentions in West Sumatra. Petra International Journal of Business Studies, 8(2), 236–245. https://doi.org/10.9744/petraijbs.8.2.236-245
Sindermann, C., Kuss, D. J., Throuvala, M. A., Griffiths, M. D., & Montag, C. (2020). Should we pay for our social media/messenger applications? Preliminary data on the acceptance of an alternative to the current prevailing data business model. Frontiers in Psychology, 11, Article 1415. https://doi.org/10.3389/fpsyg.2020.01415
Su, L., Yang, Q., Swanson, S. R., & Chen, N. C. (2022). The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness. Journal of Vacation Marketing, 28(4), 406–423. https://doi.org/10.1177/13567667211063207
Suryani, W., Lestari, I., & Afwina, R. (2025). From scroll to stroll: The role of FOMO and climate advocacy in shaping Gen Z's travel intentions for sustainable tourism destinations. International Journal of Sustainable Development and Planning, 20(9), 4041–4050. https://doi.org/10.18280/ijsdp.200933
Torres-Moraga, E., & Barra, C. (2023). Does destination brand experience help build trust? Disentangling the effects on trust and trustworthiness. Journal of Destination Marketing & Management, 27, 100767. https://doi.org/10.1016/j.jdmm.2023.100767
Trius, N. V., Agustina, N. K. W., & Yudhistira, P. G. A. (2023). The effect of travel experience, destination image, and destination trust on revisit intention at ubud monkey forest. International Journal of Social Science and Business, 7(3), 680–689. https://doi.org/10.23887/ijssb.v7i3.50231
Wang, D., Shen, C.-C., & Loverio, J. P. (2025). How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers? Journal of Open Innovation: Technology, Market, and Complexity, 11(1), 100477. https://doi.org/10.1016/j.joitmc.2025.100477
Wang, H., Miao, P., Jia, H., & Lai, K. (2023). The dark side of upward social comparison for social media users: An investigation of fear of missing out and digital hoarding behaviour. Social Media + Society, 9(1), 1–15. https://doi.org/10.1177/20563051221150420
Xie, X., Jin, G., & Bai, Q. (2024). Dealing with unnecessary: the mediation role of social overload on fear of missing out and social media fatigue. SAGE Open, 14(3), 1–14. https://doi.org/10.1177/21582440241266358
Yuxuan, L., Sthapit, E., Garrod, B., & Tan, G. W.-H. (2025). Impulse buying in travel live streaming: A deep learning-based dual-stage PLS-SEM-ANN analysis. Tourism and Hospitality Research. Advance online publication. https://doi.org/10.1177/14673584251389137
Zaichkowsky, J. L. (1994). The personal involvement inventory: Reduction, revision, and application to advertising. Journal of Advertising, 23(4), 59–70. https://doi.org/10.2307/20624382
Zhang, Z., Qin, M., Li, Z., & Zhu, H. (2025). The impact of travel live streaming on tourists’ travel intention on the spot. PLOS One, 20(10), e0333811. https://doi.org/10.1371/journal.pone.0333811
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract views: 0
,
PDF Downloads: 0
